Visuals

Project Statement

This project explored 3D isometric drawing techniques through the creation and illustration of a mash-up word. My mash-word was “Hungrip”, a combination of the words hungry and clip. The meaning behind my word is quite literal; a hungry clip. More specifically, though, it describes the instance where an individual puts a claw clip within their hair and it starts pulling or eating it. Using a digital sketchbook program, I drew my word in a 3D manner and then placed it within an illustration of an individual’s back profile. To further push its meaning, I created a recall advertisement and put my entire composition within it to demonstrate how my word was essentially a claw clip gone bad. I used a cool-toned color palette with greys, blues, and browns so that the word would stand out and look trendy like actual claw clips do.

Process

View detailed project process at Mash Up: Process

Reflection

I had a very fun time creating this project. Drawing and illustration are things I’ve always admired but have never been good at doing. Making my mash-up word helped me to practice those skills and realize I can’t say that anymore. It was challenging initially but the digital format allowed me to make changes very quickly and move things around if they didn’t look how I wanted them to. Unfortunately, I don’t love the end product as much as I thought because it’s too wordy. While being wordy is a common feature within a product recall ad, I think the large number of words takes away from the overall effect of the illustration. The irony behind them is funny but in the future, this will be something I try to avoid. Besides that, this was a great project to end the semester because it strengthened my digital drawing skills, taught me a lot about shading in order to make 2D objects look 3D, and showed me how to use an illustration to convey the meaning behind a word.