Student of Time. Dr. Selin Malkoc is a Turkish-American behavioral scientist born to secular parents in Istanbul, married to a Jewish-American from the Midwest, mom to two bi-lingual children, and Associate Professor of Marketing at The Ohio State University. The many hats she wears in life have given her a unique combination of perspectives on time, which is the main focus of her academic research. She examines how people make present and future decisions, how they make judgements about the passage of time, and how they choose to use their time. In her research, she identifies anomalies in human behavior, understands the psychological underpinnings of these anomalies, and tries to identify remedies to overcome them. Inspired by cultural differences she has observed throughout her life, her recent research focuses particularly on time management (specifically planning and scheduling behavior), identifying if, when, and how we should be organizing our time to make the most of it.
More about TEDx YearlingRoad and other other talks on the time at http://www.tedxyearlingroad.com/DrSelinMalkoc.aspx