Cooperative Governance; Where do you stand?

Over the past 6 months there has been a common theme to questions, and it boils down to one word, participation. How can we get people involved, how can we get people to engage, how do we get others to join? This isn’t only in the cooperative world but in all organizations; personal and professional.
Participation is defined as “to take part in” or “to have a part or share in something”. For cooperatives, participation is a large part of being a member. Either an expectation of using the services of the cooperative, utilizing the resources that accompany the cooperative or reaching a certain quota or goods sold to the cooperatives. All these are dependent on the cooperative by the structure of their bylaws and policies.

Graphic of light colored light bulb and hands connecting colored puzzle pieces
Cooperatives are as unique as people, one cooperative is not the same as another, or the saying of “If you’ve seen one co-op, you’ve seen one co-op.” This holds true for cooperative board of directors. Participating in a cooperative as an individual is difference as representing your cooperative as a director. Directors are elected by the members of the cooperative to represent them, to uphold the cooperative mission and values set forth and to keep the cooperative members informed.

Cooperative board directors have several duties and responsibilities that members have entrusted them with such as the welfare of the co-op, hiring and evaluation the management of the cooperative, setting goals for the cooperative and overseeing the financial health of the cooperative. They aren’t the individual that is in the daily operation role of the cooperative. That responsibility goes to the general manager of the cooperative, the person the board of directors entrusted to run the daily operations. While cooperative board of directors can look similar to those from 20 or 30 years ago, today’s boards need to have a more active role in the cooperative to ensure the longevity of the cooperative is successful and effective.

As stated on the University of Wisconsin, Center for Cooperatives website, the Center released their findings from the Cooperative Governance Research Initiative (CGRI) that was conducted in 2021. As stated in the CGRI report, “Democratic member control is cooperatives’ superpower and Achilles heel. Decades of research has found that strong governance is essential for cooperatives to thrive. Yet cooperatives have lacked the robust data that is needed to benchmark, reflect upon, and improve their governance practices.” The reason for the research was to help understand and improve cooperative governance so cooperative members, directors, developers and interested parties had knowledge to compare to. Those that participate in the survey were from all across the cooperative sector. The Centers website states that the “results of the survey show that one-third of board members tenure of serving on the board is 10 years or more, whereas 36% have 3-9 years’ experience and 34% have less than 3 years. While two-thirds of board members are serving less than 9 years, efficient and effective boards need to always have a plan for succession and ways to recruit new board members.”

Multiple blue gears with various business related graphics inside, such as a light bulb, people, and target.
Part of being a board director is to recognize the need for board trainings, and educational development for not only members but the directors themselves. USDA released in 2002, the ‘Circle of Responsibilities for Co-op Boards‘ and are as follows; 1. Represent members 2. Establish cooperative policies 3. Hire and supervise management 4. Oversee acquisition and preservation of cooperative assets 5. Preserve the cooperative character of the organization 6. Assess the cooperative’s performance 7. Inform members.

As a cooperative director, how do you stack up against the circles of responsibility? As a cooperative member, how can you get involved or engaged? Educational trainings are offered by various organizations and in multiple formats that make is more accessible to attend while maintaining a busy professional or personal workload.

Could Cooperation Help Your Small Business Market Better?

Product, price, place, and promotion. One of the keys to success for a small business is mastering marketing. Whether entrepreneurs are advertising their business, using promotional strategies to reach their target customers, or working to place their products into a new market channel, marketing encompasses many aspects of business. Are cooperative approaches to marketing opportunities a fit for your small business to save time and resources?

Does your business use supplies that many other businesses also use?

Purchasing supplies as a group, via a purchasing cooperative, for example, may help businesses lower per unit costs for supplies, improve market information across the supply chain, consolidate transactions to reduce administrative burdens, reduce inventories, coordinate shipping, or even control quality attributes.[1] For example, restaurants may use a purchasing cooperative to purchase food, packaging, equipment, and other commonly needed supplies together in bulk. The Wendy’s Quality Supply Chain Co-op works with suppliers to provide member restaurants with products and services, pooling billions of dollars in buying power.

For a more detailed look at the purchasing cooperative model, see the publication “A Guide for the Development of Purchasing Cooperatives,” by the U.S. Department of Agriculture.

Golden french fries in white paper container. White toilet tissue rolls in a wire shopping cart. Yellow paper shopping bags with polka dots and stars.

Could your business advertise with businesses in the same industry or geography?

Marketing cooperatives and similar approaches may offer opportunities for small businesses to reach new market channels or audiences while reducing costs and administrative burden for individual businesses.

In Ohio, businesses in the tourism industry like convention and visitors bureaus, lodging, restaurants, attractions, festivals, and others, may be able to utilize TourismOhio’s “Ohio, The Heart of It All Co-op Advertising Program,” which provides members opportunities to purchase advertising like paid social, digital, and paid search, as well as opportunities for marketing contact creation offerings like photography, videography, storytelling, and influencer engagements, among other potential benefits.

Illustrated image of computer screen with various graphics, including play symbol, money symbol, text bubble, light bulb, and megaphone.

Does your business have the ability or opportunity to share physical space with other businesses?

In some instances, cooperative approaches to helping businesses access the physical space they need to operate or market their business might offer benefits. For example, shared-use space like business incubators or artist cooperatives might help create affordable opportunities for start-up businesses, help businesses attract new customers in spaces where customers who enter the space to shop at one business may also be encouraged to shop at others, and reduce administrative burdens by sharing maintenance and upkeep for the space and outdoor areas.

Learn more about artist cooperatives in this “Toolkits for the Arts: Toolkit 2: Form an Artist Cooperative” from the Tamarack Foundation for the Arts in West Virginia.

Open sign on inside of glass window.

Some Considerations for Working Cooperatively

Small businesses exploring how a collaborative approach might help them better market their products and businesses will need to consider various key questions. The questions below are a starting point but are by no means exhaustive. Entrepreneurs who are interested in exploring a cooperative approach further can reach out to the College of Food, Agricultural, and Environmental Sciences Center for Cooperatives at Ohio State.

  • Who will be engaged? What is their role?
  • How will the group make decisions?
  • How will the group be formally organized?
  • How can the group manage risk?
  • Will working together provide the intended benefit

Graphic of light colored light bulb and hands connecting colored puzzle pieces

Contact Us!

For more information about the CFAES Center for Cooperatives at The Ohio State University visit go.osu.edu/cooperatives. Contact the CFAES Center for Cooperatives at osucooperatives@osu.edu or 614-247-9705.

For assistance with registration or additional questions about events, please contact Samantha Black at black.1156@osu.edu or 614-247-9774.

CFAES provides research and related educational programs to clientele on a nondiscriminatory basis. For more information, visit cfaesdiversity.osu.edu. For an accessible format of this publication, visit cfaes.osu.edu/accessibility.

[1] Reynolds, B. & Wadsworth, J. (2009). “A Guide for the Development of Purchasing Cooperatives,” U.S. Department of Agriculture Rural Development, Cooperative Information Report 64.

Exploring the Ways Cooperatives Support Sustainable Development at the 2023 Appalachia Studies Conference

The 46th Annual Appalachian Studies Conference, hosted on the Athens, Ohio, campus of Ohio University in the heart of the Buckeye state’s Appalachian region, celebrated the region’s resilience. From scholarly presentations to practitioner panels, arts performances, poster presentations, and more, the conference explored issues like diversity, equity, and inclusion, environmental challenges and reclamation, combating food deserts, honoring and sharing the region’s history, traditions, and culture, and much more via the theme “AppalachiaFest: From Surviving the Thriving.”

Picture of "AppalachiaFest: From Surviving to Thriving" button on green background with black font "Visit Athens County, Ohio."

The theme of the 2023 Appalachian Studies Conference was “AppalachiaFest: From Surviving the Thriving.”

Hannah Scott, CFAES Center for Cooperatives Program Director, joined a panel with colleagues from Pennsylvania and Kentucky around the theme, “Cooperatives and Sustainable Development in Appalachia.”

Dr. J. Todd Nesbitt, Professor of Geography at Lock Haven University of Pennsylvania studies economic geography, including the history of economic development in Appalachia. Defining sustainable development simply as “growth that must be accomplished with respect for nature and humankind,” Dr. Nesbitt posited that “most cooperative enterprises achieve sustainable development by default,” through their commitment to globally recognized principles including democratic member control and concern for community, as well as values of self-help, democracy, and equity.

In 2020, Hannah Scott explored how sustainability is a part of being a cooperative in this article.

From farmers marketing their products to consumers accessing new or affordable goods and services to workers democratically owning their workplace, Hannah Scott shared how the cooperative model is being applied across Appalachia and how the CFAES Center for Cooperatives’ Appalachia Cooperates Initiative (ACI) is working to support a cooperative ecosystem in the region. ACI is a peer learning network. The main idea is to connect cooperative, community, business, and economic developers and advocates in Central Appalachia. By helping build these connections and providing learning opportunities, the CFAES Center for Cooperatives’ goals are to build awareness and understanding of the co-op model, equip practitioners with knowledge and skills, and facilitate a connected network of co-op and community developers. ACI was born out of a collaborative dialogue between partners in Ohio, West Virginia, and Pennsylvania.

The Center regularly hosts peer networking calls and learning sessions as part of the ACI. Find learning session recordings and sign-up to receive emails about the Appalachia Cooperates Initiative at: go.osu.edu/appalachiacooperates.

A slide sharing the goals of the Appalachia Cooperates Initiative: Develop practitioners’ awareness and understanding of the cooperative model and of cooperative development resources to better recognize and act on cooperative opportunities in their communities 
Foster relationships among practitioners that will facilitate joint cooperative development activities in Central Appalachia and allow practitioners to better utilize existing resources 
Raise awareness of the cooperative business model as an opportunity for economic development and justice in the region.

The goals of the Center’s Appalachia Cooperates Initiative include developing practitioners’ awareness, fostering relationships, and raising awareness about cooperatives as an economic development opportunity.

Myrisa Christy, Project & Development Specialist with the Kentucky Center for Agriculture and Rural Development (KCARD) shared how KCARD’s team, along with partners like Kentucky Farm Bureau and others, were part of an effort to activate networks of cooperative farm supply stores to support post-tornado recovery in 2022. With financial support from community partners, cooperatively owned farm supply stores were able to pivot to help community members procure needed supplies like fencing and small equipment to recover from devastating tornadoes in the state. Christy also shared multiple examples of cooperative or cooperative-like efforts to respond to community needs in Appalachia, highlighting that cooperatives are focused on serving members’ needs in a way that builds equity and provides members with control over the enterprise, but recognizing that there are various barriers to cooperative development in the Appalachian region.

For more information about the Appalachia Studies Association (ASA), visit: https://www.appalachianstudies.org/.

3rd Biennial Ohio Co-op Law Conference a Success

During the month of January, attorneys, co-op developers and co-op minded individuals gathered in Columbus for the 3rd Biennial Ohio Co-op Law Conference. This two day event held a wide variety of co-op law related sessions with topics ranging from employment law and worker co-ops to experts speaking on housing cooperatives with nearly 40 in attendance.

Keynote speaker, Doug O’Brien, President and CEO of NCBA CLUSA, spoke to attendees on ‘Cooperatives for the Modern Era’. Doug touched on the current role that cooperatives have in todays society and how cooperatives could be more relevant in the future with the economy. All which addressing how getting involved can help bring more awareness to cooperatives, whether it be at a state, local or federal level working on policy or working one on one with cooperative groups to bring awareness and education.

On day two, Nathan Schneider, Professor of Media, Communication and Information at University of Colorado Boulder spoke on the future of cooperatives and the 21st century. Nathan discussed how individuals need to be an advocate for cooperatives and to be aware of the gaps that we see in society.

Professor Ariana Levinson, University of Louisville,  spoke on the topic of worker co-ops and employment law discussing the legal structure that can distinguish the worker owners from the employees and breaking down some of the legal structure that is in place for classification. While panelists’ spoke on how the legal community has helped navigate and support the development of cooperatives around the area.

Those in attendance were able to engage with one another throughout the event networking and bringing relative issues to the forefront to be discussed. Coming from across the country, representatives from Texas, Connecticut, Wisconsin and Tennessee gathered together to learn more on defining the cooperative legal structure and how to guide cooperatives with resources.

With plans to meet again in 2025, organizers are already meeting to create another engaging conference. Stay tuned and hope to see you at the next conference!

3rd Biennial Cooperative Law Conference

Have you heard about the 3rd Biennial Cooperative Law Conference? With the last conference being held in 2020 in virtual format, we are happy to come back together and hold this event as an in-person conference packed with great speakers and informative sessions. This two day event will be held on January 24-25, 2023 at the Nationwide & Ohio Farm Bureau 4-H Center located on The Ohio State University campus in Columbus, Ohio. The conference focus being “Cooperative for the Modern Era”, participants will hear from leading experts in the cooperative field by attending workshops, panel discussions and keynote sessions discussing the tools that cooperatives need to help in the growth of a resilient, and just of a local economy. Networking time is scheduled throughout the day for individuals to connect with others to create and foster cooperative relationships.

For more information and details and how to register for this event, click here.

Who should attend?

Whether you are based in the legal sector, cooperative sector, or interested in the cooperative business model, this conference will offer informative education for all. Encouraging not only those within the state of Ohio, but those in the region to participate! This experience will show how professionals can spark the movement to empower community based initiatives to be the power to change through cooperatives and social enterprise while building relationships through our network.

Keynote Speaker

Keynote speaker Nathan Schneider will be featured on day two, presenting on the topic “21 century cooperatives: multistakeholder, platform, and DAO cooperatives – what’s new? (future of coops)”. Nathan is an associate professor with the University of Colorado Boulder with his studies in religion, technology and democracy has recently focused on democracy ownership and technology. In 2020, Nathan published, “Exit to Community: A Community Primer“, which focuses on how companies can readjust their business model to offer ownership to those within the company to create a community of stakeholders.

Nathan Schneider

This conference is being organized by attorney Jacqueline Radebaugh and several cooperators. Thank you to the following sponsors and all those involved for making this event happen!

 

 

Hope to see you all in Columbus!

Appalachia Cooperates Tours the Region’s Cooperative Economy

On January 27, the Appalachia Cooperates Initiative (ACI) hosted the “Exploring Appalachia’s Cooperative Economy” webinar. Our center manager, Hannah Scott, and cooperative program specialist Ryan Kline prepared a presentation on the region’s cooperative efforts. Together they explored the co-op model’s foundations, cooperatives as economic development agents, and collaborative efforts in Appalachia today during the webinar. According to the program organizers, the virtual event was a success, with the webinar having almost 100 attendees. That number does not include additional people who registered but could not attend and requested the recorded webinar.

Central Appalachia fosters a network of cooperatives as diverse as the people who call the region home. ACI is a learning network connecting cooperative, community, business, and economic developers and advocates in Central Appalachia interested in expanding cooperative efforts in the region. The CFAES Center for Cooperatives works with cooperators across the region to coordinate speakers and promote regional cooperative development.

Though you may not have been able to participate in the webinar, it is not too late! Because of increased interest, we have recorded the entire webinar for anyone interested in exploring cooperatives throughout Central Appalachia. You can contact the staff for a recording of the whole webinar!

For more information, or to learn more about what our Center offers, email us or check out our website.

Sustainability through Cooperation

While the concept of sustainability can mean different things to different audiences, the cooperative business model builds sustainable practices into the fabric of businesses from agriculture to food cooperatives to credit providers. The Sustainable Agriculture Research and Education (SARE) organization include concepts of productivity, environmental stewardship, profitability, and quality of life in the way they think about sustainability. The examples shared here from cooperatives across industries, geographies, and growth stages demonstrate how sustainability is a part of being a co-op.

Environmental Stewardship

In early 2020, Ocean Spray, a farmer-owned cooperative of cranberry growers across the United States, Canada, and Chile, announced that 100% of the cranberries it used in products from juices to snacks to fresh fruit were sustainably grown, according to the Sustainable Agriculture Initiative Platform’s (SAI Platform) Farm Sustainability Assessment. The SAI Platform defines sustainable agriculture as the “efficient production of safe, high- quality agricultural products in a way that protects and improves the natural environment, the social and economic conditions of farmers and their communities, and safeguards the health and welfare of all farmed species.”

Practices like water efficiency technologies, nutrient management practices, and more help ensure that cranberry production enhances the quality of natural resources. Ocean Spray shared that, on average, every acre of cranberry bog conserves 5.5 acres of natural lands for native plants and wildlife.

Concern for Community

Social aspects of sustainability focus on promoting resilience and well-being for individuals and communities. The National Council of Farm Cooperatives (NCFC) adopted an approach to sustainability that includes community well-being, including “conducting our businesses responsibly, maintaining safe, healthy and respectful workplaces for our employees, and fostering vibrant rural communities.” Co-op regulars will recognize in these concepts one of the principles of the cooperative model – concern for community. The concept of community engagement is an internationally recognized and celebrated principle of the cooperative model. Not only are co-ops rooted in community through their member-owned structure, but they also support their communities in ways that are as diverse as the co-op community across the U.S. For example, in Ohio, three cooperatives founded Fueling the Cure, an effort to promote cancer research and prevention. By donating $1 for every delivery stop of bulk propane purchased through their cooperatives, the group has now donated over $1.5 million to help find a cure for cancer.

Economic Viability

For an enterprise to be sustainable, it must be economically viable over the long term. Cooperatives are no exception. But cooperatives also have characteristics that ensure that their economic viability spreads beyond the co-op itself to its member-owners. One of the hallmarks of the cooperative business model is that member-owners share in the benefits of the business, including the profits or surplus. Cooperatives share profits based on member-owners’ use of the business rather than their investment in the enterprise. This is known as patronage. Patronage refunds that are returned to member-owners can be reinvested in their farms, businesses, or homes. For example, in early 2020, Farm Credit Mid-America, a lender in the Farm Credit system serving Ohio, Kentucky, Indiana, and Tennessee, announced that it would return $186 million in patronage to customer-members. In 2019, the co-op returned $146 million to customer members.

Watch “Cooperating for Sustainable Development”

In November 2020, the CFAES Center for Cooperatives teamed up with the OSU School of Environment and Natural Resources Environmental Professionals Network and the OSU Sustainability Institute to host “Cooperating for Sustainable Development.” The webinar was a conversation with Dr. Kip Curtis and founding members of the Richland Gro-Op cooperative (RGO), Matthew Stanfield, and Walt Bonham. RGO is a marketing co-op supporting new growers in Richland County, Ohio, in their goals to grow new farmers and build a more sustainable and just food system in their community. The CFAES Center for Cooperatives team has supported the development of RGO since 2018. You can view the video of the conversation below with introductory comments from special guests Dr. Ryan Schmiesing, Vice Provost for Outreach and Engagement at The Ohio State University, Dr. Cathann Kress, Vice President for Agricultural Administration and Dean of The Ohio State University College of Food, Agricultural, and Environmental Sciences, and Doug O’Brien, President, and CEO of the National Cooperative Business Association CLUSA International.

Cooperatives interested in developing a comprehensive sustainability program, or refreshing an existing program, can use the National Council of Farmer Cooperatives’ Field Guild for Farmer Cooperative Sustainability Programs for guidance.

Forming a More Inclusive Cooperative History

Coop Month Theme this year is Cooperative Commit: Diversity, Equity, and Inclusion https://www.coopmonth.coop/

October is National Co-op Month, a celebration of cooperatives that started in 1964. The month is a time for allied organizations and co-ops to promote cooperative values and advantages. This year’s theme is “Co-ops Commit: Diversity, Equity, and Inclusion,” which supports an important conversation about change and action in the cooperative community.

One step toward making diversity and racial equity not just an intention, but a reality, is forming an inclusive cooperative history. Including African American, Latinx, and Appalachian co-ops in U.S. cooperative history highlights the long tradition of cooperation among Black, Indigenous, and People of Color (BIPOC)and socioeconomically disadvantaged communities and creates an accurate understanding of the movement.

Highlighting the importance of including these histories, I selected three case studies from Appalachia, African American, and Latinx cooperatives, each of which show just the fraction of the communities’ cooperative impact.

Appalachian Cooperative Networks Before Rural Electrification

The growth of rural electric cooperatives in the 1930s and 40s brought electricity and technological advancements, such as water pumps and agricultural machines, to much of rural America. Though these coops created an electrical transformation, cooperation was familiar to many rural areas, including Appalachia. From community care to unions, Appalachians had utilized community networks to cooperate for generations.

Before the rural electrification efforts, community members and farmers in the South and Appalachia, according to the Southern Oral History Program, kept telephone networks up and running for rural areas, which was only possible through cooperation. Dema Lyall, a native Appalachian from North Carolina, born in 1918, said, “I don’t remember when we just didn’t have a telephone.” Farmers and residents worked together to provide telephones to local communities, typically working in networks of 8-10 families. In some cases, telephone lines were widely available to areas that would not see any electrification efforts until the early 1940s. The community networks that supported these local telephone lines may have supported cooperatives’ growth over corporations during the Rural Electric Administration’s campaign the 30s and 40s. The cooperative networks established before rural electric coops highlight a much longer history of cooperation in the Appalachia.

 

The Freedom Quilting Bee, Alabama 1960s

By 1967, generations of Black men and women struggled under the sharecropping economic system, where white plantation owners often bonded people to the land through debt and labor. With the Civil Rights Movement, a group of Black craftswomen in Alabama sought to leave sharecropping and generate independent income with an increasingly popular commodity: quilts.

Started by a group of Black women near Selma, Alabama, the Freedom Quilting Bee collectively quilted cloth scraps into usable blankets. They hoped to generate individual income for their sharecropper spouses, families, and themselves. However, as Dr. Jessica Gordon Nembhard found, these women not only supported their families, but also promoted community economic stability. The Freedom Quilting Bee bought 23 acres of land, provided housing for evicted farmers, formed childcare cooperatives, and supported community solidarity, fostering growing support from within the cooperative and the community.

The Freedom Quilting Bee Coop highlights how Black women regained economic control through cooperation. When the traditional socioeconomic parameters oppressed these craftswomen, they mobilized collective power for themselves and the community. By including the quilting bee cooperative in the American cooperative movement’s history, the real economic advantage and community stability that cooperation offers to members becomes clearer.

Exploring Latinx Cooperatives

In a recent study, the University of Wisconsin Center for Cooperatives explored the growing cooperative movement in Latinx communities. In Latinx Co-op Power in the U.S.Dr. Jessica Gordon Nembhard and Esther West reveal a rich and expansive network of 180 Latinx cooperatives. Though Latinx cooperative history has not been studied in the American movement, Latin American communities across North America have a strong tradition of cooperation.

In their sample survey, Nembhard and West uncovered that most Latinx coops are urban and suburban, with nearly 89% located in urban areas. From credit unions to agriculture and food co-ops, there were Latinx cooperatives in every sector. The results also revealed that most coops were younger businesses, with only two Latinx co-ops formed before 2000. Between 2004 and 2020, Latinx cooperative numbers skyrocketed, with 14 developing within the last five years. Though the 180 cooperatives surveyed does not depict the entire Latinx co-op community, the study makes important strides in Latinx co-op development and efforts to integrate them into the national cooperative movement history.

 

The diversity of cooperatives in the United States has expanded tenfold with recent studies; however, these cooperators are often overlooked in history. Though many are familiar with the Rochdale pioneers, perhaps a more inclusive history of American cooperation should begin with indigenous networks of cooperation, such as John Curl’s For All The People. With the addition of BIPOC and underserved communities, the history of the U.S. cooperative movement becomes both more inclusive and accurate.

Beef Co-op’s Marketing Efforts Offer Insights for Local Food Entrepreneurs

For every business, getting marketing right is key. For food entrepreneurs selling directly to consumers at farmer’s markets, farm stands, online, in grocery stores, and via subscriptions, telling their story through marketing is vital to reaching their target customer demographic to enhance sales. But how do food entrepreneurs — especially those selling locally produced products through local supply chains –know which marketing channels to use?

The farmer-owners of Buckeye Valley Beef Cooperative, a young co-op marketing locally raised beef in southwest Ohio, set out to answer that question. They wanted to know how they could maximize their marketing efforts to generate new customers and sales for their farmer-owners. In 2019, the co-op proposed and was awarded a project to the 2019 Sustainable Agriculture Research & Education (SARE) Farmer/Rancher grant program. Their project would help the co-op develop, implement, and then measure the effectiveness of four new advertising channels: Google ads, billboards, radio advertisements, and Facebook ads. The co-op placed their ads, some of which were created in consultation with marketing professionals at the companies they purchased advertising through, and then tracked whether their efforts translated into new customer orders. What they learned can offer insights to other local food producers, particularly those selling meat.

Readers can learn more about the project, the co-op’s experiences, and the results in a presentation by a founding member of the co-op available above as a part of The Ohio State University College of Food, Agricultural, and Environmental Sciences online Farm Science Review.

What Did the Co-op Learn?

  • Facebook ads and radio ads on the local public radio channel were the most effective new advertising channels the co-op tested. Facebooks ads resulted in an astounding 10900% return on the dollars invested in the channel. Also, co-op members were surprised to learn that radio ads resulted in an 85% return on their investment.
  • Some new advertising channels took a lot of time and energy to learn. The co-op relies on volunteer labor and they took a team approach to implementing the new advertising methods. Even so, learning the ins-and-outs of utilizing certain channels took a significant time investment.
  • Word of mouth is still the most effective marketing strategy for the co-op. Sales from customers who reported learning about the cooperative by word of mouth dwarfed sales generated from customers who reported finding out about the co-op through one of the new advertising channels. This reinforces the idea that food entrepreneurs should ensure they are paying close attention to customer experiences and creating ways for their customers to share their excitement about their products.

About Buckeye Valley Beef Cooperative

Buckeye Valley Beef Cooperative was formed in 2016 by southwest Ohio farmers who wanted to expand their markets for locally raised beef and to increase their farmer incomes. The co-op markets beef to retailers and directly to consumers. You can learn more about the cooperative via the video, Buckeye Valley Beef Cooperative: Our Story  The co-op’s farmer members were supported by the CFAES Center for Cooperatives in their start-up and the development of their SARE proposal.

2nd Bi-Annual Cooperative Law Conference Will Offer Professionals Opportunity to Learn About the Co-op Economy

Conference registration table.

The 2nd Bi-Annual Cooperative Law Conference convened by Advocates for Basic Legal Equity and co-sponsored by the CFAES Center for Cooperatives will be held online on June 5, 2020.

The CFAES Center for Cooperatives is pleased to be co-sponsoring the 2nd Bi-Annual Cooperative Law Conference in our region on June 5, 2020. The virtual conference will be organized around the theme, “The Legal Life of a Cooperative,” and will feature attorneys and developers sharing their expertise on worker co-op start-ups and transitions, cooperative financing, and regional cooperative development strategies. Attorneys, aspiring-attorneys, and others who are interested in learning more about cooperatives and collaborative enterprises will surely find value in the conference’s eight sessions featuring twelve speakers.

The CFAES Center for Cooperatives, along with the Sustainable Economies Law Center, Alliance of Ohio Legal Aids, and Legal Aid of Western Ohio, are sponsoring the event, which will focus on regional efforts in southwest Ohio, but will be applicable across geographies. Attorneys in Ohio will be able to receive up to five hours of CLE credit for the conference (application pending). Registration for the event is $60.

Co-sponsoring the event is another way the Center is helping to build the community of professionals who support cooperatives in our region. In 2019, the Center surveyed attorneys, accountants, and tax professionals who work with cooperative and collaborative enterprises, building a directory to help the cooperative community locate such expertise. Visit the Center’s Cooperative and Collaborative Enterprises Legal and Accounting Directory.