Jaelyn Whaley, South Dakota State University Extension Sheep Field Specialist
(Previously published online with South Dakota State University Extension: March 04, 2024)

(Image Source: U.S. Department of Agriculture)
The non-traditional market of the American lamb industry can be broken into two market channels: 1) direct to consumers (in essence, farmers markets, on-farm sales, online) and 2) the ethnic market. Each market has its own preferences and seasonal fluctuations but can be profitable. This article will focus solely on the ethnic market portion of the non-traditional market. In the United States, our ethnic market has focused on Middle Eastern, Greek, and Hispanic cultures, but has seen growth in consumption from Asian, Caribbean Island, and African ethnic groups.
When to Sell
Ethnic consumers typically purchase lamb around the time of their holiday seasons (see Appendix A). The ethnic market is unique in that the dates of Continue reading Direct Marketing Lamb: Selling to the Ethnic Market


extended period of drought has led to feed and water shortages for livestock. Sheep and goats may have difficulty meeting their nutritional needs, which can lead to weight loss as body reserves are depleted. During this period, most of the animals are predisposed to diseases and some die, leading to great economic loss for producers. It is therefore important to prepare animals for strategies that will help them cope and maintain body condition.
can help prevent disease that blocks urinary tract in male ruminants.
