Biological
- Studies have documented an elevated plasma concentration of β-endorphins which are linked to promoting feelings of happiness and relaxation leading some researchers to classify tanning as an addictive behavior.(4)
- The “Opiod effect” and feeling better about yourself leads to both a physical and psychological dependence on tanning (4)
Behavioral and Social
- Americans have associated a tanned appearance with health and fitness and many individuals report that they feel better about themselves after tanning. (4)
- A tanned appearance has become the social and media norm for an attractive appearance(5)
- Tanning industry has tried to down play the risks associated with indoor tanning by releasing aggressive marketing strategies aimed at teenagers and young adults. Some of these myths include:
- Indoor tanning is safer than sun exposure
- Indoor tanning will give a base tan to protect an you from burning when outside in the sun
- Indoor tanning is a safe way obtain vitamin D for bone health and a strong immune system.(5)
Environmental
- A 2012 Study by San Diego State University public health showed that in many large cities in the US there are more tanning salons than Starbucks or McDonalds making them more convenient to their customers. Many tanning salons offer discount packages such as unlimited tanning for $19.00 per month if you sign a 12 month contract.(9)
- The Affordable Care Act initiated a 10% excise tax on tanning that took effect on July 1, 2010. The hope of the “tanning tax” is to decrease the rate of tanning bed use.(7)
