Facebook Has Changed its Newsfeed Algorithm…. Again.

According to many sources, including this one, Facebook has once again kept everyone on their toes by changing how they determine which posts actually show up in a person’s newsfeed. But there is actually a silver lining in the changes for Extension folks – Facebook has declared they will give more “credible” and “high quality content” posts the upper hand; meaning posts linking to blog links or news articles will win the battle over silly memes and over-shared photos (“Back to the Future” date pic anyone?!?). We’ll have to see how this plays out, but I think it definitely could help our cause instead of hurting us. Although promoted posts (i.e. paid-for ads) will always appear in a newsfeed more than any other post… and this has many beginning to think that Facebook is morphing into a giant commercial (but that’s a discussion for another day.)

Facebookers still do have somewhat of a say in what shows up in their newsfeed… as long as they’re willing to take some extra steps. Individuals will need to go to their favorite pages and make sure a box marked “Follow” is checked.


This will ensure the page’s posts (most of them anyway) show up in the newsfeed on a routine basis. If you are an administrator of a Facebook page, you should let your followers know that these settings have changed and prompt them to take the extra step to “Follow” your page. Like the example from a National Weather Service page, below:

We’ll continue to keep an eye on the newsfeed algorithm and how it’s impacting posts. Until then, how you noticed a difference in how many people your posts are reaching? How have you circumvented this issue in the past?


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