A student-led cooperative, where young people in an agricultural class, 4-H club, FFA chapter, or other group, operate an enterprise using cooperative principles, may be an opportunity to teach young people entrepreneurial skills and the unique aspects of the cooperative business model, which is an important part of American agriculture. Learn about the student-led cooperative model and ideas for activities to help young people learn about the co-op model in this video with Hannah Scott, CFAES Center for Cooperatives Program Director.
Here are a few quick ideas for helping young people learn about cooperatives in agriculture:
Explore the variety of agricultural careers at cooperatives: Find a cooperative in your community. If you’re not sure whether there is a co-op in your area, check out the interactive map of Ohio cooperative locations from the CFAES Center for Cooperatives at Ohio State at go.osu.edu/ohiocooperatives. Visit the co-op’s website to explore job postings and career information. What kinds of jobs do they have? What skills or education might those jobs require?
Connect with a local cooperative leader – Reach out to a local cooperative leader or member to invite them to talk about their co-op or their own job and career path or visit a local cooperative for a tour. Don’t have an opportunity for in-person activities? Find video tours of Ohio cooperatives like Heritage Cooperative and talks with farmer cooperative leaders online at go.osu.edu/ycle.
If students currently or want to operate an enterprise like a greenhouse, flower operation, or small livestock operation, help them learn about cooperative marketing or group decision-making. Invite a local producer to talk with students about their experience selling at a farmer’s market or through a cooperative. Help students brainstorm a brand identity for their enterprise. Talk with students about how to run a board meeting.
Learning from the Student-Led Cooperative at Ohio Valley Career & Technical Center
At the student-led cooperative farm at the Ohio Valley Career & Technical Center’s Agribusiness Management program in West Union, Ohio, students gain real-world experience as they manage their school’s 300-acre farm where they raise row crops, livestock, and more. Since 2016, students have used a student-led cooperative model in their program, an approach initiated by their instructor, Mr. Luke Rhonemus.
Students in the program can become a ‘member’ of the co-op and are eligible to serve on the student-elected board of directors, which helps make decisions about the farm alongside Mr. Rhonemus. Eventually, the students and Mr. Rhonemus hope alumni of the program can join the cooperative to market their locally produced farm products.
As part of a project funded by the Sustainable Agriculture Research & Education (SARE) program of USDA focused on enhancing the student-led cooperative model, the CFAES Center for Cooperatives at Ohio State has collaborated with Mr. Rhonemus and others to provide education and training for students on the cooperative model, agribusiness marketing, and production-related areas like meat butchery.
Specialists with the CFAES Center for Cooperatives and the OSU Extension Direct Food and Agricultural Marketing program helped the students and instructor develop a marketing plan to help them market the pork, beef, hay, and other products “Raised by students, enjoyed by you” (a tagline students developed for their marketing efforts as part of the project). To implement the plan, the project provided services from a branding consultant, who helped create new brand assets, from logos to color schemes, fonts, and more that students can use as they grow their marketing efforts. The program’s student board then selected promotional items that use the new brand assets to help them spread the word about their farm and reach customers.
One goal of the project is the development of a toolkit for other programs to develop similar student-led cooperative learning experiences in agriculture. If you are interested in learning more about student-led cooperative models, contact the CFAES Center for Cooperatives!
This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under agreement number 2019-38640-29879 through the North Central Region SARE program under project number LNC19-428. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture. Learn more about SARE at: https://northcentral.sare.org/.