MCLC is a reincarnation of Modern Chinese Literature (1984-1998). The journal has roughly 500 subscribers. As the leading English-language journal in the field, MCLC reaches well beyond its immediate subscription base. That readership consists of scholars and teachers of Chinese literature, film, history, and culture; graduate students in East Asian culture departments; comparatists; etc. Our hope is to reach a broad readership of scholars, intellectuals, and students, as well as those whose interest in China is not necessarily academic.

Ads can also be posted on the MCLC LIST blog page, an Announcements posting affiliated with the journal Modern Chinese Literature and Culture. As of January 2010, the list had a membership of 1300, composed of scholars and graduate students in the fields of modern Chinese literature, media studies, and history, as well as a few interested professionals.

Advertising Rates

Full-page b/w ad: $200
Half-page b/w ad: $100

Rates for annual or long-term advertising are negotiable.

Rates for a one-time posting on the MCLC LIST: $50. One-time posting on the MCLC LIST is free with the purchase of a print ad in the journal. The list posts only text-based ads (no graphics, no pdf attachments, etc.).


Full-page: 6.25″w X 6.25″h (maximum size)
Half-page: 6.25″w X 3″h (maximum size)

Acceptable formats:

  • Camera-ready art (600 dpi laser print @ 131 lpi acceptable)
  • Adobe Pagemaker for Macintosh
  • QuarkXpress for Macintosh
  • Adobe Illustrator for Macintosh
  • Mac or PC TIFF file
  • Mac EPS file
  • PDF format (all fonts must be included)

(for above electronic formats, a resolution of no less than 300 dpi is required)

Unacceptable formats:

  • PC-based drawing programs
  • GIF, PICT, or JPEG files

Advertisers must supply either camera-ready copy or acceptable electronic versions for standard b/w advertisements. Extra fees will be added for setting and color processing.


Spring issue: February 28
Fall issue: September 30

Advertisements should be sent to:

Christopher Rosenmeier
Asian Studies, School of Literatures, Languages and Cultures
50 George Square
United Kingdom EH8 9LH