Ohio Maple Day – Weekend Recap

Ohio Maple Days was a great success again this early December with a wonderful slate of speakers and solid growth over last year’s attendance.  But before we get to Saturday’s main event, there was a lot of excitement that cannot be overlooked from that Friday.

On Friday afternoon, over 30 people participated in an exceptional value-added maple products workshop in Ashland University’s state-of-the-art teaching kitchen.  Several maple producers – namely Galen Smith, Dan Brown, Jen Freeman, and Fred Ahrens – demonstrated how to make delicious (and yes there was PLENTY of taste testing!) maple candy, maple cream, maple sugar, and maple cotton candy.  Contributions from numerous others behind the scenes must be acknowledged, and I even got to participate by contributing a maple venison breakfast sausage link exhibition at the end.  All participants left full of good bites to eat and full of knowledge, tips and tricks to either get into the value-added products game or improve their already developed skill set.  It is always so much fun to participate in a workshop where the speakers, as well as many of the attendees, are interacting back-and-forth with one another from beginning to end.

Friday evening’s main event was spearheaded by the Ohio Maple Producer’s Association – “One Sweet Gathering.”  Raffles and trivia night carried the audience through lots of maple-themed questions and more participants than not left with one or multiple prizes.  This event has become one of my favorite as it affords us an opportunity to interact with everyone in a low stakes environment – there is no agenda that has to be accomplished, no itinerary that is dependent on staying on time.  Lots of great conversation, laughs, and of course excellent food and drinks carried the night, and OMPA was able to raise a substantial sum for the OSU maple research program – an extremely generous gesture to push for more and better work on their behalf!  Thanks!!

For Saturday’s main event, Aaron Wilson – Buckeye Universe’s State Climatologist – keynoted with an excellent hour-long talk discussing the implications of El Nino’s resurgence on sugarmakers.  Regulatory updates and labeling requirements from Ohio Dept. of Agriculture, the latest on spotted lanternfly, and a primer on tubing and vacuum systems from Mike Lynch of CDL rounded out the morning’s agenda.

The chefs at Ashland University continue to outdo themselves and offered up yet another showstopper of a lunch.  As entrees and desserts were enjoyed, Roger & Suzie Gortner and Paul Snavely from the Snavely Sugar Shack were overwhelmed by congratulations on receiving the Charles Keiter Award.

Saturday afternoon offered a split agenda with a Beginner or Advanced track.  Spot checking attendance in each, most talks were roughly half and half throughout the final sessions.  One highlight for us was sharing the Sugarhouse Videos created at Gingerich Brothers & Sperry LLC, Seldom Seen Farms, and Double G Maple.  Those short videos will be featured in the digital Maple Toolbox which is almost completed and will be available soon.  Other Advanced talks focused on NRCS cost-share programs for enhanced sugarmaking sustainability, crop tree management in a sugarbush, and coupling gourmet mushroom cultivation with your maple woods.  The Beginner track started in the obvious place – how to identify different maple species, and it then progressed through different sap collection methods, a crash course on evaporators and reverse osmosis, before concluding with economic and enterprise planning.

Last but certainly not least, I have to give a shout out to Galen Smith for leading a team of folks to host the John Berry Memorial Syrup Contest.  Bruce Kavanagh took first in the Delicate class, Goodell Family Farms for Amber, and Aggie from Gingerich Brothers & Sperry led the Robust class.  The Dick Schoor Award for best syrup from a new or small producer was awarded to Bruce Kavanagh, and the Hilton Farly Award was won by Aggie Sperry.

We hope you can join us next year (actually this year…Happy New Year!) on December 6 for the 2024 edition of Ohio Maple Days!  SAVE THE DATE!!

3 Paths to Increasing Profitability

Ohio Maple Days 2022 did not disappoint.  The food was fantastic, the vendor room crowded, and the presenters shared a wealth of knowledge of expertise across a wide range of subjects.  To wrap up the day, we had a trio of talks approach the goal of increasing profitability from 3 different perspectives.  A big thanks to Mike Rechlin, Les Ober, Mark Cannella, Carri Jagger, and Rachel Coy for finishing off our Maple Days program on a high note!  Be sure to mark your calendars for next year’s conference December 8th and 9th!

The first talk, led by Carri and Rachel, explored how to increase profitability by focusing on maple products.  What is the breakdown of selling maple syrup in smaller and smaller volume units?  What value-added products have the highest margins?  Are there alternative maple products that you have never even heard of before?  Detailed breakdown after detailed breakdown, producers could see their input costs and “shrink” as well as returns across various value-added maple products, from maple cream and maple candy to sugar and cotton candy.  Beyond the typical suite of value-added products, the talk also provided a quick overview of just how creative one can get using maple as an ingredient in products ranging from lip balm and hand lotion to marinades and sap seltzers.  The over-arching takeaway: it might be more work to create value-added maple products or sell your syrup in smaller units, but the reward is likely increased profits.

Mark Cannella took the second perspective in a totally different direction.  If your personal operation is stuck at a ceiling of 500 taps and you cannot expand staying on your own property, consider leasing maple taps or purchasing maple sap to increase your overall profitability.  The basis of Mark’s presentation can be explored more fully at Maple Manager in the form of sap pricing calculators, leasing guides, and lots more.  Exploring how sap leveraged from elsewhere can achieve economy of scale to justify a big equipment purchase or simply grow the volume of syrup for your market, leasing must be considered.  Another provocative idea Mark raised was that of multi-owner partnerships.  In other words, what would it look like for you to merge aspects of your maple operation with other local maple producers.  In the woods or in the sugarhouse, the possibilities for crafting a creative business structure is limited only by the imagination.  Staying true to best practices, legal agreements, and thorough cost-benefit analyses BEFORE diving in is always the key!

Finally, Mike and Les brought it all back home and put the emphasis where it ultimately must begin – maximizing the efficiency and profitability of the woods you manage.  After all, it is a common axiom that the sugarhouse is the place you spend your money, but the woods is where you make it!  Their talk leveraged Future Generations University’s work via an ACER grant dedicated to production and profitability.  To model best practices and engage producers at the unit of an individual and unique operation, researchers have been engaged in consultations that seek to identify room for improvement, equip producers to improve and enhance their operation, and then follow up to track progress.  While the talk could easily be the outline for an entire textbook or a week-long workshop on maple sugaring, it is sometimes good to step back from the details and look down from the bird’s eye view for some much needed perspective.

Regardless of a producer’s scale or experience, there was something for everybody in the 3-part profitability module to close our 2022 Ohio Maple Days event.  We look forward to seeing you next December 8th and 9th but hope to cross paths with you before then!

Upcoming NAMSC Webinars

Thinking of adding value-added pure maple products to your operation?  Looking to improve your current candy and cream skills?  Merle Maple confections expert Eileen Downs will demonstrate the processes used to make award-winning candy and cream, from start to finish.  Join this North American Maple Syrup Council webinar on Monday, December 12th at 7 PM.  Register here.

The second opportunity is offered twice.  Once at 7 PM on December 14th and again on December 17th at noon.  In these sessions, the lead researcher (Geoff Lewis from the University of Michigan) will describe this maple syrup life cycle inventory project and go over the data they’re looking to collect from producers and processors this coming spring.  These data will also be used to build an online calculator for any producer to estimate their own greenhouse gas emissions and receive suggested strategies to reduce these emissions.  There will be plenty of time to answer questions about the project and participate.  Registration information is here.