Research

I began this project by combining 15 nouns/adjectives and 15 verbs/adjectives to have a wide range of mashup words to explore.

I created a definition for four of my favorite words and put them in a sentence.

Background inspiration research

I used these images as visual inspiration for my final layout.

View background inspiration links

›Exercises/Activities

The exercise for this assignment was to find a text that represented our personality and transform it into a 3D isometric illustration.

I wanted to use a font that would be easy to use but had some personality.

I uploaded a grid to photoshop that helped me create the isometric effect.

I imported the type into illustrator to create the extruding effect using the pen tool. I used the values of complimentary colors pink and green because I like bright and fun colors.

Iterations

I chose the word heepy because I had the most ideas that could illustrate the words hug and sleepy. Using the techniques from exercise one, I began sketching out different ways to communicate my new word.

Once I did the sketches, I created a font that felt soft and rounded to better support my word.

Step 1: I used a grid to create my font.

Step 2: Using step 1 as a reference, I converted the same grid in an isometric view.

Manipulating the text

I used the H to represent two people hugging.

The hug looked a bit awkward, so I added detail to the eyes and simplified the hands.

The eyes were frightening so I researched cartoon eyes.

I applied my ideas to the rest of the letters based on my sketches.

I focused a lot of my attention on each individual letter, trying to add personality while still communicating the meaning of the word.

Manipulating the background

I had an idea that I thought would work but then when I started creating it my illustrating skills needed improvement and was something that I would like to explore in the future. It was taking too much focus away from my main objective and I was getting frustrated.

Production

Final construction detail

After researching, I chose to simplify it and create a bedroom in isometric while also including hands as the hug element.

I took the “z’s” and tried to create some visual movement to the laytout.

I deleted the stars from a previous iteration but wanted to incorporate them into my final design.

Final Poster

I really enjoyed the process of coming up with my own word. It was fun to get creative with the brainstorming and coming up with ways to visually bring the word to life. After going through this whole process I learned that planning and sketching out all my ideas before working in illustrator is an important step in the design process. I was excited to animate my words and spent a lot of my effort on that, however if I had planned the room out more in the beginning stages, I would’ve had added more details than I have now. I focused a lot of time on trying to illustrate little details like the hands and definitely need to learn how to draw body parts. In the future I would like to improve on the way I process my ideas before I start working on the final product.

Portfolio Project

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Mash-Up: Process