In January the Mid-America Restaurant Expo dominated downtown Columbus. The annual restaurant and foodservice industry trade show featured the latest food trends and topics creating new marketing opportunities for farmers. I sampled more than my fair share to discover the following five trends for farmers in 2019.
1 Greenhouse trend: Indoor herb gardens
Indoor herb gardens give consumers the satisfaction of growing something they can use in the kitchen. Herb gardens appeal to consumers because they are easy to grow with little space, time and effort. PanAmerican Seed suggests consumers are willing to invest in potted herbs plants that offer earlier and prolonged harvests. ¹ Greenhouse growers can increase sales by offering multiple herb plants in culinary collections. Popular herb collections include a pizza garden of chives, oregano and parsley, and a tea garden of chamomile and mints.
2 Value-added product trend: Fermented foods
Health conscious consumers seek fermented food to improve gut health. An article in the New York Times notes several grocery store chains are packing shelves with pickles, sauerkraut, kimchi and other canned ferments. ² Fermented vegetables and fruits are an opportunity for farmers to create value-added products that complement their produce operations. Value-added products can also provide an outlet for imperfect produce and help farmers reduce food waste.
3 Meat trend: Oxtail and organs
Cuts consumers used to consider undesirable are trending in 2019. Pintrest searches for oxtail recipes have increased by 209 percent. ³ Organ meats: heart, liver and kidney are popular with paleo and carnivore dieters. Ground meat blends including organ meats provide the health benefits without the strong flavor. Farmers can work with meat processors to create ground meat blends or packaged organ meats for direct to consumer sales.
4 Bread trend: Sourdough, designer doughnuts and specialty grains
The spotlight on fermented foods has spiked consumer demand for sourdough bread. Designer donuts are the new cupcakes. Breads baked with alternative flours such as rice, spelt and einkorn, are gaining ground according to a Facebook trends report. ⁴ Farmers can partner artisan bakeries to offer specialty breads at the farm stand or as an add-on to Community Supported Agriculture (CSA) subscriptions.
5 Farm to table trend: Buyer-seller partnerships
Chefs and retail buyers are sourcing local and regional food to meet customer demand. Buyers need a consistent supply of high-quality food and food products. Nation’s Restaurant News suggests buyers partner with farmers to plan production and delivery. Buyers benefit from priority access to the supply they need, while farmers gain a dependable market for their products. ⁵
- Josephson, C. “Looking Forward to 2019.” Jan 2019. PanAmerican Seed. Retrieved from https://www.panamseed.com/Blog/2019/01/02/looking-forward-to-2019.html
- Severson, K., “A Peek at Your New Plate: How You’ll Be Eating in 2019.” Dec 2018. New York Times. Retrieved from https://www.nytimes.com/2018/12/21/dining/food-trends-predictions-2019.html
- Wahlgren, E., “100 Pintrest Trends for 2019.” Dec 2018. Retrieved from https://business.pinterest.com/en/blog/100-pinterest-trends-for-2019?utm_medium=2023&utm_source=31&utm_campaign=5fbf16#Food
- “The 2019 Topics & Trends Report.” Dec 2018. Facebook IQ. Retrieved from https://scontent.fdet1-2.fna.fbcdn.net/v/t39.8562-6/48606515_2199769090237778_5979666736092282880_n.pdf?_nc_cat=111&_nc_ht=scontent.fdet1-2.fna&oh=99550e34ded1d6d28d998b2a27e706b4&oe=5CD9B039
- Luna, N., “15 Trends to Expect in 2019.” Dec 2018. Nation’s Restaurant News. Retrieved from https://www.nrn.com/place-table/15-trends-expect-2019/gallery?slide=6
*Article originally published in Farm and Dairy Newspaper