Associate Professor Jay Dial believes that you learn best by doing. For the past 13 years, he has immersed the students in his MBA course, Applied Competitive Strategy, in a life changing simulation called Intopia. The course meets once a week and acts as a capstone course for the students as they bring together all the prior knowledge they have gained in their MBA experience. The students break up into teams and use the simulation that deals with the simulated production, marketing, and sales of computer chips to compete with each for the top spot.
To learn more about the simulation and it used in the class, watch the video below: