Source: Public Books (11/12/25)
China’s Imagined Pasts and Futures: On YouTuber Li Ziqi
By Thomas Chen

Li Ziqi.
One year ago today—on November 12, 2024, after a three-year and four-month hiatus—China’s most popular YouTuber resurfaced. A woman in her mid-30s from the Sichuan countryside, Li Ziqi (李子柒) posted three new videos to her channel, which has over 28 million subscribers worldwide. In the first video, in order to lacquer her grandmother’s old wardrobe, she climbs up scaffolded lacquer trees to tap their sap. In the second video, she builds a large bamboo-themed hut for the display of her clothes. In the third video, with silk from silkworms she has cultivated herself, she makes a flower that she then wears, while playing the piano and singing a pop song. Each of these videos quickly garnered millions of views, as a global audience cheered her return, following the resolution of a legal and financial dispute with her former management company.
In Li’s videos, labor is not degraded but creative. Critics may argue that it is presented almost entirely as DIY: an individualistic rather than communal endeavor, even when traditionally communal activities like planting and harvesting are involved. What Li performs cannot be scaled up into a plan to mobilize the masses. But the vision she offers is, at the same time, emancipatory. In The German Ideology, Marx famously sketches this one day in the life of the man of the future:
In communist society, where nobody has one exclusive sphere of activity but each can become accomplished in any branch he wishes, society regulates the general production and thus makes it possible for me to do one thing today and another tomorrow, to hunt in the morning, fish in the afternoon, rear cattle in the evening, criticise after dinner, just as I have a mind, without ever becoming hunter, fisherman, herdsman or critic.
Except for post-dinner debate, we could say that Li Ziqi realizes this passage in visual form (if not in reality). She may not hunt in the morning, fish in the afternoon, or herd cattle in the evening; still, her over 130 videos testify to the mind-blowing breadth of her abilities. She does not restrict herself to one sphere of activity; indeed, she is masterful in numerous spheres, from making shoes, paper, and furniture from scratch to practicing woodblock printing and sericulture. Continue reading On Youtuber Li Ziqi









