Improve your social life by changing the way you schedule it

People enjoy the sunset at a river bank in Moscow, July 9, 2018.
By Lila MacLellan

It’s impossible not to notice when someone refers to an event without using “clock time” language. Recently, at dinner, a professional dancer friend of mine told a story about a long day on set for a TV commercial. We asked him what time it finished. “It was, like, sun-touching-the-horizon time,” he replied.

It was a poetic answer that, after a beat, drew some gentle teasing, because clearly he was living on a plane of higher consciousness than the rest of us. But I also wished we could join him there. If only we could plan to eat when we’re hungry, instead of planning to be hungry when we were scheduled to eat. If only, too, we could have lingered in the restaurant until the conversation came to a natural end. Instead, our group had booked reservations after exchanging at least a dozen messages, and half of us had obligations later on forcing us to stay mindful of the time.

According to behavioral researchers, if our goal was to connect and make the most of our shared hours, we were doing everything wrong. In that case, Gabriela Tonietto, a professor of marketing at Rutgers University, and Selin Malkoc, a professor of marketing of Ohio State University, recommend not scheduling an exact time to rendezvous, but instead to try making arrangements on the fly…

Continue reading at https://qz.com/quartzy/1508262/improve-your-social-life-by-changing-the-way-you-schedule-it/

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