For my first artifact, I chose the brand persona I created for my Social Media Marketing Digital Sandbox Project Group. During our time in the group the week before, we talked about audience analytics, brand personas and how companies should utilize that information to cater their posts to their desired audiences. Our assignment for the week was to pick a company and look up some of their demographics to use to create a brand persona for them. I chose Starbucks, and researched things like the age, education, race and family status of the typical Starbucks consumer. After finding these basic details and more, I started to design a persona graphic for the company. Beyond the basic demographics, I chose to include a short biography, other influencing brands, goals, challenges and motivations. I feel like I learned a lot from completing this activity, and I now know what a brand persona is and why it is an important aspect of successful marketing.
Here is my brand persona snapshot!
