Financial Literacy and Entrepreneurship: Helping high school seniors consider a future in small business

With only a few weeks of school to go before graduation, Van Wert City School seniors were offered yet another option to consider for their future:  becoming an entrepreneur and owning their own business.

Members of the Van Wert City Schools senior class are required to take Senior Government which includes a segment focused on Financial Literacy within the overall curriculum. The Financial Literacy portion of the class offers several aspects of personal finance, from car loans to credit cards. Missing in the program was an opportunity that involved owning your own business. Last year, Ohio State University Extension and the Wright State Lake Campus Business Enterprise collaborated with school administrators to teach students about starting their own business.

Van Wert HS EntrepreneurshipWith the program finishing its second year, Senior Government teacher, Bob Priest, was again impressed with the students’ interest and excitement about owning their own business. “Van Wert High School government students had the good fortune of participating with two universities at the local level for a three-day introduction to entrepreneurship, business planning and financing,” stated Priest. “I was impressed with the ideas the students created for the betterment of Van Wert, and then they had to put the numbers to their business plan. That was the difficult part. I think students now have a better understanding of how expensive and time consuming it can be to own a business.”

The program involved personal entrepreneurship assessments, identifying local market opportunities, and creating a business plan. In addition to a visit from local entrepreneur and business owner of Firehouse Pizza in Middle Point, the students learned about start-up expenses, on-going operating costs, pricing and break-even analysis.

Post-program evaluation results indicated that 98% of the students felt the program was suitable for graduating seniors and 95% recommended Van Wert High School continue to offer the program. Surprisingly, 48% of the students responded they would be interested in owning their own business in the future. “Because of this, I may now think about starting my own business while I may not have wanted to before,” remarked one of the participating students.

(Submitted by Cindy Leis, County Extension Educator, Van Wert County & Maumee Valley EERA and Van Wert City Economic Development Director)

Is YOUR community ready to attract new investment?

While many communities have assets that are attractive to those who currently live, play and conduct business there, do these communities have what it takes to attract new residents and businesses? Major corporations and others may invest millions of dollars in a community and don’t take the decision lightly.

According to economic and community development consultant, Carol Johnson, most communities all say the same things. She says what site consultants and prospects fear most when they visit a potential site is the local team will talk too much and waste their time!

Site Prep 2014-12-18According to Johnson, to be prepared “The local team needs to understand that every facet of your site is quantitatively ranked and each industry, each project will rank you differently.” In other words, the local team needs to convey the unique things they have to offer each individual prospect and be able to prove it. Corporations are obsessed with “risk avoidance” which means the local team must remove any mystery or perceptions of risk.

Successful communities have created a team that includes the local experts in the areas of:  utilities (e.g., gas, electric, water and waste water), industry, infrastructure, workforce, taxation and incentives. It is key that the local team can convey credibility and expertise when responding to prospect needs. It is especially critical that the local team can stand behind their commitments to meet project timelines and ensure project confidentiality.

So where might a community begin? Start first with an understanding of community assets. Second, be able to document these assets – how do the assets meet requirements of the prospect? Third, understand the key drivers of the prospect’s decision. KNOW THEM, UNDERSTAND THEM and CONFIRM THEM several times; prospects often change their minds. Last, understand that prospects make final decisions based on return on investment and their ability to minimize or overcome risk – perceived and real.

Are you SURE your team is ready?  Learn more on this topic at: ohioline.osu.edu/cd-fact/pdf/1504.pdf and ohioline.osu.edu/lines/comun.html#econdev.

(Submitted by: Cynthia Leis, Extension Educator and Van Wert City Economic Development Director)

High School Seniors explore another Path to their Futures

Van Wert HS Starting Right for the Student Workshop 2014 - #2Where have nearly two of every three new jobs come from since 1995? That would be small businesses, according to the SBA and U.S. Census. How can we stimulate entrepreneurial interest? How about a special workshop for getting high school seniors interested in and thinking about their futures as entrepreneurs and business owners? Such an effort was recently conducted with Van Wert High School seniors, 53 percent of which indicated, at the program’s conclusion, an interest in owning their own business sometime in the future.

For more information about the program and to read about the pilot project at Van Wert City Schools, click here.

(Submitted by Cindy Leis, County Extension Educator and Van Wert Economic Development Director)