Garth Ruff, OSU Extension Educator ANR, Henry County
I have always been curious about what goes through a person’s mind while shopping at the grocery store. In the past couple of weeks, I have read several articles regarding consumer surveys, gauging consumer wants and purchasing habits when at the grocery store. I shared one such article in my weekly online newsletter titled, Informed Consumers Won’t Pay More For ‘Natural’. In this experiment researchers at Arizona State University polled 663 beef eaters about their willingness to pay for steak labeled with different attributes: one of which being natural. Half of the participants were provided with the definition of natural and half were not.
In summary, those who were provided the definition of Continue reading