CFAES Center for Cooperatives News

Food & Farm Marketing Program Hosted in Meigs County, Ohio

The CFAES Center for Cooperatives, OSU Direct Food and Agricultural Marketing program at OSU South Centers, and OSU South Centers Small Business Development Center recently collaborated to present Food and Farm Marketing Basics at the Meigs County Fairgrounds on October 29th.  The free workshop hosted 10 participants with interests in learning and gaining information on marketing their food and farm businesses.

Attendees were introduced to marketing skills and how to better connect with their customers.  Christie Welch, who leads the Direct Food and Agricultural Marketing Team for OSU Extension, provided detailed information about how customers make buying decisions.  The importance of market analysis and how to understand the customer mix and developing customer profiles provided participants key takeaways from this session.

Melanie Sherman, Business Counselor with the OSU South Centers Small Business Development Center, presented effectively representing your brand through your food and farm business.  Attendees worked through the stages of brand and logo development and the importance of brand identity, while deciding what type of emotional response you want your brand to produce.

The team will host this free event again on Wednesday, January 8, 2025 from 12:00 pm- 3:00 pm in Lancaster, Ohio at the Fairfield County Agriculture Center.

Learn more and register here for the January 8, 2025 program.

A stall of vibrant, fresh vegetables like tomatoes and cucumbers, at an outdoor farmers market.

Conference on Co-op Law and Development Offers Unique Learning Experience

On September 17 and 18, 2024, attorneys, accountants, business developers, entrepreneurs, and students from eight states and the District of Columbia, gathered in Columbus, Ohio, to explore the intersection of law and cooperative business development. The 2024 Cooperative Law Conference, organized around the theme “Building a Cooperative Economy Together,” explored legal considerations when raising capital, key responsibilities for co-op directors, selling a business to workers using a cooperative structure, and more.

Attendees of the 2024 Cooperative Law Conference pose for a group photo.

From keynote presentations by Cooperative Hall of Fame members Terry Lewis, Esq., and Dr. Jessica Gordon Nembhard, to skill-building sessions on drafting co-op bylaws and understanding cooperative taxation, to a panel conversation about ‘growing and supporting new cooperators,’ the agenda included 13 learning sessions for both beginners and experts.

Two women standing talking to each other in front of a table in the foreground with conference attendees talking in the background.

Creating a Space for Co-op Legal Education

“Our goal was to create a space for entrepreneurs, developers, professionals, and future cooperators, to learn about the unique legal, tax, and financial characteristics of cooperatives, especially since learning opportunities about these concepts can be limited in our experience. I was energized by the engaging sessions, the opportunities to connect with knowledgeable experts, and the stories of people working to grow cooperatives,” shared Hannah Scott, program director of the CFAES Center for Cooperatives. “We want to thank Jason Wiener p.c., Dorsey, Ralph K. Morris Foundation, USDA Rural Development, Legal Aid Society of Cleveland, Legal Aid of Southeast and Central Ohio, and National Council of Farmer Cooperatives, for their support of the conference,” Scott noted.

Attendees of the 2024 Cooperative Law Conference listen to a presentation on the conversion of existing businesses to worker cooperatives in an auditorium-style classroom.

Organized by Collaborative Partners

The conference, first held in 2018, was hosted this year by The Ohio State University’s College of Food, Agricultural, and Environmental Sciences Center for Cooperatives, and organized by a collaborative group of developers and practitioners, including Jacqueline Radebaugh, Partner and Shareholder with Jason Weiner p.c.; Michael Russell and Catherine Donnelly, attorneys with Legal Aid Society of Cleveland; Meegan Moriarty, Legal and Policy Analyst with the U.S. Department of Agriculture’s Rural Business-Cooperative Service; Bill Scott, accountant and Principal with CliftonLarsonAllen LLP; Dave Swanson, Partner with Dorsey & Whitney LLP; and Melissa Will, Training Coordinator with Legal Aid of Southeast and Central Ohio.

A photograph of a woman sitting at a table speaking into a microphone in the foreground with three people sitting at tables in the background.

Connect with the CFAES Center for Cooperatives

The CFAES Center for Cooperatives at Ohio State assists entrepreneurs, educates the community, and generates knowledge about the cooperative business model with a special focus on food, agriculture, and rural communities. Learn more at go.osu.edu/cooperatives.

A Closer Look at Worker Cooperatives

Worker cooperatives are becoming a popular form of the cooperative business model and generating more attention these days.  A worker cooperative is a business where workers own most of the equity and control the voting shares of the business, while participating in profit sharing, oversight, in some cases, management, while operating by democratic cooperative principles.  The OSU Center for Cooperatives team recently spoke with area worker cooperative leaders to hear about how they got their start and navigate current worker co-op operations and trends to continue propelling their businesses forward to be successful today.

Grace Corbin, Vice President of the Board of Directors and Marketing Coordinator with Casa Nueva, shared with us about the start of the Athens based restaurant.  “Back in 1985 it was known as Casa K Pasa at the time and the owner split town.  So the workers decided to band together and found a way to make it a co-op so they could maintain employment.  Today Casa has more than 15, and less than 20 member, worker owners right now.  We also have between 35 and 40 employees that is complicated, confusing and fun.”

We also spoke with Octavia Cordon, worker owner from Phat Daddy’s On Da Tracks, to get her perspectives on starting a worker cooperative.  “One of the biggest things that attracted me to the cooperative model is the equalness between members.  We started out, myself, my husband and my daughter, and we have differences of opinions and stuff like that, but the cooperative principles help guide us.  Because we’re just three years in, and still building up the business, we learn something new everyday.  When we started out it was just 5 of us, with 3 worker owners and 2 regular employees, who are on track to becoming full members.  Now today, we have 22 employees total.”

Mavery Davis, CPA, Director of Lending with New Economy Works West Virginia, explained to us about what motivates him through the cooperative lens.  “People want an opportunity to do something different and have meaningful work.  They say whether or not they get to work during Covid, or if that’s somebody else’s decision to make.  It takes trust, and co-ops move at the speed of trust!”

We also learned about Casa Nueva’s embeddedness in the community and how they make a difference in giving back.  Grace told us about the nontraditional means of how the tipping process works at Casa.  “Since don’t accept tips, and haven’t been since 2012, what we do with that money that is left is to donate it to a different nonprofit in our community every month.  A lot of the organizations that we chose like to promote that any money left is going to them.”

Josh Brown, Live Entertainment and Booking Coordinator for Casa, explained to us about the importance of working cohesively together as a group of shared owners.  “It’s (worker cooperatives) definitely got an upside with lots of brains working to solve a problem, which is very helpful.  The downside though is that everything takes time, for us it’s usually matter of months before something actually gets done of any significance.”

This discussion is part of the Appalachia Cooperates Initiative, (ACI), led by the CFAES Center for Cooperatives, a learning and peer-exchange network connecting cooperative, community, business, and economic developers and advocates in Central Appalachia to resources about the cooperative business model. The goals of the ACI are to:

  • Develop practitioners’ understanding of the co-op business model and development resources to better recognize and act on co-op opportunities 
  • Foster relationships among practitioners that will facilitate joint co-op development activities and allow practitioners to better utilize existing resources 
  • Raise awareness of the co-op business model as an opportunity for economic development and justice in the region 

To view this program recording in full please click here.  

Spring Youth Cooperative Leadership Experience Day Held at South Centers

The spring session of the Youth Cooperative Leadership Experience Day was held at The Ohio State University South Centers on Friday, April 26th.  Junior and senior students studying agriculture from Eastern Local School District in Pike County and Eastern Local Schools in Brown County participated in the day-long program with hands-on learning sessions, a tour of South Centers research field plots, aquaponics system, and fish hatchery along with a Cooperative Career Fair where students were introduced to area cooperative business leaders.   

A group of students and adults in front of an Ohio State logo.

During the Cooperative Career Fair at YCLE 2024, students talked with cooperative business leaders from Dairy Farmers of America, Atomic Credit Union, Heritage Cooperative, Farm Credit Mid-America, and United Producers, Inc.

 To show students the kinds of science-based careers available in agriculture, Ohio State University faculty and staff led hands-on activities. Students learned about cross-pollination with OSU Assistant Professor and Director of Ornamental Plant Germplasm Center, Dr. Yu Ma, getting to try their hand at cross pollinating pea plants for desired outcomes and taking those plants back to school to observe their outcomes.

With Dr. Dan Remley, OSU Extension Specialist in Family Nutrition and Wellness, students learned about plant DNA and careers in biotechnology before working together to extract DNA from strawberries.

To illustrate the importance of soil health in agriculture, and career opportunities in agronomy and related fields, students learned about soil testing with South Centers’ Soil, Water and Bioenergy team members, Dr. Arif Rahman, and research assistant, Leo Guan. Students worked in pairs to conduct a soil test to understand the quality of soil and participating schools received soil test kits to take back to their classrooms to build on the day’s learning.

During the Cooperative Career Fair, students talked with cooperative business leaders from Dairy Farmers of America, Atomic Credit Union, Heritage Cooperative, Farm Credit Mid-America, and United Producers, Inc. Business leaders from these cooperatives provided students with details about what their cooperative does, careers available in their cooperatives and fields, education needed to pursue those careers, and other details about the current job market within their cooperative.

The Youth Cooperative Leadership Experience program is supported by a grant from the Southern Ohio Agricultural and Community Development Foundation. We would like to thank the cooperatives and team members whose generous contributions and participation in the day’s events helped make it a success!

Online Resource “Co-op Mastery” Refreshed and Open for Learning!

An illustration of multicolored connected gears, puzzle pieces, light bulb, and arrow on a light yellow background.

A lot has changed since 2018.

When the CFAES Center for Cooperatives launched the online learning platform Co-op Mastery: Beyond Cooperatives 101 in 2018, our goal was the create a resource for cooperative stakeholders where they could learn about the unique business model through accessible learning materials. We used infographics, videos with co-op experts, recorded presentations, and brief articles. We shared the platform and associated workbook with stakeholders, including people exploring new cooperative ideas.

But in the early part of 2023, we recognized that our team and others in the cooperative community had generated a lot of knowledge and learning resources since 2018. Often, we were referring people to these updated resources, so we launched a refresh of Co-op Mastery to reflect new knowledge and incorporate new learning materials.

Visit Co-op Mastery: Beyond Cooperatives 101 at go.osu.edu/coopmastery.

 

Refreshed Co-op Mastery Highlights

In the refreshed Co-op Mastery, you will find some of the original materials developed for Co-op Mastery, but you will also find references to new knowledge and materials.

You will find links to recent webinars about housing cooperatives, video tours of Ohio cooperatives, and new data about worker cooperatives in the refreshed Cooperatives in the Community page.

Some of these materials come from the 13 recordings of online learning sessions about the cooperative business model that were part of the Center-led Appalachia Cooperates Initiative from 2020-2023. From a webinar about “Selling to Your Workers” in September 2023 to a dive into “Legal Frameworks for Cooperatives in West Virginia” in 2022, and more, the recordings are available to the public at: go.osu.edu/appalachiacooperates.

In Co-op Mastery’s Cooperative Benefits and Principles you can explore a real-world example of the international cooperative principles by watching a webinar featuring leaders of an emerging Ohio cooperative working to grow new farmers.

Learn about the key roles of directors and members through new research from the University Wisconsin’s Cooperative Governance Research Initiative and links to recent resources like the guide Navigating Your Legal Duties: A Guide for Agricultural Cooperative Directors, published by the National Agricultural Law Center in 2021 and co-authored by CFAES Center for Cooperatives Program Director, Hannah Scott.

Explore the legal foundations of cooperatives in the refreshed Cooperative Frameworks section of Co-op Mastery that includes a video interview with a cooperative attorney and links to new resources like a National Agricultural Law Center compilation of state statutes that govern the formation of agricultural cooperatives as of 2022 and a “State-by-State Co-op Law” resource focused on worker cooperatives from the Sustainable Economies Law Center’s Co-opLaw.org.

Our team continues to refresh content related to building a new cooperative, so we encourage you to check back on the growing learning resource!

Marketing Collaborations for Farmers

Marketing is “creating, communicating, delivering, and exchanging offerings that have value,” according to the definition adopted by the American Marketing Association. As is clear from the definition, marketing is broad! It encompasses concepts around product, price, place, and promotion.

At the 2023 Farm Science Review (FSR), CFAES Center for Cooperatives program director, Hannah Scott, shared collaborative approaches to marketing that may help fruit and vegetable farmers grow their businesses. From cooperative efforts to reach customers to group buys for marketing supplies, the key question for collaborative approaches is whether a group can do something better together than they can individually.

Colorful pattern of lettuce, tomatoes, eggplants, and carrots on tan background.

Collaborative Promotion

To help reach customers and promote their farms and products, farmers might consider taking advantage of collaborative programs like Ohio Proud, a program of the Ohio Department of Agriculture to promote Ohio grown, raised, or processed food and agriculture products. Other community-led efforts to promote local food, like the Pike County Local Foods Directory, led by Pike County OSU Extension, may be opportunities for farmers to reach new customers and raise awareness.

Interested in Collaborative Promotion Strategies? Here are some things to consider:

  • Are there existing programs your farm could engage simply and efficiently?
  • How can your farm share promotional items from these collaborative programs? Using social media or placing materials around your community?
  • If you help create new materials, who will “own” keeping them updated?

Controlling Costs through Joint Purchasing

Does your farm use marketing supplies that others also often use? Think of items like bags, boxes, cartons, crates, stickers, signage, and more. Sometimes purchasing supplies as a group may help farmers access bulk discounts while reducing the inventory they need to hold themselves. Group buys might also help control shipping costs and reduce administrative burdens.

Interested in Collaborative Purchasing? Here are some things to consider:

  • Will group purchasing save costs on goods and/or shipping?
  • Do the logistics work for the group?
  • Be aware of potential risks and plan for them, including potential risks around payments for goods, the quantity purchased, storage and timing considerations, and more.
  • Ensure that communications around the what, when, where, and how, for group purchases are clear and consistent.

Collaborative Marketing Approaches to Enhance Product Diversity

Sometimes offering a diverse array of products might help a business attract more customers. For example, farmer’s markets often work to recruit a diverse group of vendors so they can offer customers everything from fruits and veggies to meat and proteins, dairy, baked goods, and more. In some instances, business-to-business (B2B) sales, including approaches like multi-farm CSA’s, may help farmers or markets increase their product offerings or extend their marketing season.

Interested in Collaborative Approaches to Enhance Product Diversity? Here are some things to consider:

  • How can you manage for the quality and safety of products you do not produce?
  • Does product diversity actually help sales in the market channel you are in?
  • What strategies might you need to help manage risk and set clear expectations around terms of B2B sales?
  • Does the market channel where you sell products allow for B2B sales? For example, some farmer’s market rules may not allow for sales of items a vendor did not produce themselves.

An illustration of a laptop with retail store awning and paper airplane next to brick buildings to represent online business marketing.

Cooperation to Reach New Market Channels

Some market channels require higher volumes of product more consistently than others – think k-12 institutions or wholesale buyers – and these markets might be challenging for some farmers to enter. Producer-owned cooperatives that market products on behalf of their members may offer opportunities for farmers to pool products to reach higher volumes more consistently. Some farmer’s markets may be producer-led cooperatives (like the Chillicothe Farmers Market in Ross County, Ohio). Cooperatives may be a useful approach where pooling product or resources helps solve a challenge, but they can also be complex.

Interested in the Producer-Owned Cooperative Model? Here are some things to consider:

  • Who will be involved as members and what will be their role?
  • How will the group make decisions?
  • How can the group manage risk?
  • Will working together create the intended benefit? Can that benefit be clearly identified and communicated to members?

Access the slides for the presentation, “Marketing Collaborations to Improve your Farm’s Bottom Line” here!

 

To learn more about cooperative and collaborative approaches in agriculture, reach out to the CFAES Center for Cooperatives at Ohio State at go.osu.edu/cooperatives or 740-289-2071. The publication, “Cooperative Farming: Frameworks for Farming Together” published by Northeast SARE is also a great place to start learning about cooperative and collaborative approaches in agriculture.

Farm Science Review is a three-day, annual outdoor event hosted by Ohio State University featuring commercial exhibits, educational programs, and field demonstrations showcasing the future of agriculture. The presentation was part of 15 different learning sessions at the OSU Extension Fruits & Vegetables exhibit at FSR. The OSU Extension Fruit & Vegetable team posts educational resources and updates at https://u.osu.edu/vegnetnews/

People Make Their Cooperatives Go and Grow: Reflections on a Timeless Idea

Read the foreword by Carolyn Eselgroth

By Hannah Scott and Bradford Sherman
CFAES Center for Cooperatives

“Cooperatives are people in action…”

The idea that it is people who make their cooperative go and grow is a timeless one. It rings as true today as it did 50 years ago when respected Ohio State University Extension Economist Dr. Charles H. Ingraham said so in a speech to the American Institute of Cooperation’s Graduate and Collegiate Seminar.

“Cooperatives are unique – they are people working together to obtain those goals they could not achieve individually,” Dr. Ingraham said. “For a cooperative to ‘go and grow’ members must: need it, want it, understand it, use it, finance it, and work at it.”

Continue reading People Make Their Cooperatives Go and Grow: Reflections on a Timeless Idea →

Exploring the Ways Cooperatives Support Sustainable Development at the 2023 Appalachia Studies Conference

The 46th Annual Appalachian Studies Conference, hosted on the Athens, Ohio, campus of Ohio University in the heart of the Buckeye state’s Appalachian region, celebrated the region’s resilience. From scholarly presentations to practitioner panels, arts performances, poster presentations, and more, the conference explored issues like diversity, equity, and inclusion, environmental challenges and reclamation, combating food deserts, honoring and sharing the region’s history, traditions, and culture, and much more via the theme “AppalachiaFest: From Surviving the Thriving.”

Picture of "AppalachiaFest: From Surviving to Thriving" button on green background with black font "Visit Athens County, Ohio."

The theme of the 2023 Appalachian Studies Conference was “AppalachiaFest: From Surviving the Thriving.”

Hannah Scott, CFAES Center for Cooperatives Program Director, joined a panel with colleagues from Pennsylvania and Kentucky around the theme, “Cooperatives and Sustainable Development in Appalachia.”

Dr. J. Todd Nesbitt, Professor of Geography at Lock Haven University of Pennsylvania studies economic geography, including the history of economic development in Appalachia. Defining sustainable development simply as “growth that must be accomplished with respect for nature and humankind,” Dr. Nesbitt posited that “most cooperative enterprises achieve sustainable development by default,” through their commitment to globally recognized principles including democratic member control and concern for community, as well as values of self-help, democracy, and equity.

In 2020, Hannah Scott explored how sustainability is a part of being a cooperative in this article.

From farmers marketing their products to consumers accessing new or affordable goods and services to workers democratically owning their workplace, Hannah Scott shared how the cooperative model is being applied across Appalachia and how the CFAES Center for Cooperatives’ Appalachia Cooperates Initiative (ACI) is working to support a cooperative ecosystem in the region. ACI is a peer learning network. The main idea is to connect cooperative, community, business, and economic developers and advocates in Central Appalachia. By helping build these connections and providing learning opportunities, the CFAES Center for Cooperatives’ goals are to build awareness and understanding of the co-op model, equip practitioners with knowledge and skills, and facilitate a connected network of co-op and community developers. ACI was born out of a collaborative dialogue between partners in Ohio, West Virginia, and Pennsylvania.

The Center regularly hosts peer networking calls and learning sessions as part of the ACI. Find learning session recordings and sign-up to receive emails about the Appalachia Cooperates Initiative at: go.osu.edu/appalachiacooperates.

A slide sharing the goals of the Appalachia Cooperates Initiative: Develop practitioners’ awareness and understanding of the cooperative model and of cooperative development resources to better recognize and act on cooperative opportunities in their communities Foster relationships among practitioners that will facilitate joint cooperative development activities in Central Appalachia and allow practitioners to better utilize existing resources Raise awareness of the cooperative business model as an opportunity for economic development and justice in the region.

The goals of the Center’s Appalachia Cooperates Initiative include developing practitioners’ awareness, fostering relationships, and raising awareness about cooperatives as an economic development opportunity.

Myrisa Christy, Project & Development Specialist with the Kentucky Center for Agriculture and Rural Development (KCARD) shared how KCARD’s team, along with partners like Kentucky Farm Bureau and others, were part of an effort to activate networks of cooperative farm supply stores to support post-tornado recovery in 2022. With financial support from community partners, cooperatively owned farm supply stores were able to pivot to help community members procure needed supplies like fencing and small equipment to recover from devastating tornadoes in the state. Christy also shared multiple examples of cooperative or cooperative-like efforts to respond to community needs in Appalachia, highlighting that cooperatives are focused on serving members’ needs in a way that builds equity and provides members with control over the enterprise, but recognizing that there are various barriers to cooperative development in the Appalachian region.

For more information about the Appalachia Studies Association (ASA), visit: https://www.appalachianstudies.org/.

3rd Biennial Ohio Co-op Law Conference a Success

During the month of January, attorneys, co-op developers and co-op minded individuals gathered in Columbus for the 3rd Biennial Ohio Co-op Law Conference. This two day event held a wide variety of co-op law related sessions with topics ranging from employment law and worker co-ops to experts speaking on housing cooperatives with nearly 40 in attendance.

Keynote speaker, Doug O’Brien, President and CEO of NCBA CLUSA, spoke to attendees on ‘Cooperatives for the Modern Era’. Doug touched on the current role that cooperatives have in todays society and how cooperatives could be more relevant in the future with the economy. All which addressing how getting involved can help bring more awareness to cooperatives, whether it be at a state, local or federal level working on policy or working one on one with cooperative groups to bring awareness and education.

On day two, Nathan Schneider, Professor of Media, Communication and Information at University of Colorado Boulder spoke on the future of cooperatives and the 21st century. Nathan discussed how individuals need to be an advocate for cooperatives and to be aware of the gaps that we see in society.

Professor Ariana Levinson, University of Louisville,  spoke on the topic of worker co-ops and employment law discussing the legal structure that can distinguish the worker owners from the employees and breaking down some of the legal structure that is in place for classification. While panelists’ spoke on how the legal community has helped navigate and support the development of cooperatives around the area.

Those in attendance were able to engage with one another throughout the event networking and bringing relative issues to the forefront to be discussed. Coming from across the country, representatives from Texas, Connecticut, Wisconsin and Tennessee gathered together to learn more on defining the cooperative legal structure and how to guide cooperatives with resources.

With plans to meet again in 2025, organizers are already meeting to create another engaging conference. Stay tuned and hope to see you at the next conference!

3rd Biennial Cooperative Law Conference

Have you heard about the 3rd Biennial Cooperative Law Conference? With the last conference being held in 2020 in virtual format, we are happy to come back together and hold this event as an in-person conference packed with great speakers and informative sessions. This two day event will be held on January 24-25, 2023 at the Nationwide & Ohio Farm Bureau 4-H Center located on The Ohio State University campus in Columbus, Ohio. The conference focus being “Cooperative for the Modern Era”, participants will hear from leading experts in the cooperative field by attending workshops, panel discussions and keynote sessions discussing the tools that cooperatives need to help in the growth of a resilient, and just of a local economy. Networking time is scheduled throughout the day for individuals to connect with others to create and foster cooperative relationships.

For more information and details and how to register for this event, click here.

Who should attend?

Whether you are based in the legal sector, cooperative sector, or interested in the cooperative business model, this conference will offer informative education for all. Encouraging not only those within the state of Ohio, but those in the region to participate! This experience will show how professionals can spark the movement to empower community based initiatives to be the power to change through cooperatives and social enterprise while building relationships through our network.

Keynote Speaker

Keynote speaker Nathan Schneider will be featured on day two, presenting on the topic “21 century cooperatives: multistakeholder, platform, and DAO cooperatives – what’s new? (future of coops)”. Nathan is an associate professor with the University of Colorado Boulder with his studies in religion, technology and democracy has recently focused on democracy ownership and technology. In 2020, Nathan published, “Exit to Community: A Community Primer“, which focuses on how companies can readjust their business model to offer ownership to those within the company to create a community of stakeholders.

Nathan Schneider

This conference is being organized by attorney Jacqueline Radebaugh and several cooperators. Thank you to the following sponsors and all those involved for making this event happen!

 

 

Hope to see you all in Columbus!