Today, the new Live Smart Ohio blogsite will be rolled out during the Family & Consumer Sciences annual in-service. FCS Staff will have the opportunity to hear about how and why a new FCS content hub was needed and how the concept of Live Smart Ohio was born. New features of the site will be discussed, as well as the updated FCS social media strategy. One topic that we will not have time to cover in detail however, is how program staff can utilize Live Smart Ohio to showcase and promote their expertise, events, programs, and other efforts. The info below highlights how Live Smart Ohio was created with our program staff’s best interest in mind and that in the end, it really is all about them; showcasing their expertise and the good work they do to a much broader audience while simultaneously streamlining our online efforts.
So, what can Live Smart Ohio do for you? And how will it promote your work?
Live Smart Ohio site:
Become an author of Live Smart Ohio and share your expertise in the area of Food, Money, Mind & Body, or Family & Relationships. Interested individuals (from any program area) can contact Carmen Irving.
By following various Live Smart Ohio social media pages, you can share posts that are relevant to your area of expertise or to the programs you teach on both your personal and professional social media pages. This expands our total FCS online reach and engagement exponentially. Program staff can also post to all of the Live Smart Ohio pages with information regarding events, programs, etc.
Why are there so many Facebook pages?
The updated FCS social media strategy separates our Facebook presence by topic area, which allows Facebook users to like and follow the topics they’re most interested in. On Twitter, while all Tweets are tweeted out using one main Live Smart Ohio account, topics are “labeled” with different hashtags (#LSOFood, #LSOMoney, #LSOMindBody, #LSOFamily). In the coming months, with additional staff support, our social media presence will also expand to include Google+, Instagram, and Pinterest.
The creation of a new, modernized content hub allows FCS to showcase and house in one central location our new methods of educating online clientele, including webinars, Twitter Chats, and other virtual events hosted by FCS program staff. The Live Smart Ohio site will feature information on such events, while our new social media feeds will promote this information. Program staff interested in presenting webinars and other online events can contact Jamie Seger to get further information from the Ed Techs, as well as get more details about how Live Smart Ohio will help promote their events.
Programs & Resources:
As FCS fact sheets are updated, they will be posted to Live Smart Ohio and featured on the side bar of each topic area’s home page. Videos are also showcased this way (see below).
Infographics created from our updated fact sheets will also be featured content, as well as program information. To share or blog about specific program information, contact Carmen Irving with a request or suggestion. Some local program information may be best to share via social media, instead of the blog.
For specific information on how program staff can promote or share Live Smart Ohio to their clientele during face to face programs or events, contact Betsy DeMatteo or Jamie Seger.