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Marketing Your Livestock Project

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WHY SEND BUYER LETTERS?

4-H and FFA members marketing livestock through the livestock sale at the fair expect to receive a premium price for their animals. The price paid for most animals at the auction is directly related to the amount of effort the exhibitor puts forth in recruiting buyers—inviting more buyers (especially new buyers) to the auction results in being paid a higher price for the animal. Many people and businesses are not aware of the livestock auctions that take place at the fair. With an invitation from you, they could become potential buyers!

Most buyers at the auction take into consideration several factors when bidding: did you send them a letter to buy your animal, did you send a thank you to them if they bought your animal in the past, and does your family conduct business with them when possible.

Letters should be sent to anyone you identify as a potential buyer—businesses, organizations, individuals, or groups of individuals. Create a list of people you would like to contact. Your list should include past supporters of the livestock auctions as well as potential new buyers. You determine the number of buyers you contact; keep in mind the more people you contact the higher the chance that one of them will  purchase your animal.

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