Elements and Principles of Art and Design

Elements of Art

Color

The quality and type of pigmentation

Value

The brightness and darkness of the object

Form

The depth perception of 3D object being captured

Texture

The quality and definition of a surface

Space

The breathing room for the object

Line

Well, its lines. Shows some sense of movement and linearity.

Shape

Definition of length, breadth, and height of an object on a 2D surface.

 

 

Principles of Design

Balance

An image with equally distributed objects/ areas on both sides

Contrast

Placing objects side by side to bring out difference

Emphasis

Prioritizing and guiding the eye to the object of importance

Movement

Path of motion of an object in a still image

Pattern

Repetition of elements with a sense of intent

Proportion

Evenness of the relative size of objects

Alignment (repetition)

Arrangement in a straight line

Unity

Arrangement that invokes a sense of peace and completeness in its alignment

 

 

 

 

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