Media of Serial Narrative edited by Frank Kelleter

Various versions of the Planet of the Apes

Kelleter, Frank. Media of Serial Narrative. Theory and Interpretation of Narrative. Columbus, OH: Ohio State University Press, 2017.

This book collects essays by a wide range of narrative media scholars and divides them into four different sections based on medium (comics/lit, film, television, and digital transmedia), even though there are obviously overlaps between those media as stories branch out and find homes in different media. I want to come back and read all the essays I skipped because they weren’t directly connected to the other works on my reading list, but for now I read the intro, all of the film and most of the television essays (I’m not allowed to read the essay by Sean O’Sullivan as he is on my exams committee). Here’s the brief summary of each.

“Five Ways of Looking at Popular Seriality” – Frank Kelleter

Kelleter, editor of the book, uses his introduction to talk about what he calls “popular seriality” or the sense of seriality that has pervaded most media forms. He juxtaposes this to the idea of the “work” that has dominated popular and academic conceptions of the media landscape, an idea of a full and complete object that can be fully studied and explained or taken in. Popular seriality, on the other hand, extends on almost interminably, constantly inventing and reinventing the story such that it cannot be studied, explained, or taken in the same way as a singular work. He calls out, like the title says, five ways of looking at popular seriality: as evolving narratives (where there is a feedback loop between everybody involved in the production and reception of the serial that all create change within the narrative); as narratives of recursive progression (where narratives constantly are revised and reformulated as they are adjusted and continued such that what might be the main idea at the beginning might not be even part of the story by the end); as narratives of proliferation (where we must take into account the wide array of official, semi-official, and unofficial stories that are told with elements of the narrative, particularly what Kelleter calls “serial figures” who retain some central core while also shifting greatly depending on their incarnation); as self-observing systems and actor-networks (where serials become what Kelleter calls “entities of distributed intention” that attain an agential status through the reflection and work of the people involved in its making or experiencing); and as agents of capitalist self-reflexivity (where serial narratives become ideologically wrapped up in the idea of renewal via duplication, a core tenant of capitalism itself).

Kelleter’s ideas start off relatively benign but become increasingly more troubling as they go along, largely because they seem so plausible. His last two ways of looking at popular seriality will be something to wrestle with as I continue my work on serialization as a storytelling strategy.

Based on the points discussed so far, we can describe popular series as self-observing systems, in the sense that they are never just the “product” of intentional choices and decisions, even as they require and involve intentional agents (most notably, people) for whom they provide real possibilities of deciding, choosing, using, objecting, and so on. In shaping the self-understanding of their human contributors, series themselves attain agential status. As praxeological networks, they experiment with formal identities and think about their own formal possibilities. And they do not do so instead of human beings but with and through dispersed participants, employing human practitioners (who are sometimes much younger than the series in question and who will often express a sense of practical commitment to it rather than a sense of originating authorship) for purposes of self-reproduction. Series are not intentional subjects but entities of distributed intention. (25)

At its most abstract, my (systems-theoretical) argument suggests that popular seriality, understood as a larger historical phenomenon that has accompanied Western modernity since the mid-nineteenth century, supports a practical regime of continuation itself. What is being continued here is the contingent, but historically powerful, partnership between democratic ideologies and a particular system of cultural production. It is worth remembering in this context that one of the most difficult problems of serial storytelling consists in translating repetition into difference. Following Eco (1990), this has been said so often that we sometimes like to move beyond these terms. But we ignore Eco’s lesson at our own peril, because what looks like a simple matter of narrative technique on closer inspection turns out to be a core problem of modernity itself: the problem of renewing something by duplicating it. This problem lies at the heart of an entire system of cultural production that, for want of a better term – and without need for revelatory pathos – is still best described by the name it has chosen to describe itself: capitalism. (29)

“Inevitability of Chance: Time in the Sound Serial” – Scott Higgins

Higgins writes about old film serials like Flash Gordon, and observes that not only do the serials have a pretty obvious 5-part structure in the small episodes (three action beats at the beginning, middle, and end with two dialogue segments that come between each of the action beats), but also that there is also a somewhat standard overall structure for the full run of the serial where the opening and closing episodes contain most of the narrative progression while most of the episodes between do relatively little to progress the plot in any real way. Though these early serials are not my main area of interest, they are nevertheless influential for the movies and shows that I am interested in, and so Higgins’ ideas must be contended with as I think about whether or not my objects of study stick to these structures or deviate from them meaningfully.

“Spectral Seriality: The Sights and Sounds of Count Dracula” – Shane Denson and Ruth Mayer

Denson and Mayer productively develop their own conception of the “serial figure” by claiming that they are the character who, via their liminality and ease of crossing borders, often takes up a kind of media-ness as they adapt and change depending on the time and situation they appear in. These figures don’t usually change over time, at least not in the way we think of traditional character growth or change. Instead, they adapt (or are adapted) to fit within one historically-rooted idea or another while retaining a core truth(s), especially including the ability to change form or inhabit different planes of existence. It’s a very intriguing idea, even if my own area of interest is in the very opposite phenomenon (where characters do change, usually offscreen, from their previous incarnation).

In particular, we are interested in the way that Dracula embodies and paradigmatically exemplifies a “spectral” logic that enables serial figures to proliferate across media channels, passing from literature to film to radio to TV and to digital media, exhibiting all the while and uncanny sort of resiliency that is the product as much of the figure’s flexibility as of its iconicity. By serial figure, we mean a type of stock character inhabiting the popular cultural imagination of modernity – a “flat” and recurring figure, subject to one or more media changes over the course of its career. We see serial figures as integral and ideologically powerful components of the political and economic order of modernity, part of a system that works expansively to increase commensurability and connectivity. Serial figures operate in this system as mediating instances between the familiar and the unknown, the ordinary and the unusual. […] These figures parasitically appropriate the media ensembles of a given period, taking up residence in them and making them their own. In doing so, they function as markers and active agents of the very process of media change. In a certain sense, they become media – epitomizing the fact that media are never only transparent means of transportation but that they also imprint their “traces” indelibly onto the “messages” or “contents” they convey (Krämer 1998: 74). […] These large-scale media transformations tend to be read in terms of “innovations” (or, more recently, “updates”) and thus suggest that media history is a directed and linear process. But serial figures, with their feedback loops and self-reflective logics of iteration, epitomize the fact that the evolution of media systems is a non-teleological process: overdetermined by competing forces, random, accidental, and consequently always also haunted by a sense that “things could have been otherwise) (Denson 2012). In this respect, not only are serial figures subject to constant narrative revision and adjustment for the sake of retrospective continuity, but they also invite counter factual questions (“what if?”) about the course of media history itself, thus situating themselves as the ideal conceptual figures for media archaeological inquiries. (108-9)

“Hollywood Remaking as Second-Order Serialization” – Frank Kelleter and Kathleen Loock

One of the two essays that directly touches upon my area of interest, this essay by Kelleter and Loock is rife with interesting ideas and examples. The central conceit is that the remake is not fundamentally distinct from the ways that serials work, from the ideas of revision and cinematic self-historicization (where a remake or sequel tends to confer a certain status upon the original film that is sometimes only recognized or reignited by that sequel or remake) to enable what they call second-order serialization, or serial narratives about (and by way of) serial narratives.

Unlike daily cartoons or telenovelas, feature film iterations cannot structure rhythms of everyday life. Instead, they often structure seasonal, generational, and media-historical sequences. (131)

In short, the early [Planet of the Apes] films, the 2001 remake, and the 2011 prequel/reboot – made so many years apart – all lay claim to being state-of-the-art, thereby reflecting, with varying degrees of success, distinct media specific moments of an expansive narrative consumer aesthetics. In this manner, popular culture’s increased availability for re-performance and comparison invites deeply autobiographical engagements with commercial material, to the point of structuring individual personalities and their life stories in terms of progressing brand (dis)attachments. But media generations can also recognize themselves in the cultural concerns of remade films, which are usually accentuated more sharply there than in non-serialized formats. (142-3)

“New Millennial Remakes” – Constantine Verevis

Verevis, like Kelleter in the opening essay, identifies several ways that a phenomenon happens or works, in this case the object of study is the spate of remakes that occurred in the early years of the new millennium. Verevis claims that these remakes are intermedial and transnational, that they embrace the postauteur (where the marks of authorship shift from originality towards reproducible trademarks), that they are characterized by proliferation and simultaneity, which lead into the final idea that they do not compete but coexist with the originals. There’s some strong crossover with the ideas presented in the previous essay by Kelleter and Loock, but Verevis uses the essay to draw out some minor differences in the concepts presented in each.

By the beginning of the new millennium, however, there was evidence of a discursive shift, with subsequent industry discourses framing publicity more positively around a new film’s “remake” status by ascribing value to an earlier version and then identifying various filters – technological, cultural, authorial – through which it had been transformed (“value-added”). In the first instance, this move can be seen as a commercial strategy (a way to sell a back catalogue), but it also identifies a serial practice in which the remake does not simply follow an original but recognizes new versions as free adaptations or variations that actualize an implicit potentiality at the source. This trend, which has increasingly led to authorized remakes that bear only a generic resemblance to their precursors, seems to have found its apotheosis in the “reboot”: a legally sanctioned version that attempts to disassociate itself textually from previous iterations while at the same time having to concede that it does not replace – but adds new associations to – an existing serial property. In other words, it marks out not merely a critical historical moment in which remakes no longer linearly follow and supersede their originals but also a digitized, globalized one in which multiple versions proliferate and coexist. (148-9)

The remake has never been a static thing but a concept that is always evolving. And while it may be too early to draw conclusions as to the nature of a distinct historical period, these notes should demonstrate that the present and future of cinema is a re-vision of its past, especially in the new millennium, and that aesthetic and economic evaluations of film remakes (good or bad, success or failure) are less interesting than the cultural and historical significance of new millennial remaking practice. (164)

“The Ends of Serial Criticism” – Jason Mittell

At the start of the TV section, Mittell focuses on arguing that the study of serial storytelling is fundamentally different from that of the singular work because it has formal and production-based differences that must be paid attention to. He writes of the way that a show might use one element (a taped confession in Homeland, for example) in different ways throughout the series to mean different things in different situation, a point that he extrapolates to write of the way that a long-running show can contain multiple different political (or other) perspectives, sometimes conflicting ones, over the course of the show. These realities mean that academics studying serial stories must be cautious of trying to pin a show or story down to one particular position, particularly if they are writing about a show that isn’t yet finished. Even a finished show might come down on one side or another, but that still doesn’t negate the variety of perspectives contained within the show.

His second point is that shows and other serial stories have the ability to incorporate audience sentiments within the show, but that such a possibility doesn’t cancel out other criticism of the show. To demonstrate this point, he writes of the way that Walter White uses much of the same language that the misogynist “fans” of Breaking Bad used in talking about Skyler White during a climactic speech to her. While this makes for a powerful example of the ways that shows can respond to their bad fans, Mittell takes pains to point out how the show fostered such fans to begin with through season after season that positioned Skyler as an obstacle to Walter instead of a more fully developed and understandable character. The overall point of Mittell’s essay is that we, as academics interested in looking at serial media, must pay attention to the plurality of polysemy of the form, a polysemy that comes not just from applying different lenses to a singular work but from the series itself, which by their nature contain multitudes of different meanings.

We can understand these serial instances of political reframing through the lens of articulation, as defined by Stuart Hall (Grossberg 1986): dominant forms of political ideology are forged by the contingent linking of social practices to cultural meanings, which frequently shift and transform within new contexts. […] Serial articulation depends on the practice of reiteration, where repeating and reframing help define which linkages are maintained and which are discarded over the course of a series, highlighting how the political interpretations of serial narratives are always subject to revision and recontextualization. Seriality itself is wrapped up within this notion of articulation, as the connections between the already-seen and the new installment are the chemical reactions that create resonances of meanings, emotional engagements, and layers of cultural politics that encourage viewers to keep watching for new linkages and recontextualizations. (175)

As argued by Horace Newcomb and Paul Hirsch (1994, analyzing conventional episodic forms), the power of television narratives to raise cultural questions is at least as important as their power to provide ideological answers. Television’s ability to act as a cultural forum is even more vital for long-form serialized narratives whose potential answers providing closure are deferred for weeks, months, or even years. Such temporal gaps highlight how much political meaning making occurs within the broader temporal frame of serial consumption, as the politically explosive questions that Homeland raises remain ambiguously unanswered for months, creating a temporal gap for viewers and critics to fill with their own shared practices of interpretation and debate. (176)

It is fairly straightforward business to interpret a television program using the field’s well-established critical tools, isolating the particular episodes and moments that best support an argument or focusing on opinions that will help label a text ideological and/or progressive. But once you account for how serial television works over time and across various cultural sites, it becomes hard to say anything about a program’s politics with any conviction that is not draped in contingency, partiality, and competing perspectives. That might also be true for a stand alone cultural work like a novel or film, as a text’s multiple layers of meaning contradict itself and create enough interpretive varieties to sustain decades of competing scholarly interpretations. But a serial text talks back to its critics by rearticulating the meaningful moments through reiterations and recontextualizations, as with Homeland‘s video, or by putting the words of its most rabidly misogynist viewers into its protagonist’s mouth, as with Breaking Bad‘s climactic phone call. Interpretive criticism of a moving target that both serially rearticulates itself and directly incorporates its own cultural reception is of a distinctly different order than the stable polysemy of a novel or film, or even the post-serialized finality of a television series that has completed its run. (181)

“Sensing the Opaque: Seriality and the Aesthetics of Televisual Form” – Sudeep Dasgupta

Dasgupta spends much of this essay adding on to Mittell’s concept of the “drillable” TV text, those shows that invite and inspire audiences to investigate and try to fully understand the plot, characters, and world depicted therein. Dasgupta suggests that if Mittell claims that these kinds of shows create a sense that audiences can completely take in and understand a text through this drilling process (which happens largely online after initial airing), they also usually contain moments of opacity that are un-drillable, pure sensation and meaningless. Dasgupta’s premise is intriguing to say the least, as it pushes back against the standard academic stance that everything is explainable and understandable with enough work, but I have to say that I was just not smart enough to follow the rest of the essay. I just couldn’t make sense of Dasgupta’s references to other academic works and theories, which left me without a lifejacket in the middle of an ocean of non-understanding. I’ll go back to this one in the future to try to figure it out, but for right now, I’m throwing the towel in.