Food & Farm Marketing Program Hosted in Meigs County, Ohio

The CFAES Center for Cooperatives, OSU Direct Food and Agricultural Marketing program at OSU South Centers, and OSU South Centers Small Business Development Center recently collaborated to present Food and Farm Marketing Basics at the Meigs County Fairgrounds on October 29th.  The free workshop hosted 10 participants with interests in learning and gaining information on marketing their food and farm businesses.

Attendees were introduced to marketing skills and how to better connect with their customers.  Christie Welch, who leads the Direct Food and Agricultural Marketing Team for OSU Extension, provided detailed information about how customers make buying decisions.  The importance of market analysis and how to understand the customer mix and developing customer profiles provided participants key takeaways from this session.

Melanie Sherman, Business Counselor with the OSU South Centers Small Business Development Center, presented effectively representing your brand through your food and farm business.  Attendees worked through the stages of brand and logo development and the importance of brand identity, while deciding what type of emotional response you want your brand to produce.

The team will host this free event again on Wednesday, January 8, 2025 from 12:00 pm- 3:00 pm in Lancaster, Ohio at the Fairfield County Agriculture Center.

Learn more and register here for the January 8, 2025 program.

A stall of vibrant, fresh vegetables like tomatoes and cucumbers, at an outdoor farmers market.

AI Applications and Risks for Co-ops

Artificial intelligence (AI) is creating a buzz across sectors. Generative AI tools have the potential to enhance personal productivity, create new operational efficiencies, and more. However, the space can be complex and intimidating for non-experts.

On May 29, 2024, the College of Food, Agricultural, and Environmental Sciences (CFAES) Center for Cooperatives and Mid America Cooperative Council hosted special guest experts for an online roundtable about artificial intelligence for the cooperative community. Guests shared practical ways their businesses are implementing AI, how cooperatives can develop their capacity to engage with AI tools, and strategies to manage risks associated with AI adoption.

Watch the Recording and Access Experts’ Slides

"AI Applications and Risks for Co-ops featuring experts from Nationwide and GROWMARK" in white text on a blue background with a man and woman in business attire.

A recording of the program along with audio transcript are available via Zoom! Users will be asked to register to view the recording to help us track the reach and impact of the session. Feel free to share the recording link with your colleagues!

An image of a farmer standing next to a combine head with the GROWMARK and FS logos and white text "AI Applications and Risks for Co-ops, Leland Roling"

Slides from Leland Roling, Director, Information Systems Development with GROWMARK Inc.

Meet the Guest Experts

Leland Roling is Director, Information Systems Development with GROWMARK, Inc. Over the past 15 years, Leland has been instrumental in the development, implementation, and maintenance of numerous business-critical digital solutions at GROWMARK. Whether assuming the role as a developer, technical lead, product owner, or overseeing all of the above, he has consistently driven initiatives serving internal operations, wholesale product divisions, and member companies within the cooperative.

In his role as the Director of GROWMARK’s information systems development teams, Leland steers the strategic direction and vision of their development and data platforms. He ensures the delivery of state-of-the-art digital solutions and pioneering technologies, such as generative AI and machine learning, within the ever-changing agricultural landscape.

GROWMARK is an agricultural cooperative serving cooperatives, retailers, businesses, and customers in the U.S. and Canada.

Radha Narla is AVP & Chief Architect, Strategy, Data and Innovation with Nationwide. Radha Narla is currently the Chief Architect for Strategy, Data, and Innovation organization at Nationwide in Columbus, Ohio. She leads the architecture function supporting Technology Strategy, Customer Data, Enterprise Analytics, Enterprise Strategic Partnerships, Enterprise Innovation, and Emerging Technology R&D. Radha has been at the forefront of Generative AI enablement in Nationwide, establishing foundational architecture for this cutting-edge technology.

Radha holds a Masters degree in Computer Science from Franklin University, and Bachelors Degree in Electronics Engineering from India. She lives in New Albany, Ohio with her husband. She enjoys being outdoors, hiking, biking, and camping with family and friends.

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by both A.M. Best and Standard & Poor’s. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products, including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com. Follow Nationwide on Facebook and Twitter.

Spring Youth Cooperative Leadership Experience Day Held at South Centers

The spring session of the Youth Cooperative Leadership Experience Day was held at The Ohio State University South Centers on Friday, April 26th.  Junior and senior students studying agriculture from Eastern Local School District in Pike County and Eastern Local Schools in Brown County participated in the day-long program with hands-on learning sessions, a tour of South Centers research field plots, aquaponics system, and fish hatchery along with a Cooperative Career Fair where students were introduced to area cooperative business leaders.   

A group of students and adults in front of an Ohio State logo.

During the Cooperative Career Fair at YCLE 2024, students talked with cooperative business leaders from Dairy Farmers of America, Atomic Credit Union, Heritage Cooperative, Farm Credit Mid-America, and United Producers, Inc.

 To show students the kinds of science-based careers available in agriculture, Ohio State University faculty and staff led hands-on activities. Students learned about cross-pollination with OSU Assistant Professor and Director of Ornamental Plant Germplasm Center, Dr. Yu Ma, getting to try their hand at cross pollinating pea plants for desired outcomes and taking those plants back to school to observe their outcomes.

With Dr. Dan Remley, OSU Extension Specialist in Family Nutrition and Wellness, students learned about plant DNA and careers in biotechnology before working together to extract DNA from strawberries.

To illustrate the importance of soil health in agriculture, and career opportunities in agronomy and related fields, students learned about soil testing with South Centers’ Soil, Water and Bioenergy team members, Dr. Arif Rahman, and research assistant, Leo Guan. Students worked in pairs to conduct a soil test to understand the quality of soil and participating schools received soil test kits to take back to their classrooms to build on the day’s learning.

During the Cooperative Career Fair, students talked with cooperative business leaders from Dairy Farmers of America, Atomic Credit Union, Heritage Cooperative, Farm Credit Mid-America, and United Producers, Inc. Business leaders from these cooperatives provided students with details about what their cooperative does, careers available in their cooperatives and fields, education needed to pursue those careers, and other details about the current job market within their cooperative.

The Youth Cooperative Leadership Experience program is supported by a grant from the Southern Ohio Agricultural and Community Development Foundation. We would like to thank the cooperatives and team members whose generous contributions and participation in the day’s events helped make it a success!

Student Cooperative Start-up Toolkit

A Guide to Creating Your Own Student-Led Agricultural Co-op

Student Cooperative Start-up Toolkit cover photo

A student-led cooperative, where young people in an agricultural class, 4-H club, FFA chapter, or other group, operate an enterprise using cooperative principles, may be an opportunity to teach young people entrepreneurial skills and the unique aspects of the cooperative business model, which is an important part of American agriculture.

Cooperatives are an important part of American agriculture. As of 2019, over 1.8 million farmers, ranchers, and fishermen were members of agricultural cooperatives. Cooperatives market a wide range of commodities like fruits and vegetables, cotton, grains and oilseeds, dairy, nuts, livestock, wool, and more. They provide financing for agribusinesses and farmers and they help producers access inputs and new technologies. The user-owned and controlled business model is not new – the first documented farmer cooperatives in the United States were initiated around 1810. In the Buckeye state, farmers started a cooperative effort to market hogs in 1820. If you’re involved in agriculture in the United States, chances are you interact with the cooperative business model.

At the student-led cooperative farm at the Ohio Valley Career & Technical Center’s Agribusiness Management program in West Union, Ohio, students gain real-world experience as they manage their school’s 300-acre farm where they raise row crops, livestock, and more. Since 2016, students have used a student-led cooperative model in their program, an approach initiated by their instructor, Mr. Luke Rhonemus.

Students can become a ‘member’ of the co-op and are eligible to serve on the student-elected board of directors, which helps make decisions about the farm alongside Mr. Rhonemus. Eventually, the students and Mr. Rhonemus hope alumni of the program can join the cooperative to market their locally produced farm products.

As part of a project funded by the Sustainable Agriculture Research & Education (SARE) program of USDA focused on enhancing the student-led cooperative model, the CFAES Center for Cooperatives at Ohio State has collaborated with Mr. Rhonemus and others to provide education and training for students on the cooperative model, agribusiness marketing, and production-related areas like meat butchery. Specialists with the CFAES Center for Cooperatives and the OSU Extension Direct Food and Agricultural Marketing program helped the students and instructor develop a marketing plan and conservation plan for their farm and to implement parts of the plan to enhance their student-led school farm co-op.

Educators, advisors, and community leaders interested in developing a similar student-led cooperative learning experience in agriculture can explore a recently developed toolkit to explore, understand, and develop the model. The toolkit includes ideas for activities, links to resources and videos, and templates that educators can make their own. Users will need to consider their specific circumstances, consult with advisors, and tailor their approach.

Student Cooperative Start-up Toolkit: A Guide to Creating Your Own Student-Led Agricultural Co-op

 

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under agreement number 2019-38640-29879 through the North Central Region SARE program under project number LNC19-428. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. Learn more about SARE at: https://northcentral.sare.org/.

Student Led Cooperatives: Sharing the Co-op Model with Future Ag Leaders

A student-led cooperative, where young people in an agricultural class, 4-H club, FFA chapter, or other group, operate an enterprise using cooperative principles, may be an opportunity to teach young people entrepreneurial skills and the unique aspects of the cooperative business model, which is an important part of American agriculture. Learn about the student-led cooperative model and ideas for activities to help young people learn about the co-op model in this video with Hannah Scott, CFAES Center for Cooperatives Program Director.

Here are a few quick ideas for helping young people learn about cooperatives in agriculture:

 

Explore the variety of agricultural careers at cooperatives: Find a cooperative in your community. If you’re not sure whether there is a co-op in your area, check out the interactive map of Ohio cooperative locations from the CFAES Center for Cooperatives at Ohio State at go.osu.edu/ohiocooperatives. Visit the co-op’s website to explore job postings and career information. What kinds of jobs do they have? What skills or education might those jobs require?

Connect with a local cooperative leader – Reach out to a local cooperative leader or member to invite them to talk about their co-op or their own job and career path or visit a local cooperative for a tour. Don’t have an opportunity for in-person activities? Find video tours of Ohio cooperatives like Heritage Cooperative and talks with farmer cooperative leaders online at go.osu.edu/ycle.

If students currently or want to operate an enterprise like a greenhouse, flower operation, or small livestock operation, help them learn about cooperative marketing or group decision-making. Invite a local producer to talk with students about their experience selling at a farmer’s market or through a cooperative. Help students brainstorm a brand identity for their enterprise. Talk with students about how to run a board meeting.

Learning from the Student-Led Cooperative at Ohio Valley Career & Technical Center

At the student-led cooperative farm at the Ohio Valley Career & Technical Center’s Agribusiness Management program in West Union, Ohio, students gain real-world experience as they manage their school’s 300-acre farm where they raise row crops, livestock, and more. Since 2016, students have used a student-led cooperative model in their program, an approach initiated by their instructor, Mr. Luke Rhonemus.

Students in the program can become a ‘member’ of the co-op and are eligible to serve on the student-elected board of directors, which helps make decisions about the farm alongside Mr. Rhonemus. Eventually, the students and Mr. Rhonemus hope alumni of the program can join the cooperative to market their locally produced farm products.

As part of a project funded by the Sustainable Agriculture Research & Education (SARE) program of USDA focused on enhancing the student-led cooperative model, the CFAES Center for Cooperatives at Ohio State has collaborated with Mr. Rhonemus and others to provide education and training for students on the cooperative model, agribusiness marketing, and production-related areas like meat butchery.

Specialists with the CFAES Center for Cooperatives and the OSU Extension Direct Food and Agricultural Marketing program helped the students and instructor develop a marketing plan to help them market the pork, beef, hay, and other products “Raised by students, enjoyed by you” (a tagline students developed for their marketing efforts as part of the project). To implement the plan, the project provided services from a branding consultant, who helped create new brand assets, from logos to color schemes, fonts, and more that students can use as they grow their marketing efforts. The program’s student board then selected promotional items that use the new brand assets to help them spread the word about their farm and reach customers.

One goal of the project is the development of a toolkit for other programs to develop similar student-led cooperative learning experiences in agriculture. If you are interested in learning more about student-led cooperative models, contact the CFAES Center for Cooperatives!

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under agreement number 2019-38640-29879 through the North Central Region SARE program under project number LNC19-428. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. Learn more about SARE at: https://northcentral.sare.org/.

Marketing Collaborations for Farmers

Marketing is “creating, communicating, delivering, and exchanging offerings that have value,” according to the definition adopted by the American Marketing Association. As is clear from the definition, marketing is broad! It encompasses concepts around product, price, place, and promotion.

At the 2023 Farm Science Review (FSR), CFAES Center for Cooperatives program director, Hannah Scott, shared collaborative approaches to marketing that may help fruit and vegetable farmers grow their businesses. From cooperative efforts to reach customers to group buys for marketing supplies, the key question for collaborative approaches is whether a group can do something better together than they can individually.

Colorful pattern of lettuce, tomatoes, eggplants, and carrots on tan background.

Collaborative Promotion

To help reach customers and promote their farms and products, farmers might consider taking advantage of collaborative programs like Ohio Proud, a program of the Ohio Department of Agriculture to promote Ohio grown, raised, or processed food and agriculture products. Other community-led efforts to promote local food, like the Pike County Local Foods Directory, led by Pike County OSU Extension, may be opportunities for farmers to reach new customers and raise awareness.

Interested in Collaborative Promotion Strategies? Here are some things to consider:

  • Are there existing programs your farm could engage simply and efficiently?
  • How can your farm share promotional items from these collaborative programs? Using social media or placing materials around your community?
  • If you help create new materials, who will “own” keeping them updated?

Controlling Costs through Joint Purchasing

Does your farm use marketing supplies that others also often use? Think of items like bags, boxes, cartons, crates, stickers, signage, and more. Sometimes purchasing supplies as a group may help farmers access bulk discounts while reducing the inventory they need to hold themselves. Group buys might also help control shipping costs and reduce administrative burdens.

Interested in Collaborative Purchasing? Here are some things to consider:

  • Will group purchasing save costs on goods and/or shipping?
  • Do the logistics work for the group?
  • Be aware of potential risks and plan for them, including potential risks around payments for goods, the quantity purchased, storage and timing considerations, and more.
  • Ensure that communications around the what, when, where, and how, for group purchases are clear and consistent.

Collaborative Marketing Approaches to Enhance Product Diversity

Sometimes offering a diverse array of products might help a business attract more customers. For example, farmer’s markets often work to recruit a diverse group of vendors so they can offer customers everything from fruits and veggies to meat and proteins, dairy, baked goods, and more. In some instances, business-to-business (B2B) sales, including approaches like multi-farm CSA’s, may help farmers or markets increase their product offerings or extend their marketing season.

Interested in Collaborative Approaches to Enhance Product Diversity? Here are some things to consider:

  • How can you manage for the quality and safety of products you do not produce?
  • Does product diversity actually help sales in the market channel you are in?
  • What strategies might you need to help manage risk and set clear expectations around terms of B2B sales?
  • Does the market channel where you sell products allow for B2B sales? For example, some farmer’s market rules may not allow for sales of items a vendor did not produce themselves.

An illustration of a laptop with retail store awning and paper airplane next to brick buildings to represent online business marketing.

Cooperation to Reach New Market Channels

Some market channels require higher volumes of product more consistently than others – think k-12 institutions or wholesale buyers – and these markets might be challenging for some farmers to enter. Producer-owned cooperatives that market products on behalf of their members may offer opportunities for farmers to pool products to reach higher volumes more consistently. Some farmer’s markets may be producer-led cooperatives (like the Chillicothe Farmers Market in Ross County, Ohio). Cooperatives may be a useful approach where pooling product or resources helps solve a challenge, but they can also be complex.

Interested in the Producer-Owned Cooperative Model? Here are some things to consider:

  • Who will be involved as members and what will be their role?
  • How will the group make decisions?
  • How can the group manage risk?
  • Will working together create the intended benefit? Can that benefit be clearly identified and communicated to members?

Access the slides for the presentation, “Marketing Collaborations to Improve your Farm’s Bottom Line” here!

 

To learn more about cooperative and collaborative approaches in agriculture, reach out to the CFAES Center for Cooperatives at Ohio State at go.osu.edu/cooperatives or 740-289-2071. The publication, “Cooperative Farming: Frameworks for Farming Together” published by Northeast SARE is also a great place to start learning about cooperative and collaborative approaches in agriculture.

Farm Science Review is a three-day, annual outdoor event hosted by Ohio State University featuring commercial exhibits, educational programs, and field demonstrations showcasing the future of agriculture. The presentation was part of 15 different learning sessions at the OSU Extension Fruits & Vegetables exhibit at FSR. The OSU Extension Fruit & Vegetable team posts educational resources and updates at https://u.osu.edu/vegnetnews/

Get Ready for Co-Op Month- Celebrate the History!

You may be aware that Co-Op Month is celebrated in October, but are you aware of some of the history behind the holiday? Several states across the United States began celebrating the holiday in the mid-1930’s, but it wasn’t until Minnesota declared the month ‘official,’ with a proclamation in 1948, that Co-Op Month was designated in that state.  It would take 16 years to gain national recognition, but in 1964 U.S. Secretary of Agriculture, Orville Freeman, also a former Minnesota governor, proclaimed October Co-op Month for the entire country.  The first theme of the national celebration of Co-op Month was “Cooperatives: USDA Helps Build a Better America.”

Since that time, co-ops have been excitedly celebrating Co-Op Month each October across the country working together to build, grow and be more resilient in their respective communities.  Many also use it as an opportunity to tell their stories and share the collective impact co-ops have throughout the country.

According to the Cooperative Network, “It is a time for cooperative businesses to reflect on their shared principles and to educate others about the value of belonging to a cooperative.”  Today, we continue to celebrate the over 40,000 cooperatives, that provide more than $25 billion in wages in the United States alone.  It is also estimated that there are 350 million members of cooperatives nationwide, including those members that belong to more than one cooperative.

According to a 2021 report from the USDA, “the largest number of farmer cooperatives are in Minnesota, followed by Texas, North Dakota, California and Wisconsin.  Farm cooperatives did the most business in Iowa ($18.3 billion) followed by Minnesota ($16.2 billion), California, Illinois and Wisconsin.”

This year’s theme, ‘Co-Ops Build Economic Power’ brings to light the power of cooperative business to strengthen the economy.  According to the National Cooperative Business Association, “As businesses face inflation and supply chain challenges, cooperatives provide stability and opportunity. As employees question their role in the economy, cooperatives are creating dignified, empowering jobs with paths to ownership and wealth-building. As communities tire of rhetoric, cooperatives are creating the meaningful diversity and equity at the heart of an inclusive economy.”

Here at The Ohio State University South Centers, Center for Cooperatives, we plan to celebrate Co-Op Month all October long with informative articles and podcasts, information from our partners and much more.  Be sure and follow our Facebook page, as well as our Twitter account so you don’t miss out on how we celebrate!

Cooperative “Difference” Creates Opportunity for Shared Management Approach

Chris Sigurdson has worked in the dairy and beef industries for over 30 years. Today, he jokes that he has more than 20 bosses, literally. Sigurdson is the general manager/CEO of both COBA/Select Sires Inc. and Minnesota Select Sires Co-op, Inc. In late 2021, Sigurdson began leading the two farmer-owned cooperatives in a shared role meant to help the companies boost members’ value and continue meeting the changing needs of dairy and beef producers across the United States  and in Mexico.

Context Lays Groundwork for Shared Management Approach

As bovine genetics companies, Minnesota Select Sires Co-op, Inc., and COBA/Select Sires Inc. have faced evolving marketplaces in their decades of operation, including substantial consolidation of dairy farms, technological and genetic innovations, and increases in operating costs. In particular, changes in the dairy industry have had important impacts on the two cooperatives –  a high proportion of production dairies in the United States use artificial insemination for breeding.

COBA/Select Sires Inc. and Minnesota/Select Sires Co-op, Inc. are both members of the federated cooperative, Select Sires, Inc. headquartered in Plain City, Ohio, and owned by six farmer-owned cooperatives. In 2021, Select Sires, Inc. members considered a proposal to unify the federation into a single cooperative that did not ultimately move forward. However, having a shared background as members in a cooperative federation, being similarly structured as farmer-owned cooperatives, sharing a desire to continue serving farmer-owners, and with COBA/Select Sires planning for the retirement of their general manager, the two boards decided to move forward with a shared general manager/CEO position in late 2021. COBA/Select Sires, Inc. is governed by a 15-member board, while Minnesota Select Sires Co-op, Inc. is governed by a nine-member board.

Shared Resource Opportunities May Create Efficiencies

COBA/Select Sires serves farmers in Ohio, Oklahoma, Texas, New Mexico, Arizona, Mexico, and portions of Indiana, Pennsylvania, and West Virginia, while Minnesota/Select Sires’ service territory includes Minnesota and North Dakota. The two companies have a combined portfolio of $53 million in business and more than 170 employees. In addition to his own leadership position, Sigurdson cites shared resource opportunities like leveraging marketing communications across companies, creating career pipelines and potential connections to new talent, and potential operational opportunities in shipping, storage, and business systems, among others, that might help the two cooperatives reach their goal of effectively serving farmer-members while lowering expenses per unit sold.

Multiple blue gears with various business related graphics inside, such as a light bulb, people, and target.

Sigurdson Shares Approach at Online Cooperative Roundtable

Sigurdson spoke about the reasons for the shared management approach, his role, and opportunities for additional resource sharing among the two companies to cooperative stakeholders during a recent online “Cooperative Roundtable” hosted by the CFAES Center for Cooperatives at Ohio State in partnership with the Mid America Cooperative Council (MACC).

Cooperative Roundtables are online learning opportunities hosted by the CFAES Center for Cooperatives and MACC as opportunities to learn from industry experts about current issues facing the cooperative community. Past roundtable topics have included strategic talent planning, cybersecurity in agribusiness, and recognizing diversity and inclusion among co-op members, among other topics. Sign up for the CFAES Center for Cooperatives email list to receive information about future Cooperative Roundtables.

Exploring Cooperative Leadership

Cooperatives, as member-owned and controlled enterprises, are led by a board of directors who are integral to the operation’s success. If you’re considering joining your co-op’s board of directors – or even if you have served as a director for many years – it is important to recognize the responsibilities inherent in board leadership.

Basic Responsibilities of Co-op Directors

A cooperative board of directors is generally responsible for the affairs of the co-op. For example, under Ohio’s cooperative business statute, “all of the authority of an association shall be exercised by or under the direction of the board.” In a cooperative, the board is generally elected from and by the membership, meaning that directors are also co-op members although some cooperatives may have non-member directors.

A specialist from the U.S. Department of Agriculture conceptualized the responsibilities of cooperative directors as “seven circles,” including:

  1. Representing members, including understanding members’ needs and assessing whether the cooperative is meeting those needs.
  2. Establishing policies that guide the operation of the co-op, including both long-range and specific policies.
  3. Hiring and supervising management, often with direct involvement in hiring and supervising top management such as a general manager or chief executive officer.
  4. Acquiring and preserving assets, including establishing policies relating to assets such as oversight and accounting systems as well as monitoring financial performance.
  5. Preserving cooperative character by ensuring the fundamental character of the enterprise follows co-op principles.
  6. Assessing the cooperative’s performance, including financial performance, but also performance related to fundamental objectives like member benefit.
  7. Informing members with a recognition that members are the owners of the cooperative and accurate and complete information helps ensure they make informed decisions.

As directors carry out these important functions, or delegate responsibility to the co-op’s officers and managers, they are expected to uphold basic legal standards because they are considered fiduciaries who have legal duties to the cooperative, the co-op’s members, and the co-op’s other directors. While the concept of fiduciary duties is broad, at the most basic these duties generally require that directors act in good faith, with the care that an ordinarily prudent person in a like position would exercise under similar circumstances, and in a manner they reasonably believe is in the best interests of the co-op. As two co-op attorneys summarized, these duties require that directors:

  • show up,
  • be prepared,
  • protect the board’s process,
  • disclose conflicts,
  • don’t compete with the cooperative, and
  • don’t breach confidentiality.

Exploring Board Leadership Opportunities  

If you are contemplating joining a co-op board, whether through the encouragement of a neighbor, an invitation from a colleague, or after exploring ways to give back to your community, you likely have multiple questions.

As we learned above, directors play a vital role in leading their cooperatives, taking on various legal duties and other responsibilities. As you explore the opportunity to serve on a co-op board, it is important to consider whether you can effectively uphold these duties and responsibilities.

The following questions, based on recommendations for individuals considering corporate board leadership from the American Bar Association’s Corporate Director’s Guidebook, may help as you think about the opportunity.

  • Do I have sufficient time to diligently perform the duties required of a director? For example, do I have scheduling conflicts with the board’s regular meeting schedule? Do I have sufficient scheduling flexibility to respond to unexpected needs?
  • Do I have skills and experiences that allow me to meaningfully participate as a board member?  Are there special skills I should develop to participate in board activities more fully?
  • Do I have a sufficient understanding of the cooperative’s business to be effective as a director? How can I further develop this understanding?
  • Do I have confidence in the cooperative’s current senior management and directors?
  • Do I have a compelling interest in engaging in board leadership?

The Importance of Co-op Principle 5: Education and Training in Co-op Governance

Co-op members exploring future board leadership, and directors who have led their board for many years, can benefit from ongoing education and skill-building. In fact, as cooperative directors face increasing public and legal scrutiny, there is an increasing awareness of the important role of ongoing education and training for directors. Two legal scholars explained, “Directors are now expected to have more than a passing understanding of financial statements, their fiduciary responsibilities to the cooperative, and other essential items.”[1]

Whether you prefer to learn through reading, in-person teaching, or connecting with peers, there are many resources for co-op members and directors to build their governance knowledge and skills. You can ask your co-op leadership what type of training programs they provide for directors, whether they are members of organizations that provide cooperative education, or whether they partner with co-op educators. You can also explore publicly available resources on your own. Below are a few great places to start!

Join the CFAES Center for Cooperatives and Mid America Cooperative Council for the online training, “Welcome to the Board” on Thursday, September 30 from 10a-12p Eastern time. The interactive training will introduce participants to the roles and responsibilities of cooperative directors and the crucial skills directors use in leading cooperatives. Registration for the training is available at https://go.osu.edu/maccwelcometotheboard.

Explore Co-op Mastery: Beyond Cooperatives 101 online at your own pace. The self-directed platform helps learners explore cooperative governance, taxation, finances, and more using videos, narrated presentations, infographics and more! Explore the platform at https://go.osu.edu/coopmastery

Read Navigating Your Legal Duties: A Guide for Agricultural Cooperative Directors from the National Agricultural Law Center. The guide includes five chapters and reviews topics like fiduciary duties, antitrust laws, securities issues, and risk management tools. Chapters are written to stand alone so readers who want to explore a single topic can skip to the chapter or section of interest. Use the self-assessment at the end of each chapter to explore how the concepts apply in your own cooperative.

 

References

Charles T. Autry & Roland F. Hall, American Bar Association Business Law Section, The Law of Cooperatives 60 (2009).

Corporate Laws Committee, American Bar Association Business Law Section, Corporate Director’s Guidebook 5-6 (6th ed. 2011).

James Baarda, U.S. Dep’t of Agric. Rural Bus. Coop. Serv. Cooperative Information Report 61, The Circle of Responsibilities for Co-op Boards 3-5 (2014).

Hannah Scott & Michael E. Traxinger, National Agricultural Law Center, Navigating Your Legal Duties: A Guide for Agricultural Cooperative Directors 11-26 (2021 https://nationalaglawcenter.org/center-publications/busorg/).

Michael W. Droke, Dorsey & Whitney LLP, Cooperative Business Law A Practical Guide to the Special Laws Governing Cooperatives 57-28 (3d. ed. 2020).

Thane Joyal & Dave Swanson, Precautions and Protections: Summarizing legal responsibilities of cooperative boards, Cooperative Grocer (Mar. – Apr. 2011 https://www.grocer.coop/system/files/legacy_files/precautions.pdf)  

[1] Charles T. Autry & Roland F. Hall, American Bar Association Business Law Section, The Law of Cooperatives 60 (2009).

MEATing a Need – Resource kit available for those exploring meat processing business

By Joy Bauman

beef carcasses

A team of Ohio State business and meat science specialists have compiled a Meat Processing Business Tool Kit for people who are exploring the meat processing business. Designed as a decision-making aid for people exploring investing in or expanding a meat processing facility, this online tool kit can help entrepreneurs evaluate the business and navigate business planning. The Meat Processing Business Tool Kit is available in the Business section at the OSU South Centers webpage and at the OSU Extension Meat Science webpage.

With the COVID-19 pandemic, consumers saw shortages of meat in large supermarkets caused by disruptions in large packing plant operations. “As a result, consumers started shopping at smaller, local meat shops, that didn’t have shortages of meat,” explained Lynn Knipe, PhD, associate professor of food science and technology at Ohio State who worked with the team to develop the meat processing business tool kit. “This, in turn, increased business for the smaller meat processors to a point that people who were used to taking animals to their local slaughterhouse, had to schedule their animals much farther out than normal,” Knipe said.

Knipe explained that entrepreneurial people who either raised livestock or had some past experience with slaughter or cutting of meat, have decided to consider opening their own meat businesses. Knipe and his colleague, Lyda Garcia, PhD, assistant professor of animal science began receiving more calls than usual, with people finding them either through their Extension Meat Science website or by referral from meat inspection people they had contacted.

Likewise, many of the same people were reaching out for guidance from the business development specialists at OSU South Centers and the specialists at the CFAES Center for Cooperatives, which is also based at the OSU South Centers. While gathering information to assist clients in summer 2020, the Center for Cooperatives team members reached out to OSU Extension meat science specialists Knipe and

Garcia. Soon, a working group was formed with team members from the CFAES Center for Cooperatives, the Small Business Development Center at OSU South Centers, the Extension Meat Science Program, and the OSU Department of Agricultural, Environmental, and Development Economics.  Together, the group developed and compiled resources to help guide entrepreneurs interested in the meat processing business.

“It only made sense that we work together as Ohio State colleagues to better serve our clientele,” said Garcia. “Instead of individuals contacting one OSU source and getting a bit of information and then needing to contact another OSU source for more information, we can all point them toward this fantastic online resource that will help answer their questions and guide them in the decision-making process,” Garcia explained.

On the webpage housing the tool kit, users will find information to help get started, including understanding the capacity for such a business, maps of federal and state inspection facilities and auction sites, as well as livestock inventory. To aid in decision making regarding business models, there are samples of cooperative and corporate business models, with business planning templates, financial worksheets, and information about funding sources. Contacts are also listed for those using the tool kit and seeking additional assistance with their business planning.

“The materials lead entrepreneurs to investigate critical considerations during the planning process, including collecting livestock data, gathering financial information, financial modeling, and business planning. That means that the tools are adaptable and intended to be changed to the user’s unique circumstance,” said Ryan Kline, Cooperative Program Specialist for the CFAES Center for Cooperatives.

A business plan is helpful as a decision-making tool for entrepreneurs and it becomes a tool they can use when talking to potential lenders, investors, or future key employees. CFAES Center for Cooperatives program manager Hannah Scott explained, “In our experience, entrepreneurs don’t usually look forward to business planning, but many of them are already going through the business planning process mentally as they consider a new business or ways to expand their current operation. We encourage entrepreneurs to write down their plans – and to use tools and coaching that can help them approach the process in a systematic way without being overwhelming – because it can help them identify potential issues and consider topics they might not have before.”

“There is lots of assistance for entrepreneurs going through the business planning process, from templates like the ones in this tool kit to assistance from business development specialists like our team at the CFAES Center for Cooperatives or the OSU South Centers Business Development Network, which houses a multi-county Small Business Development Center (SBDC),” Scott said. The SBDC program is a nationwide network of business development specialists who provide no-cost business consulting for entrepreneurs. Readers can locate their nearest SBDC here.

“We hope that the tool will be intuitive as entrepreneurs move through the planning process,” Kline said. “When visiting the website, people will find a self-guided and self-paced exploration of Meat Processing that we hope will help anyone interested in starting a meat processing facility.”

To find the Meat Processing Business Tool Kit online, visit: southcenters.osu.edu/meat-processing-business-toolkit or meatsci.osu.edu/programs/meat-processing-business-toolkit.