Public Relations

Public Relations Plan

Crisis Communications with media

  • Communicate to all (employees and press) that only a designated person will speak for the operation.
  • Pre-plan initial responses based on the categories we’ve reviewed.
  • No response means they will talk to ‘anyone else’ who wants to comment on the situation.
  • Run these by your support team.

What to do:

  1. Deal with emergency first.
  2. Be sure to document as soon as emergency is over.
  3. Revert directly to public relations plan for guidance.
  4. Seek professional assistance with plan in addition to reviewing resources.


Next: Chapter 4 Social Media