
The 2023 National Council of Farmer Cooperatives was recently held in Orlando, Florida from February 8th– February 10th. This year’s theme was “Strategy and Action: Thriving in a Disruptive Ag Landscape.” The event kicked off with opening remarks from Chuck Connor, President and CEO of National Council of Farmers, Jon Doggett, former CEO National Corn Growers Association, and Hunt Shipman, Principal and Director for Cornerstone Government Affairs.
Keeping with the theme, the group began the discussion with addressing a hot button issue— ‘How do we deal going forward?’ meaning how do we take the various disruptions from the past three years we’ve faced and are continuing to face and plunge forward. “We have an obligation to turn people’s views around and get back to the times of being able to share the bread,” explained Jon Doggett. “The political changes are going to come from elected officials in the primary races, and we need to start understanding that.”
The USDA has reported rural America is drastically shrinking, with much fewer farmers in their representative districts. For example, in the state of Iowa in the 1960’s there were 6 representatives for the state, now there are only 4. In order to stay relevant today, we must start by telling America what we’re doing for them! Mr. Shipman asked the audience if it’s really enough for America that at the end of the day everyone’s got to eat? Knowing this is something we worry and think about is not enough to drive a vote, we must continue the dialogue and keep it in the minds of the people for a lengthy period of time.
A very valuable point was articulated by Mr. Doggett, “We can’t educate consumers, we market to them, so what are we doing for them? We must provide the information they’re looking for, as well as advice to navigate co-ops in farming. We must quit thinking of labeling and bring in new people and perspectives, embracing where we are today.”
The panel concluded their session opener with the importance of making connections and understanding your audience, validating those connections to meet people where they’re at. Shipman left the group with a very proactive thought, “Don’t try and fit in just to check a box, deal with the core issues that are coming at us, remain engaged at the highest levels and really get involved.”
This is very fitting for each of us. There will also be a place to get involved and engaged to be proactive. Let’s take the opportunity to reach out to our friends, neighbors, and colleagues to thrive in disruption.
As we are aware, cooperatives offer a tremendous amount of opportunities, while opening a door to vast networking and knowledge exchange among their members, stakeholders and even their customers. Cooperatives agree to a set of principles, the first of which is “voluntary and open membership.” Through this cooperative principle, any individual willing to accept the responsibility of membership and who wishes to use the services of a cooperative are welcome to become a member and should be allowed to voluntarily join the cooperative. The open membership principle can be contradictive to today’s corporate business practices as firms try to find the “best talent” to compete in their industry. If you or your company are finding yourselves in this situation, consider attending the workshop “Unleash the Potential of Cooperative Management” to gain a better understanding of how the cooperative principle of “voluntary and open membership” can become an advantage for yourself, your business, or your team. You will take away a set of tools to discover the untapped skills that exist within your organization and be able to invite your team members to contribute in new ways. Please join us for this free workshop on Tuesday, October 18th from 1:00- 2:00 p.m. To register visit: 


October is National Co-op Month in the United States! The annual celebration is an opportunity to lift up the values and impact of the cooperative community. To celebrate this year, our team at the CFAES Center for Cooperatives is sharing resources for learning about the co-op model. This focus is fitting given that Co-op Principle 5: Education, Training and Information highlights the importance of life-long learning across the global co-op community.




