Celebrate or Commemorate?
New research from researchers at Ohio State shows material goods might win out over experiences when marking special life events
Graduation, marriage, the birth of a child. All are significant life events that people want to remember as vividly as they can. We often mark these events with a purchase: either a celebratory experience or a material commemoration. Recent research has indicated a general consumer preference for experiences over material goods when it comes to giving and receiving gifts. but perhaps material goods have an advantage when it comes to marking significant life events?
Source: http://www.newswise.com/articles/celebrate-or-commemorate