Who’s in charge?

Part of the recovery is having a one-stop-shop person for dealing with emergencies. When no one person has this assignment, miscommunication happens between managers, employees, customers and the media. Everyone involved in the farm business must know who the communication person is and multiple points of contact to get in touch with them.

This is the communications person on the farm.

  • Every question goes to this one person
  • It’s part of your plan
  • Do not deviate no matter what
  • Consider a professional PR person

Next: Chapter 3 Public Relations