American Lamb Board
(Previously published in the ASI Weekly Newsletter – September 6, 2019)
Outcomes from the inaugural American Lamb Summit were clear: all segments of the industry need to further improve lamb quality to keep and attract new customers and become more efficient to recapture market share from imported lamb. Yet, it was just as clear that production technologies and product research put industry success within grasp.
“I have never been so enthusiastic about our industry’s opportunities, but we just can’t allow ourselves to be complacent or accept status quo,” said Dale Thorne, American Lamb Board chairman, a sheep producer and feeder from Michigan. Thorne stressed, “the end-game is profitability for all aspects of our industry.” Continue reading Lamb Industry Requires Further Change, says American Lamb Summit