The 6th and final stage in the diamond pipeline is selling the diamond jewelry to the consumer. Various retailers such as Tiffany and Company and Cartier sell diamond jewelry straight to the consumer. The diamond industry is a multi-billion dollar industry with sales values recorded at over $72 billion dollars a year. Diamonds are the most sought-after luxury good in the world by both men (as gifts) and women (for themselves). The United States represents the largest market for diamond jewelry with 50%, a distant second is Japan with 15%, and Italy is third with 5% of all diamond jewelry sold there.
