Social Media | OSU Extension Ed Tech

How to Use Google Trends to Identify Local Interests

June 18 2015June 18, 2015

Google Trends, a Google tool utilized to aggregate search engine and news trend data, recently got an upgrade that allows data to boil down to a regional level per state. This is great news for Extension – it allows us to take a look at timely topics that matter most to people on a semi-local level. Here is are a couple examples of how we can use Google Trends in Extension programming:

I searched for three terms in Google Trends: 1) Food Safety, 2) Listeria, 3)Botulism. I was interested to see how many people used which term around the time of the listeria and botulism scares in Ohio. I limited the term search to just Ohio.

As you can see from the graph, the term “Food Safety” was searched for far less over the past 12 months than the terms “Listeria” and “Botulism”, even during the height of the news cycles for these topics. By including the terms that are most often searched for when blogging or posting on social media about timely information, we can make sure that Extension produced content is found by the people who need it.

Another example of how to use Google Trends to track a topic that has a growing interest: Kids and Screen Time. After plugging in “Screen Time” as a search topic over the past few years, here were the results:

According to the graph, this topic has increased in popularity since 2009. The dotted lines at the end of the graph represent Google’s “forecast” of how often Screen Time will be searched for in the near future. The letters on this graph represent when top news stories on Screen Time were posted. If you hover over each letter, information about who posted the story and the title will appear.

Here’s a look at how the topic of Screen Time compares between Ohioans and people who live in Michigan:

Ohioans search for “Screen Time” more often than people living in Michigan.

When “Screen Time” is broken down by region:

After plugging in search terms, locations, or simply exploring what topics people are most interested in, you can generate a shareable link to share the information or you can download as an Excel file. You can also embed individual charts and graphs into a blog post or website, like this graph showing all searches related to “Crops & Seed” in Ohio (hover over the line on the graph to see information):

Other Google Trend applications for Extension:

Put together an interactive informal “needs assessment” on specific topics to share with your County Commissioners.
Compare different topics in your region of the state to find topics of interest.
Share local interests on social media and ask for feedback from residents.

What are your ideas? How would you utilize Google Trends?

How Different Generations Consume Online Content

May 22 2015May 20, 2015

Do Baby Boomers prefer to use internet browsers instead of their smartphones to look up information? Do Millennials want to receive more information via Twitter than any other source? Social Media Today recently published an article that lays out the answers to these and other questions about how different generations consume online content – down to the difference in time of day usage. The infographics in the post help to visually describe some of the gaps that exist between the different generations. However, with all of the differences that do indeed exist, one thing was constant: the “sweet spot” for word length looked to be 300 words… not a word more. Click the image below to go to the full post and view the entire infographic.

Source: Social Media Today

The PEW Research Center recently updated their social media use survey results, which are very useful in determining which social media platforms to use depending on your audience and topic. Despite assumptions that youth aren’t using Facebook, the study proved that to be wrong. Facebook is still way ahead of all other social media platforms in terms of usage. Other insights and info are in the full report.

How might this information change how you currently use social media to reach online audiences?

Formal vs Informal Learning Environments: Moodle or Blog?

May 20 2015

With so many options available to Extension professionals to deliver educational information online, it’s difficult to know which tools and learning environments are more suitable for different curricula or program topics. Some tools available to us operate in a more formalized learning environment – like an online course for credit or certification. Examples of formal learning tools are Moodle or Carmen. Most Extension programs should not utilize Carmen, since participants need to have a name.# in order to access the course. Informal learning tools are blogging platforms (u.osu.edu), social media, educational webinars, Twitter Chats, and now even Live streaming. These are tools that can get much of the same information out to an online audience, but in an informal way. Remember to use the POST method when being strategic about what technology and learning environment you use… start with People… not with the technology. Below are some examples of when a formal learning environment would be appropriate, and when an informal approach makes more sense.

Classes or Programs that Award Certification

If you are currently teaching a face-to-face or online program that awards certificates or credit once the participant has completed the program, than it would be more appropriate for this program to be created in Moodle or a similar formal learning environment platform. If your class requires a lot of hands-on learning and application, it may be more appropriate for it not to go online and remain as a face-to-face program.

Examples of how it can be applied:

Budget or personal finance program (or similar) that awards a completion certificate to participants.
Classes in which quizzes are required or beneficial.
Curricula that can not or should not be be broken into topical segments to share via informal tools such as social media.

Campaigns or Program Themes

If you plan to focus on a topic theme over a specific period of time (an example would be sending out educational information and facilitating classes on local food during the summer months), than an informal learning tool like utilizing a blog or posting to social media would be more appropriate.

Examples of how it can be applied:

Networked social media campaign during which multiple social media feeds are sharing information on your specific topic during a specified period of time.
A series of 30-minute educational webinars.
A series of 2 minute videos.
A blog post series dedicated to your specific topic or focus area over a given period of time.
A Twitter Chat focused on your topic area.
Live streaming via Periscope or Meerkat during a local food event at your Fair.

Program Participant Follow-Up Opportunities & Further Education

Online audiences in 2015 take it upon themselves to search for educational information they’re looking for. Continuing education is becoming much more informal than it ever has been in the past because people tend to search what they want to learn and informally network with others who want to learn the same things they do. This gives us as Extension professionals the opportunity to tap into this desire and follow-up with previous program participants at the same time. With today’s online audience in mind, informal learning environments are much more effective for this.

Examples of how it can be applied:

Creating a Facebook group page (private or public) for Dining with Diabetes participants to join and share, learn, and keep in touch with one another after completing the program. This group page could be utilized to also share upcoming educational opportunities.
Invite previous program participants to regularly held Twitter Chats.
Ask program participants to subscribe to your blog or sign up for educational webinar announcements via email.
Create a hashtag for your program or topic area. Use this hashtag on Facebook, Twitter, Google+, and Instagram.
Always give participants your program’s social media links and information for follow-up.

What are your thoughts? Any other suggestions for formal and informal learning environment tools that we can utilize in Extension?

How to Write for Online Audiences

April 27 2015

The Ed Techs have shared several examples of online writing best practices in the past couple of years, including one created by CommTech and one from the CDC. This morning, I came across another one. Below is a Slidedeck from Jennifer Chilek (Ed Tech for eXtension’s Network Literacy CoP) on writing for online audiences.

In the slides below, she includes examples of best practices as well as succinct info that’s usable and to-the-point. If you have questions about converting content that’s currently in a traditional pub or curriculum into quality content more suited to an online audience, please let us know in the comments below or don’t hesitate to send me an email (seger.23).

Writing for online Audiences from Jennifer Chilek

What Can Live Smart Ohio do for You?

November 19 2014November 18, 2014

Today, the new Live Smart Ohio blogsite will be rolled out during the Family & Consumer Sciences annual in-service. FCS Staff will have the opportunity to hear about how and why a new FCS content hub was needed and how the concept of Live Smart Ohio was born. New features of the site will be discussed, as well as the updated FCS social media strategy. One topic that we will not have time to cover in detail however, is how program staff can utilize Live Smart Ohio to showcase and promote their expertise, events, programs, and other efforts. The info below highlights how Live Smart Ohio was created with our program staff’s best interest in mind and that in the end, it really is all about them; showcasing their expertise and the good work they do to a much broader audience while simultaneously streamlining our online efforts.

So, what can Live Smart Ohio do for you? And how will it promote your work?

Live Smart Ohio site:

Become an author of Live Smart Ohio and share your expertise in the area of Food, Money, Mind & Body, or Family & Relationships. Interested individuals (from any program area) can contact Carmen Irving.

Social Media:

“Like” the new Live Smart Ohio social media pages for Food, Money, Mind & Body, Family & Relationships; as well as the main FCS Facebook page and the Live Smart Ohio Twitter account.

By following various Live Smart Ohio social media pages, you can share posts that are relevant to your area of expertise or to the programs you teach on both your personal and professional social media pages. This expands our total FCS online reach and engagement exponentially. Program staff can also post to all of the Live Smart Ohio pages with information regarding events, programs, etc.

Why are there so many Facebook pages?

The updated FCS social media strategy separates our Facebook presence by topic area, which allows Facebook users to like and follow the topics they’re most interested in. On Twitter, while all Tweets are tweeted out using one main Live Smart Ohio account, topics are “labeled” with different hashtags (#LSOFood, #LSOMoney, #LSOMindBody, #LSOFamily). In the coming months, with additional staff support, our social media presence will also expand to include Google+, Instagram, and Pinterest.

Events:

The creation of a new, modernized content hub allows FCS to showcase and house in one central location our new methods of educating online clientele, including webinars, Twitter Chats, and other virtual events hosted by FCS program staff. The Live Smart Ohio site will feature information on such events, while our new social media feeds will promote this information. Program staff interested in presenting webinars and other online events can contact Jamie Seger to get further information from the Ed Techs, as well as get more details about how Live Smart Ohio will help promote their events.

Programs & Resources:

As FCS fact sheets are updated, they will be posted to Live Smart Ohio and featured on the side bar of each topic area’s home page. Videos are also showcased this way (see below).

Infographics created from our updated fact sheets will also be featured content, as well as program information. To share or blog about specific program information, contact Carmen Irving with a request or suggestion. Some local program information may be best to share via social media, instead of the blog.

For specific information on how program staff can promote or share Live Smart Ohio to their clientele during face to face programs or events, contact Betsy DeMatteo or Jamie Seger.

Quickly Create Modern Looking Graphics for Anything with Canva

May 6 2014May 7, 2014

Allergic to Photoshop but still want pretty looking images to share on a blog or social media page? Canva is a cool (and very new) web tool that lets you easily and quickly create images that you can save and/or share online. The best news of all? It’s free to sign up and Canva has thousands of images and graphics that you can use for free. The real kicker is that the extra cool photo that you might want to use will only $1. That’s right, if it’s not free, it’s only going to cost you a buck. Good news for those of us in Extension.

Getting Started

You’ll need to sign up for a free account to use Canva. Then, you get to choose a template based upon what you will use the image/graphic for – which I think is a great feature that makes Canva super easy to use.

By selecting what you’ll be using your image for, Canva will automatically select the best formatting and size.

After you choose a design to get started, you’ll come to what looks like a “dashboard of sorts”. Honestly, if you take just a few minutes browsing the tools on the left side of the screen, you can get acquainted with Canva’s features rather quickly.

Here are a few images I created in Canva to show everyone the possibilities of how those of us in Extension could use it:

All of the above images and graphics could be shared on social media sites. You can also create PowerPoint presentations, posters, and marketing materials within Canva.

How to Brand Your Images and Grahics

As for proper branding protocol when it comes to using Canva, you probably noticed that all of the above images use our scarlet color – one of the University’s primary branding colors. Anything that is created within Canva should include at least ONE of the primary branding colors, shown below. Scarlet is the preferred primary color, since it is the most recognizable color associated with OSU.

What do the numbers below the colors mean? This is where we’ll do a little walk-through in Canva to show you how to change color using the HEX color code (last line of text under each color above). We’ll use one of the graphics I included above as an example. When I first clicked on the template to edit it, the original color of the ribbon was teal. I needed to change this to a branded color. First, click anywhere on the color in your graphic or text that you need to change. Then, click on the “+” sign to open up the color wheel (circled in red below).

This will pull up a color wheel, with an option box to enter an exact color code. This is where the HEX color code is entered. The color code for our branded scarlet color is bb0000 (entered in the box circled in red).

This changes the color of the ribbon. To change text or any other graphic, simply go through the same process. Other logos such as the block “O” or our Extension strip at the top do not have to be included if you utilize any of the primary branding colors, as well as a branded font. In Canva, we’ll need to use Helvetica as the only font… which limits creativity I know. But it is required to be brand compliant.

Want more info about Canva? The site features a great support blog that gives advice on how to create different layouts, work with color in your graphics, how to create infographics, and much more.

Still have questions or want advice on how to create something specific? Leave a comment and we’ll help!

~Jamie

One Video: Posted 5 Ways to Social Media

April 9 2014April 8, 2014

When we visited the NMSU Learning Games Lab in February, their team had some questions common questions about social media. They are working on refining their social media strategy and were curious about how they should tailor their messages to fit each social media platform (i.e. What a post on Facebook should look like compared to Twitter, Instagram, Google+, etc.) This is such a common question, we thought a blog post was in order!

Below is the “Don’t Wash Your Chicken!” video produced by NMSU that happened to go viral. We explain why under the video – but watch it first to see if you can take a guess:

NBC News

What’s your guess? Why did it go viral?

This video is short and to the point. The video above is a simple illustration of a viral video that gives the viewer educational, fact-based information. There are some great keys to the success of this video, and small snippet animation with it. First, the message is simple. Don’t wash your chicken! Next, the video is short, but NBC news shortened it even more. It shows the animation of the chicken and bacteria being spread as the person puts it under the running water.

No matter which social media tool you’re using, you want to make sure any video you share is short and sweet. With the creation of Vine and Instagram videos, people’s attention spans continue to decrease. Some topics warrant a longer video (say, a video on how to water bath can tomatoes, for instance). But most videos need to be less than two minutes, or you’ll lose your audience.

So, how would you go about posting this video to each social media site? Would the posts need to look different?

The answer is: it depends.

Because this is a video, there are only so many different ways you can go about changing how you post it, but it is possible. Here are some examples:

Facebook: Keyword is VISUAL

Sample Post: Keep text short and simple. Copy and paste the link to the video, but then delete the link text. You want your post to be visual and attention-getting. You can also paste the YouTube video link to allow the video to automatically play when people come across it on their newsfeed.

Twitter: Keyword is INFORMATION

Sample post: Twitter is all about information and informal learning. Again, keep your post short and simple (you only have 160 characters to fit it all in!). Use a link shortener to keep the link small, and include relevant hashtags that will help people find the video. Try not to include too many hashtags… for no other reason than it’s just annoying. (Note: we probably could have included the #NBC hashtag and/or @NBC Twitter handle in this Tweet as well!)

Instagram: Keyword is PRETTY/CREATIVE

Sample post: Instagram works as an app on your mobile device, so you’ll need to download the app from iTunes (for Apple devices) or the Google Play store (for Android devices) first. Most Instagram users are using it personally, rather than professionally. Here, the example is from my personal Instagram account, but I’m sharing an Extension-produced message. I took a screenshot of the video with my phone, then chose a cool Instagram filter to apply to the picture. And just for fun, one of my favorite quotes about Instagram is: “People of Instagram: your pictures are not cool and you are not creative.” We may feel this way (I do), but if a large chunk of young people that we’re trying to reach are in this space, then we should try to experiment with sharing information in this space so we can meet people where they are at.

Google+: Keyword is SHARING/COLLABORATION

Sample post: Google+ is a safe haven at the moment for techies and nerds who have lost interest in Facebook and Twitter. But that doesn’t mean that they’re the only people using it. As more people find out the cool user-friendly features of Google+, they’re realizing it’s a much more collaborative tool than any other social media platform out there. Sharing is key on Google+, so include the source of information and why you think it’s useful. Like Twitter, many people utilize Google+ as part of their personal learning network, so they look for information to learn from and share – not necessarily to just entertain themselves. A couple of cool features that only Google+ has: 1) It automatically picks out useful hashtags to add to your post and 2) You can create circles of people you follow, and then choose to share information with specific circles, 3) Google Hangouts… enough said.

Pinterest: Keyword is INSPIRING

Sample post: Pinterest works as a digital bulletin-board of sorts. After my husband and I bought our house back in 2008, I began taking pages out of my Grandma’s “This Old House” magazines and putting them into a binder for renovation and decorating ideas. With Pinterest, I don’t have to do this anymore. I can create my own digital “binder” of sorts, and create binders (or “boards”) for as many topics as I want! So in a Pinterest post, you would include a photo of the video (or other photos that are available via the link you’re sharing), along with a message about why it’s good to have this information or idea handy.

Keep an eye on Instagram and Google+. As Facebook continues to decrease how many people your page reaches “organically” (which just means, without paying for ads) more and more organizations (especially non-profit ones) are jumping ship or are spending more time experimenting with sharing information on other social media sites, such as Instagram and Google+. Amy Hayes presented a great session at NeXC on how to utilize Instagram – you may want to check it out.

Now – keep in mind that even though we’ve showed you how to share the same link on 5 different social media sites – that doesn’t necessarily mean that you need to be using all 5. It all depends on what your audience (the people you’re trying to reach) are using. For more information on how to find out which social media platforms would be beneficial for you, click here.

~Jamie & Heather

Quick Byte: What is an Internet Meme?

April 4 2014April 3, 2014

Merriam Webster defines a meme as an “idea, behavior, style, or usage that spreads from person to person within a culture”. With the introduction of the popular world wide web in the 1990’s, the meme morphed into a more specific ideal of how information was exchanged through online interaction.

The First Internet Meme

Think about the way that information is communicated online, or even with text message today. How do you convey emotion? The emoticon. These “faces” were popular in how people transitioned from face to face or conversation over the phone. Unable to see the emotions of the person typing meant there had to be a way developed that communicated how someone felt, otherwise something serious could be taken lightly, or something aimed to be lighthearted might be taken seriously. The first emoticons the :- ) and :- ( have stayed popular in use as they are simple, easy to remember, and convey needed emotion in communication.

The Rise of Image Memes

Today there are images. While they existed before “I can has cheezburger” http://icanhas.cheezburger.com/ exploded to popularity of the meme. From that time on, memes have taken on different popular culture. Today, we see meme’s almost as quickly as we learn about the news or popular culture that they relate to. The I can has cheezburger meme has led to more cat pictures with funny sayings, often trying to give a human-like facade to cats. The idea of relating an animal to human problems has been popular with almost every animal imaginable.

The Angry Cat

Often with meme’s they will feature the same image with different saying or text on them. The angry cat comes to mind with this type of meme. Her little angry face is the same, but the words change (for the record, the angry cat is a female and named Tadar Sauce).

Keep Calm & Carry On

An example of a popular recent meme is the “Keep Calm and Carry On” Often replicated and changed to fit popular culture. The original was a World War 2 poster that the British used. Designed to be put in public places, such as transportation the idea was that the poster would only be hung up if the Germans invaded Britain. Since that invasion never happened, the poster was never put out publicly. (for more information on this poster please visit this site on the history behind it (http://www.keepcalmandcarryon.com/history/) The image to the left is a depiction of all of the original posters used by Britain during the war.

Below is an example of meme that has taken this British poster and gave it popular culture with the hit by Kansas, Carry on Wayward Song.

So What Does this Mean?

So what does this mean for you and Extension? Well, it depends. Understand that at any time you have something that could become a meme. Popular culture can often be unpredictable, but there are many ways to bring a meme to the internet population in a way that would make it funny AND educational. In 4-H memes are often warm fuzzy moments for alumni, honoring parents, or volunteers. The idea is that there are so many people who support 4-H that they will share those photos and more and more people will be exposed to it. An example of this is the graphic to the left. The graphic is visually pleasing, has the clover on it, and is aimed at those camp counselors and campers that we take to 4-H camp every year. The more that put this picture on their social media accounts, the more people are exposed to the 4-H brand.

The same can happen for any area. If there is just a snippet of information that someone wants to get out to the public, a meme may be the way to do it! Maybe something about hand washing, or something about gardening practices could be popular with many people on social media. With sites like Pixabay for graphics, and a graphic editing program as simple as paint, a meme can be born!

Ideally the graphics we could put out would have the college branding attached to them. The branding attached would give Extension as well as Ohio State exposure to the public as a place of resource in their communities. While putting together a meme may seem just like extra work, the ability to grab someone’s attention is a visual way online is worth the reach and interaction you can gain.

Think about what you could contribute to the online world with meme’s. What important information might you be able to share? A fun example to look over is the http://heckyeaheducationalmemes.tumblr.com/ While based upon English education, you can see why it would work to have small snippets of information to share.

As always, if you have questions, please let me know by leaving a comment or emailing me at gottke.4@osu.edu.