Melanie Barkley, Livestock Extension Educator, Penn State Extension
(previously published with Penn State Extension: November 7, 2022)
All sheep operations need to market products in order to generate income. To be successful and prosperous in your sheep enterprise, you should understand basic marketing concepts for selling sheep and their products. This includes specific business models of marketing lamb for the holidays, marketing lambs at other times of the year, marketing breeding stock, and marketing wool and woolen products. As a sheep producer, what sort of plan do you have for marketing your lambs?
One of the first steps to consider when starting any business is to develop a detailed marketing plan. This plan will serve as a blueprint for your business and covers everything from how you will go about targeting your customers, to calculating profitable prices.
Simply put, a marketing plan Continue reading