1. Research

For this project, I didn’t do deep research. Instead, I listened the Mashup podcast and got some insights about mashup. After understanding some basics of mashup, I used random word generators online and wrote down some words that interested me and tried to find possible combinations. Fortunately, I got three possible mashup words that can use for final poster.

Exercise 1

For this exercise, I used photoshop and illustrator to create isometric illustration of my initials and got familiar with software. I tried different colors and experiment values.

Other Exercises

Letter Mood game

I used spin wheel to get random letter or number and an adjective in order to combine them and visually communicate. This game let me have a taste of visualization of mashup word.

2. Iteration

After having mashup words, I quickly wrote some possible ideas down and sketched it out.

Later, I decided use word “Dazzmond” for my final mashup word. The first was making every letter as shiny diamond, but that was too much. So, I started to play around different compositions and see what possibilities could come out from it. And then, I found out I could use shadow to illustrate the characteristic of dazzling diamond. So, for the next step, I made isometric form and added value and shadow to it. For the color selection, I decided to use just black and white instead of other colors, because I wanted composition stay unified and harmonious. Otherwise, the whole poster will be a chaos and won’t show the characteristics of the mashup word.

After about finishing the isometric form, I started to experiment the value and light from light and tried to make the composition balance.

3. Production

Adding details was my second last step: giving diamond more texture and modifying shadows.

Finally, adding definition of the word in dictionary format. I found if I simply put flat words on the poster, it might destroy the harmony. So, I was thinking about how to make definition and other parts as a whole. How about making text twisted and put it on the plane? And then, I quickly did multiples iterations.