Social Media Digital Toolkit for EFNEP Professionals

This week I will be speaking on a panel at the National EFNEP Conference to discuss social media use in EFNEP programming. Below are curated links for learning what social media is, what to use, how to use it, and even how to garner data and report it.

 

Expanded Social Media Strategy PPT [direct link]

Social Media Strategy Template

Facebook Guide to Creating and Managing Facebook Groups

One Post Five Ways

Other Ohio State University Extension Social Media Resources

CDC Health Communicator’s Social Media Toolkit

CDC Guide to Writing for Social Media

Other CDC Social Media Tools & Resources

JOE Article: Collaborating with Your Clients Using Social Media & Mobile Applications

Social Media Evaluation Resources

 

If you’re in need of the basics, I recommend Mashable’s Beginner Guides to Facebook, Twitter, the Hashtag, Pinterest, and Instagram. Remember, you don’t need to be in every social media space. Only have a presence where it makes sense; be where your participants and audience are. If they don’t use Twitter, than you shouldn’t either.

Social Media Evaluation Resources

I recently presented a professional development webinar for the National Extension Association of Family & Consumer Sciences with Sarah Baughman (eXtension) on social media evaluation and reporting. Here is the slide deck for those interested:

Helpful links and resources for social media evaluation:

Export Data

Evaluation Plan & Research Protocol:

http://go.osu.edu/smevalirb

 

Blogs:

OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech (subscribe to posts as we update and post to the blog)

Beth Kanter – http://www.bethkanter.org/

Social Media Examiner – http://www.socialmediaexaminer.com/

 

Tools:

Sprout Social (All)sprout social

TweetReach (Twitter)

Hootsuite (Twitter)

Tailwind (Pinterest)

Canva (to create graphics & infographics)

Thanks to Sarah Baughman (eXtension) for help in compiling this list!

Social Media Evaluation and IRB: Resources

I have had many requests for information and resources regarding IRB and evaluation documents for social media evaluation – including evaluation for campaigns or for end of the year reporting. Below are items you may find helpful. Please use, edit, share, etc. as needed:

BTK Research Protocol (IRB Doc)

Back to the Kitchen Evaluation Plan  (For outlining a specific evaluation plan for social media campaigns)

Reporting Your Good [Tech] Work: Facebook  (OSUE Ed Tech Blog)

CFAES Social Media Guidelines

Back to the Kitchen Campaign: In Depth Preso

Many of the presentations I’ve given at national conferences as of late have been very limited on time! As a result, I’ve posted a more in-depth version of the presentation for those who may be interested in seeing statistics from the campaign and surveys given to the Extension professionals who participated.

 

[slideshare id=15471333&doc=osuebtkpresentation-121203140806-phpapp01]