Source: China Media Project (7/24/24)
Xi’s Ten-Year Bid to Remake China’s Media
Outside China, the idea of “media convergence,” the joining together of communication technologies on handheld devices, is now so much a way of life that few even talk about it. But for China’s leadership it is a concept with era-defining significance — having far-reaching consequences for the current and future exercise of power.
By David Bandurski
![](https://u.osu.edu/mclc/files/2024/08/CMP-tracking-control-XI-MEDIA-REMAKE-6238f76b-300x198.jpg)
Xi Jinping opens the Chengdu Universiade in 2023. Source: Wikimedia Commons.
In recent years, the buzzword “media convergence,” or meiti ronghe (媒体融合), has abounded in official documents about public opinion and ideology in China. What does this term mean? And why is it important in a Chinese political context? The quick answer — it is about remaking information controls for the 21st century, and building a media system that is innovative, influential and serves the needs of the ruling party.
The idea of “media convergence” took off in official circles in China almost exactly 10 years ago as Xi Jinping sought to recast “mainstream media” (主流媒体) — referring narrowly in China’s political context to large CCP-controlled media groups, such as central and provincial daily newspapers and broadcasters — into modern communication behemoths for rapidly changing global media landscape. More insistently even than his predecessors, Xi believed it was crucial for the Party to maintain social and political control by seizing and shaping public opinion. To accomplish this in the face of 21st century communication technologies, built on 4G and eventually 5G mobile networks, the Party’s trusted “mainstream” media had to reinvent themselves while remaining loyal servants of the CCP agenda. Continue reading Xi’s ten-year bid to remake China’s media