KEK Residentials
Newark is a small traffic friendly city that has been expanding rapidly in recent years. Currently, Newark’s city center is being restored, driving up property values and attracting a far wealthier demographic than those who have lived there in recent history. It is in this setting that KEK Designs has decided to unveil KEK Residentials. The overall goal with this project is to capitalize on the future influx of wealth and overall lack of upscale housing. KEK Residentials is a three floor gym-apartment complex hybrid, designed to offer a modern, upscale alternative for wealthy tenants.
Figure one demonstrates an aerial view of the plot that the new residency intends to cover. Figure two demonstrates the floor plans of the three story building with underground parking. Figure three is a rough sketch of the front of the building.
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(Fig 2)
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Proposal Justification:
After discussing a number of different ideas of varying seriousness (see appendix for a sample), KEK Designs decided on a hybrid gym and upscale apartment complex for a number of reasons. The principle reason for the gym part of the project is the lack of a nearby, upscale gym. There are a handful of gyms sprinkled liberally throughout Newark, but many would feel unfamiliar to a wealthy Columbus expatriate. Furthermore, income can be supplemented by selling gym memberships to the general public, with the intent of providing an alternative source of revenue to the owners to insulate the project from fluctuations in the housing market. The upscale apartment portion of the project was decided upon after the gym portion, though the gym is supposed to supplement the apartment complex, rather than the inverse. This portion of the project is a bit of a gamble, reliant on Newark doing well financially in the relative long term. While finding investors at this moment would be extremely difficult, KEK Designs is confident that funding could be secured within a few years, as long as Newark’s growth continues to accelerate at the same rate it is now.
The building is offset from the sidewalk by the green space located in front of the building and this is approximately 412/192 feet. This offset and the associated green space is designed such as to both draw the eye into the front of KEK Residentials while simultaneously being consistent with the setbacks of the surrounding buildings. KEK decided the green space would also be a beneficial touch to the apartments as it adds a backyard like feeling to the space and thus inspiring a notion of home.The green space contains three picnic tables for outdoor lunches and meditation. The gazebo outside of the residence has a stone path and serves as a great place for pictures or simply enjoying the view. The first floor houses half of the gym, a small indoor track and basketball court (as currently proposed) as well as a lobby area, mailroom, and offices.The first floor is designed to be a common area, where the public gym goers mix with residents freely. One heavily debated feature of this floor is the indoor basketball court and track, with concerns about the resulting noise being the main complaint. In any case, much like the underground parking, the basketball court is an addition that may or may not be realized, depending on other external factors. The second floor encompasses the other half of the gym and features the first set of apartments. As currently planned, there are ten spacious apartments, each with private bathrooms and pseudo-balconies overlooking their respective sides. The remaining space is reserved for a common area, which serves as a buffer between the gym and apartments. The third floor offers penthouses and larger sized rooms to accommodate families while the second floor consists of smaller rooms for those who want a more solitary space.
The strengths of this proposal include an adaptable plan that allows the residence to adjust to threats,a potentially substantial return on investment,easy access to downtown Newark, and nearby access to necessary utilities. The weakness of the proposal are the proximity to other gyms and less appealing infrastructure of Newark’s downtown. However, these weakness may be overshadowed by the opportunities that the residence provides and may take part in. Opportunities include expansion to vacant lots that may be easy to acquire and the opportunity to attract millennials to its downtown creating a diverse generations for the city of Newark. Threats that may impede the implementation of KEK residentials are limited demand for high end apartments, assumption of Newark’s economic expansion, competition of smaller high quality lofts in the area, and the surrounding buildings not tailored for high end clients.
Appendix: Rejected Ideas
- Shopping Complex
- Public Park
- Space Elevator
- Parking Lot
- Tannery and Rendering facility
- Low cost housing apartments
- Vertical Shooting Range
- Low cost gym