Research

 Selin A. Malkoc

• Kim, Junha, Selin Malkoc, and Joseph K. Goodman (2021), “The Threshold-crossing Effect: Just-below Pricing Discourages Consumers to Upgrade,” Journal of Consumer Research, 48 (April), 1096-1112 .
• Tonietto, Gabriela, Sam Maglio, Eric VanEpps, and Selin A. Malkoc (2022) “Time Will Fly During Future Fun (But Drag Until Then)” Journal of Consumer Psychology, 32 (3), 475-485.
• Goodman, Joseph K., Selin A. Malkoc, and Mosi Rosenboim (2019), “The Material-Experiential Asymmetry in Present Bias: Why Material Items Lead to Less Present Biased Preferences,” Journal of Consumer Research, 46 (December), 671-688.
• Malkoc, Selin A., and Gal Zauberman (2019), “Psychological Analysis of Consumer Intertemporal Decisions,” Consumer Psychology Review, 2, 97-113.
• Tonietto, Gabriela, Selin A. Malkoc, and Steve Nowlis (2019) “When an Hour Feels Shorter: Future Boundary Tasks Contract the Perception and Consumption of Time,” Journal of Consumer Research, 45 (February), 1085-1102.
• Malkoc, Selin and Gabriela N. Tonietto (2018), “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26, 49-53.
• Nelson, Noelle, Selin A. Malkoc, and Baba Shiv (2018), “Emotions Know Best: The Advantage of Emotional versus Cognitive Responses to Failure,” Journal of Behavioral Decision Making, 31 (January), 40-51.
• Tonietto, Gabriela and Selin A. Malkoc (2016) “Calendar Mindset: How Scheduling Takes the Fun and Puts the Work in” Journal of Marketing Research, 53 (December), 922-936.
• Goodman, Joseph K., Selin A. Malkoc, and Brittney Stephenson (2016) “Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events,” Journal of the Association of Consumer Research, 1 (4), 497-508.
• Maternity Leave (2014). Work in Progress.
• Malkoc, Selin A., William Hedgcock, and Steve Hoeffler (2013), “Between a Rock and a Hard Place: The Failure of the Attraction Effect Among Unattractive Alternatives,” Journal of Consumer Psychology.
• Goodman, Joseph K., and Selin A. Malkoc (2012) “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences.” Journal of Consumer Research, 38 (December).
• Maternity Leave (2011). Work in Progress.
• Malkoc, Selin A., Gal Zauberman, and James R. Bettman (2010). “Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences.” Organizational Behavior and Human Decision Making, 113(2), 112-126.
• Zauberman, Gal, B. Kyu Kim, Selin A. Malkoc and James R. Bettman (2009). “Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences.” Journal of Marketing Research, 46(4), 543-556.
• Ratner, Rebecca K, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, and Klaus Wertenbroch (2008), “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters 19, 383-397.
• Malkoc, Selin A. and Gal Zauberman (2006) “Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon.” Journal of Marketing Research, 43(4), 618-627.
• Malkoc, Selin A., Gal Zauberman, and Canan Ulu (2005). “Consuming Now or Later? The Interactive Effect of Timing and Attribute Alignability.” Psychological Science, 16(5), 411-417.
• Bhatnagar, Namita, Lerzan Aksoy, and Selin Malkoc (2003), “Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy.” In L. J. Shrum (Ed.), The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Mahwah, NJ: Lawrence Erlbaum.

Joseph K. Goodman

• Weingarten, Evan, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun (2023), “What Makes People Happy? Decoupling the Experiential-Material Continuum,” Journal of Consumer Psychology, 33 (1), 97-106
• Kim, Junha, Selin Malkoc, and Joseph K. Goodman (2022), “The Threshold-crossing Effect: Just-below Pricing Discourages Consumers to Upgrade,” Journal of Consumer Research, 48 (April), 1096-1112.
• Weingarten, Evan and Joseph K. Goodman (2021), “Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review,” Journal of Consumer Research, 47 (April), 855-877.
• Goodman, Joseph K. and Rebecca Walker Reczek (2021), “Choosing What to Choose From: Preference for Inclusion over Exclusion when Constructing Consideration Sets from Large Choice Sets,” Journal of Behavioral Decision Making, 34 (1), 85-98.
• Wright, Scott A. and Joseph K. Goodman (2019), “Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia,” in Handbook of Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, New York: Routledge.
• Goodman, Joseph K., Selin A. Malkoc, and Mosi Rosenboim (2019), “The Material-Experiential Asymmetry in Present Bias: Why Material Items Lead to Less Present Biased Preferences,” Journal of Consumer Research, 46 (December), 671-688.
• Goodman, Joseph K. and Sarah Lim, (2018) “When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance,” Journal of Consumer Research, 45 (August), 365-382.
• Goodman, Joseph K. and Gabriele Paolacci (2017), “Crowdsourcing Consumer Research,” Journal of Consumer Research, 44 (June), 196-210.
• Goodman, Joseph K., Selin A. Malkoc, and Brittney Stephenson (2016) “Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events,” Journal of the Association of Consumer Research, 1 (4), 497-508. 
• Ward, Morgan K., Joseph K. Goodman, and Julie R. Irwin (2014), “The Same Old Song: The Power of Familiarity in Music Choice,” Marketing Letters, 24 (1), 1-11. 
• Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174.
• Goodman, Joseph K. and Caglar Irmak (2013), “Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Producs,” Journal of Marketing Research, 50 (1), 44-54.
• Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (2013), “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,”t Journal of Behavioral Decision Making, 26, (July), 213-224.
• Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38 (December).
• Nicolao Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Journal of Consumer Research, 36 (August), 188-198.
• Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organizational Behavior and Human Decision Processes, 99 (March), 161-174.