– Garth Ruff, Beef Cattle Field Specialist, Ohio State University Extension (originally published in The Ohio Cattleman)
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Have you developed a marketing plan?
Summer is here, and there is no shortage of things to be done around the farm to keep producers busy. Spring born calves are growing and bulls are either turned out or will be in the near future. Summer is a time to manage pastures and continue making stored forages.
This is the time of year to start thinking about what your marketing plan for the spring calf crop may look like. It’s never too early to have this discussion. As calf prices remain high, I have gotten the question a couple of times asking about the return on investment with regards to preconditioning cattle in 2024.
My answer remains the same. “If it is the right thing to do when cattle prices are lower, it is still the right thing to do when cattle are selling high.” It’s your reputation and the perception of your cattle management program at stake. While cattle are selling well in the current market, any value-added practices implemented now will reduce the risk of Continue reading Continuing to Do the Little Things Right