Source: China Media Project (9/19/24)
Goodness Me
Good Me, one of China’s largest tea store chains, had a hard lesson in public relations this week after internet users decided its punchline video about workplace discipline was not funny, not at all.
By David Bandurski
On Wednesday, one of China’s largest tea chains found itself at the center of an online storm after a video emerged of employees for the company apparently wearing cardboard signs and makeshift cardboard handcuffs to enforce workplace discipline — public displays of shame that had disturbing echoes of the country’s political past.
The offending post, made on September 17 to the official Douyin and Xiaohongshu accounts of the Guangdong operations of Good Me (古茗茶饮) — a tea chain with more than 5,000 locations across the country — showed several employees on site at a Good Me shop standing with their heads cast down, their hands bound in front with what appeared to be cardboard cup holders. Handwritten signs around their necks read: “The crime of forgetting to include a straw”; and “The crime of knocking over the teapot.”
The meme the Good Me account seemed to be riffing on was not a contemporary, social media derived one, but rather an extremely painful episode from China’s past. In the midst of Mao Zedong’s Cultural Revolution from 1966 to 1976, millions of Chinese branded as “class enemies” were persecuted in brutal public spectacles known as “struggle sessions” (批斗大会). In many cases, they had their heads shaved, and were forced to wear dunce caps and signs identifying their supposed crimes as they were subjected to physical and verbal attacks by crazed mobs. Continue reading Goodness Me