– Dr. Andrew Griffith, Assistant Professor, Livestock Marketing Specialist, Department of Agricultural and Resource Economics, University of Tennessee
Specialty beef marketing is generally producer specific.
What are the opportunities associated with producing Waygu beef? Is this an avenue to consider for beef producers? Should beef producers avoid this business?
My answer to these questions is, does a bear poop in the woods?
There are cattle producers in Tennessee and all regions of the country that have been successful marketing Waygu beef. In like manner, there have been producers who have managed to mess up marketing specialty beef as bad as they have messed up everything else they have tried. Specialty beef marketing such as Waygu or any other beef marketing is generally producer specific. It takes a special set of skills to deal with individuals and businesses to whom the beef will be marketed. All people have not been blessed with the same skill set of marketing and managing personal and interpersonal relationships. Thus, any business can be successful if it is in the correct location, reaching the target audience and there is a skill set to meet the consumers desires.
So, does a bear poop in the woods or on the kitchen table?