Maple Marketing

Registration is LIVE for Ohio Maple Days

by at

Friday December 6th we will be offering a Legacy Planning workshop on transition and estate planning featuring Ohio State University’s own David Marrison and Robert Moore.  While this workshop is a part of Ohio Maple Days, it is open to any landowner who wants to participate.  So please consider registering yourself, but also please share this great opportunity with family, friends, and neighbors regardless of whether they are a maple producer or not.  Registration is available here.

Saturday December 7th is a day for everything maple.  Topics this year include an expert panel on filtering, cost share programs, managing a timber sale, marketing for producers and a grading and tasting session to name a few.  Visit with vendors and enjoy a maple themed lunch.  It is always a grand time – Registration is available here.

We’re Back!! NASS Maple Survey

by at

Several weeks ago, I received a phone call from a USDA Crop Survey NASS representative; NASS standing for the National Agricultural Statistics Service.  During the conversation, he asked if I made maple syrup.  I was very surprised to find out that NASS was once again conducting the annual Maple Syrup Production survey in Ohio.  We have not been included in the maple survey since 2019.  At the time, it was the opinion of the USDA that Ohio did not produce enough syrup to be included in the survey, in addition to 6 additional states that got lopped.  However, 5 years later we are back on the survey agenda.

Why did this happen?  I think it was due to the Buckeye State’s good showing in the 2022 Census of Agriculture.  I want to thank our producers who took the time to fill out the Census Survey.  I think the information that our producers sent to NASS was the number one reason that Ohio is back on the list of NASS-recognized maple producing states.  We showed improvement in almost all categories.  Over the last 5 years, Ohio has also been the recipient of two ACER Grants with a good majority of the research being done at the OSU-Mansfield Maple Research Facility.  The Ohio State University is now one of the few universities where maple syrup research is being conducted.  This may also have played a role in the decision.

Why is this important for those working in maple research and education?  A good source of statistical data is vital when presenting programs and writing articles about the Ohio Maple Industry.  Without numbers, we are just making educated guesses that rest on assumptions or making the leap of using data from other states and hoping that they also apply to our state.  Both approaches can be problematic.  That is not good enough when you are writing educational articles or doing research.

The International Maple Syrup Institute’s special NASS Survey Committee worked hard to improve the USDA NASS Annual survey and make it easier for producers to fill out.  The Committee was made up of representatives from many of the northeastern maple producing states and the USDA.  Ohio was the western most state on the committee.  They listened to what we had to say and that helped immensely.  My parting request to Ohio producers is to continue filling out the maple surveys.  We need your cooperation to stay in the system.  As always, the information you send is private and will not be given out to any other group or agency.  Thank you once again for your support!

~ Les Ober

More Benefits of Maple: Monthly Maple REVIEW

by at

September’s REVIEW piece bangs the same exact drum as our August post.  Put simply, the benefits of maple syrup are VAST, and this article by Faez Mohammed and team expand the discussion beyond nutritional to also include pharmacological and sensory attributes.  how do big trees make baby trees and what factors promote or inhibit that process.  In case you are interested in reading the full article which was published just over a month ago, “Nutritional, pharmacological, and sensory properties of maple syrup: A comprehensive review” is available here.

While this article is not presenting new research, the authors are doing the hard work of sampling the existing literature and drawing together a synthetic summary of what many many others have discovered in the past.  95 total research articles factor into this particular review.  Here are some interesting facts and tidbits that I found interesting as I read through the paper.

1) A major reason that maple syrup has a long list of nutritional benefits and something like white granulated sugar has a long list of known negative impacts is that maple syrup is NOT processed by humans as a refined sugar, instead maple syrup is processed as a source of carbohydrates.

2) Maple syrup is often compared to other natural sweetener alternatives.  Maple syrup contains 60.5 grams sugar per 100 total g.  This is less sugar than honey (68 g), molasses (74.7 g), and of course high fructose corn syrup (75.7 g).

3) When we say something is an antioxidant, we are referring to a substance that reduces free radicals that are loose like a “bull in the china shop” wreaking havoc on cells and cell membranes.  For something to arrest and capture free radicals is to possess antioxidant properties.  Maple syrup is known to have antioxidant properties that come primarily from 2 types of compounds.  Without getting overly technical and going into specifics, early season syrup has anti-oxidizing properties due to 1 set of compounds, and syrup made from sap harvested from the second half of the season relies on a different type of compound to chase down and capture free radicals.  That is cool!!

4) When we say something has antiproliferative properties, we are referring to a substance that keep cancer cells from multiplying quickly and without impediment.  It turns out maple syrup has these properties too!  But some maple syrup is better at slowing the growth rates of cancer cells than others.  Past research has found darker color maple syrup has a greater ability to slow harmful cell production than lighter grades of syrup.  Certain phenolic compounds register higher in darker colored syrup, and it is believed these substances are the active agents at play in antiproliferative defenses.

5) If you can get your hands on this article, it is absolutely a great resource.  I could list a number of additional points that reflect the general tenor of #3 and #4, but suffice it to say this post would grow real long real fast.  Again, here is a link to the abstract and research article in full.

I want wrap up this REVIEW by focusing on a small subsection within the larger article titled “Effect of maple syrup production processes on its nutritional value and component bioactivity.”  In other words, what should the maple syrup production process look like to enhance and bolster the nutritional and medical benefits of finished maple syrup product?  Here are a couple quick takeaways in closing.  Antimutagenic (preserving DNA integrity) properties seem to be highest in the earliest lightest color syrup made in the season.  Darker syrup grades are better equipped to fight cancer cells.  Drying syrup (making some value-added products) reduces total phenolic content (the agents responsible for antiproliferative defense) and antioxidant capacities.  This is my own two cents, but I get the growing sense that investigating the intricate and minute details of maple syrup in terms of its chemical structure, molecular compounds, and different properties, traits, and characteristics is like a medical explorer penetrating the deepest and darkest most remote corners of the tropics where previously undiscovered plant species may hold the spark to the next game-changing pharmacological revolution.  Remarkable stuff!!

 

 

Maple Nutrition: Maple Monthly REVIEW

by at

You might have spent some of the last month or so under a rock if you have not caught at least a glimpse of month’s REVIEW article, actually presentation.  Much ado has been made of the research presented at the 2023 American Society for Nutrition conference, “Substituting refined sugars with maple syrup decreases key cardiometabolic risk factors in individuals with mild metabolic alterations, a randomized, double-blind, controlled crossover trial.”  The hubbub surrounding the research has landed the work across major news outlets, morning talk shows, health blogs and podcasts, and of course, the Maple Syrup Digest.

Do some searches for Dr. Andre Marette and Dr. Marie-Claude Vohl’s recent research trial or open the latest issue of the Maple Syrup Digest, and you will have tons of information at your fingertips.  Here’s the skinny on the research.  You or I would recognize the study participants as normal-looking, average Americans – not fitness models, but certainly not too unhealthy either.  Everybody in the trial participated in both sides of the experiment, but participants did not know when they participated in each half.  The beauty of this design is that each participant serves as his or her own control for optimal comparability.  In one half of the experiment, participants supplemented their daily nutrition intake with a flavored sucrose syrup, and then participants flip-flopped to consuming a couple tablespoons of the real McCoy – maple syrup.

Here are the key takeaways put as simply as possible:

1) Maple syrup helped participants manage their blood sugar levels, which has obvious implications for diabetes-related risk.

2) Maple syrup consumers had a lower blood pressure, which reduces risk for cardiovascular disease.

3) Maple syrup slowed the accumulation of android fat, a double whammy health benefit.

In short, this new research trial is some of the clearest and most irrefutable evidence for maple syrup health benefits yet!  In a more wordy paragraph and excerpted from a 2022 review paper on maple syrup, here’s a great synopsis of the health benefits of maple.

Of the many natural sweeteners, maple syrup is recognized as a much superior alternative to refined sugar for not only its mineral content, but also for its high concentration of phenolic compounds with bioactivity properties, i.e., anti-mutagenic, anti-radical, antioxidant, and anti-cancer.  Compared to dextrose, corn syrup and brown rice syrup, maple syrup brings about lower glucose and insulin responses, which make it a healthier substitute for refined sugars in our diet.

Memorize that block quote to recite next time a potential customer is waffling at whether or not to pony up some hard-earned cash for your delicious maple syrup.

Out of the Woods Webinar UPCOMING

by at

The Out of the Woods webinar series continues this Thursday night, July 20th at 7 PM out of our partner Future Generations University.  The Appalachian Forest National Heritage Area (AFNHA) is featuring on this month’s event and will have agroforestry experts speaking to the life of a forest and the benefits these different living organisms bring to the ecosystem.  It might not be as maple-focused as it usually is, but the focus on holistic forest integrity should be integral to any maple producer’s mindset.

The AFNHA “conserves, interprets and promotes forest heritage to enhance landscapes and communities” throughout regions of Appalachia.  Though their focal area are specific counties of Maryland and West Virginia, there is much to be learned from their unique approach to asset-based tourism and community development in heavily forested landscapes.  Here is a beautifully done webpage within their site that walks through the seasonality of different forest edible plants and derivatives.

Register Here Now.

3 Paths to Increasing Profitability

by at

Ohio Maple Days 2022 did not disappoint.  The food was fantastic, the vendor room crowded, and the presenters shared a wealth of knowledge of expertise across a wide range of subjects.  To wrap up the day, we had a trio of talks approach the goal of increasing profitability from 3 different perspectives.  A big thanks to Mike Rechlin, Les Ober, Mark Cannella, Carri Jagger, and Rachel Coy for finishing off our Maple Days program on a high note!  Be sure to mark your calendars for next year’s conference December 8th and 9th!

The first talk, led by Carri and Rachel, explored how to increase profitability by focusing on maple products.  What is the breakdown of selling maple syrup in smaller and smaller volume units?  What value-added products have the highest margins?  Are there alternative maple products that you have never even heard of before?  Detailed breakdown after detailed breakdown, producers could see their input costs and “shrink” as well as returns across various value-added maple products, from maple cream and maple candy to sugar and cotton candy.  Beyond the typical suite of value-added products, the talk also provided a quick overview of just how creative one can get using maple as an ingredient in products ranging from lip balm and hand lotion to marinades and sap seltzers.  The over-arching takeaway: it might be more work to create value-added maple products or sell your syrup in smaller units, but the reward is likely increased profits.

Mark Cannella took the second perspective in a totally different direction.  If your personal operation is stuck at a ceiling of 500 taps and you cannot expand staying on your own property, consider leasing maple taps or purchasing maple sap to increase your overall profitability.  The basis of Mark’s presentation can be explored more fully at Maple Manager in the form of sap pricing calculators, leasing guides, and lots more.  Exploring how sap leveraged from elsewhere can achieve economy of scale to justify a big equipment purchase or simply grow the volume of syrup for your market, leasing must be considered.  Another provocative idea Mark raised was that of multi-owner partnerships.  In other words, what would it look like for you to merge aspects of your maple operation with other local maple producers.  In the woods or in the sugarhouse, the possibilities for crafting a creative business structure is limited only by the imagination.  Staying true to best practices, legal agreements, and thorough cost-benefit analyses BEFORE diving in is always the key!

Finally, Mike and Les brought it all back home and put the emphasis where it ultimately must begin – maximizing the efficiency and profitability of the woods you manage.  After all, it is a common axiom that the sugarhouse is the place you spend your money, but the woods is where you make it!  Their talk leveraged Future Generations University’s work via an ACER grant dedicated to production and profitability.  To model best practices and engage producers at the unit of an individual and unique operation, researchers have been engaged in consultations that seek to identify room for improvement, equip producers to improve and enhance their operation, and then follow up to track progress.  While the talk could easily be the outline for an entire textbook or a week-long workshop on maple sugaring, it is sometimes good to step back from the details and look down from the bird’s eye view for some much needed perspective.

Regardless of a producer’s scale or experience, there was something for everybody in the 3-part profitability module to close our 2022 Ohio Maple Days event.  We look forward to seeing you next December 8th and 9th but hope to cross paths with you before then!

Getting Down to the Business of It All

by at

Mark Cannella, Farm Business Management Specialist for University of Vermont Extension, ventured down to the Buckeye State to kick off our Ohio Maple Days weekend on Friday, December 9th.  Mark’s half-day seminar helped nearly 20 maple producers give serious consideration to their maple business plan.  From modules on strategic planning to marketing to managing finances and calculating true profitability, group discussions and active work sessions engaged participants.

No matter the scale of a single maple operation, our commodity market is determined by a host of macro factors that are sometimes easy to observe but as often are difficult to suss out.  At the level of the single operator, those macro factors mingle with local variables to produce a host of challenges and opportunities that vary year-to-year and even within a single season.

Participating operators asked hard questions that forced good conversations – conversations that sometimes ended in relatively clear answers, other questions that resulted in more…well, questions.

“How do I transition from a hobby to a business that can support my whole family?”

“Should I make that change truly believing it will be good for my family business in 2 generations future?”

“How can I better care for my trees?”

“How do I balance the need for equipment upgrades with the challenge of having enough labor to increase my number of taps?”

“How do I juggle maple and the rest of my responsibilities?”

These questions and more provided excellent fodder to stimulate 4+ hours of lively discussion.  Thanks to Mark for bringing his business planning expertise to Ohio!

Additional online business planning tools can be found at www.maplemanager.org.

Ohio Maple Days 2022 Registration Live

by at

Please join us on December 9th and 10th for a great line-up of workshops, socials, and seminars at this year’s Ohio Maple Days.  Registration is available at the Woodland Stewards website.  Saturday has a packed agenda of research talks, seminars, vendor displays, and down time to enjoy meals engaging with fellow maple enthusiasts.

Preceding Saturday, Friday will feature a half-day business planning workshop with Dr. Mark Cannella (ad below) followed by a banquet and social with maple-themed entrees, drinks, and cocktails galore (buy tickets here!).  Registration for each event is separate, so don’t miss out a great 2-day package of maple education and fun.

Participate in the USDA NASS Census

by at

Thanks to Gary Graham of Ohio State University Extension for writing this article.  We have broken it in two parts, but both installments end the same way – with an urge to sign-up, participate, and be accounted for in the USDA NASS Census.  Last week’s first installment focused on what the USDA NASS Census accomplishes and why it is so crucial to participate.  This week, Gary emphasizes why your participation is so important and addresses common misconceptions that hold producers back from contributing.

 

Why should you report?

Would you like to make more money for your production efforts?  Do you like to obtain the latest information and research to help your production process be more efficient?  Would you like to receive assistance making you more economically competitive?  Are you interested in increasing the likelihood that your kids or the next generation will be able to continue to farm?  These and many other direct and personal questions could be asked, and they are all answered by each producer taking their responsibility seriously by reporting production volumes to NASS.  Besides being a civic duty, a federal law requires you to respond to the Census.

My neighbors do not participate because of their cultural beliefs.

We live in the greatest country on earth where we have so many freedoms and choices.  Religious freedoms are a pillar of the foundation our country is built on.  Replying to NASS’s request for information does not infringe upon one’s religious or cultural beliefs.  Participating in the Census merely gives a true accounting of the volumes and values of each commodity in our great country.  Just because you chose to not take advantage of the financial benefits or programs resulting from the Census, you are still bound by law to participate and hurting yourself by not being counted.

My operation won’t make a difference.

Actually, it does.  “Since 1975 a farm is defined as any establishment from which $1,000 or more of agricultural products were produced during a year.”  A little harsh to say but here it goes: “If you’re not a big enough commodity to be counted then you are not important enough to receive help.”  Hundreds of billions of dollars are annually distributed to states based on the information collected from the Census.  These dollars go to improve markets where your products are sold.  Promoting your commodity to consumers.  Providing research and education dollars to help bring the latest knowledge in operation efficiency assisting you in making a better living. It gives you a competitive edge over cooperate farms.  It gives the next generation help to keep agriculture growing.  So YES, it does matter when you don’t report your production.  It hurts you, it hurts other producers, and it hurts the next generation of producers.

I do not know what to do.

It’s easy.  First you need to get signed up so you can be surveyed.  NASS cannot directly visit every person producing an agricultural commodity and ask them to participate.  NASS relies on the honesty and cooperation of producers to voluntarily sign up.  Again, I can’t stress enough this will never open you up to other surveys or government agencies.

 

Before June 30, 2022, sign up for the USDA NASS Census here.  Once signed up, you will receive a Census through the mail in November 2022.  Your completed census needs returned before February 2023.  The data will be analyzed and the results reported in early 2024.

 

Commodity Producers: Your Census Participation is CRITICAL

by at

Thanks to Gary Graham of Ohio State University Extension for writing this article.  We have broken it in two parts, but both installments end the same way – with an urge to sign-up, participate, and be accounted for in the USDA NASS Census.  This first installment will focus on what the USDA NASS Census accomplishes and why it is so crucial to participate.  Next week, Gary emphasizes why your participation is so important and addresses common misconceptions that hold producers back from contributing.

NASS Graphic Color (JPG)

“The Census of Agriculture provides the only source of uniform, comprehensive, and impartial agriculture data for every county in the nation. Through the Census of Agriculture, producers can show the nation the value and importance of agriculture and can influence decisions that will shape the future of U.S. agriculture.  Response to the Census of Agriculture is required by federal law.”

In 1790, President George Washington ordered a Census, counting 4 million Americans on farms.  In 1791 he surveyed famers within roughly a 100 to 250 mile range from the then Capital.  Those farmers surveyed were asked about crops, yields, livestock prices and taxes.  Washington proposed the National Board of Agriculture, but congress rejected it.  The 1840 population Census requested the first detailed agriculture production numbers.  Not until 1862, President Abraham Lincoln established “The People’s Department” which is todays United States Department of Agriculture (USDA).  In 1863 the Division of Statistics was established, and this would evolve into today’s National Agricultural Statistic Service (NASS).  If you did the math that is 232 years for population Census’s and 182 years that an agriculture Census has been taken, yet many people do not know about it, nor participate and fail to see the value of this important process. This year (2022) is a Census year and producers need to understand the importance of their participation in the Census of Agriculture.

Let me start with the largest myth and misconception about Census participation.  The Internal Revenue Service (IRS) will come after me and raise my taxes.  Nothing is further from the truth.  Due to the delicate nature of the data NASS collects, they have one of the strictest protocols for data protection.  NASS in bound by law (Title7, US Code, and the Confidential Information Protection and Statistical Act) to protect private information.  Meaning NASS can never release personal information to any person, organization, nor government agency.  NASS only publishes aggregated data (summarized) and never individual or farm-specific data.

Many producers attitude is that their production information is “for their eyes only” or “nothing in it for me” to participate in the Census.  Again, nothing could be further from the truth.  Not being counted and reporting production hurts every producer.  Rumors and conspiracy theories hurt as they spread lies and false accusations about big brother watching you.  Many misconceptions have been heard over the years and none are valid nor true.  What is true is not everyone participates, and it is hurting agriculture across Ohio and the whole country.

Before June 30, 2022, you need to sign up at the USDA NASS website.  Once signed up, you will receive a Census through the mail in November 2022.  Your completed census needs returned before February 2023.  The data will be analyzed and the results reported in early 2024.