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Social Media Digital Toolkit for EFNEP Professionals

This week I will be speaking on a panel at the National EFNEP Conference to discuss social media use in EFNEP programming. Below are curated links for learning what social media is, what to use, how to use it, and even how to garner data and report it.

 

Expanded Social Media Strategy PPT [direct link]

Social Media Strategy Template

Facebook Guide to Creating and Managing Facebook Groups

One Post Five Ways

Other Ohio State University Extension Social Media Resources

CDC Health Communicator’s Social Media Toolkit

CDC Guide to Writing for Social Media

Other CDC Social Media Tools & Resources

JOE Article: Collaborating with Your Clients Using Social Media & Mobile Applications

Social Media Evaluation Resources

 

If you’re in need of the basics, I recommend Mashable’s Beginner Guides to Facebook, Twitter, the Hashtag, Pinterest, and Instagram. Remember, you don’t need to be in every social media space. Only have a presence where it makes sense; be where your participants and audience are. If they don’t use Twitter, than you shouldn’t either.

Social Media Evaluation Resources

I recently presented a professional development webinar for the National Extension Association of Family & Consumer Sciences with Sarah Baughman (eXtension) on social media evaluation and reporting. Here is the slide deck for those interested:

Helpful links and resources for social media evaluation:

Export Data

Evaluation Plan & Research Protocol:

http://go.osu.edu/smevalirb

 

Blogs:

OSUE Ed Tech Blog: http://u.osu.edu/extensionedtech (subscribe to posts as we update and post to the blog)

Beth Kanter – http://www.bethkanter.org/

Social Media Examiner – http://www.socialmediaexaminer.com/

 

Tools:

Sprout Social (All)sprout social

TweetReach (Twitter)

Hootsuite (Twitter)

Tailwind (Pinterest)

Canva (to create graphics & infographics)

Thanks to Sarah Baughman (eXtension) for help in compiling this list!

Social Media Evaluation and IRB: Resources

I have had many requests for information and resources regarding IRB and evaluation documents for social media evaluation – including evaluation for campaigns or for end of the year reporting. Below are items you may find helpful. Please use, edit, share, etc. as needed:

BTK Research Protocol (IRB Doc)

Back to the Kitchen Evaluation Plan  (For outlining a specific evaluation plan for social media campaigns)

Reporting Your Good [Tech] Work: Facebook  (OSUE Ed Tech Blog)

CFAES Social Media Guidelines

How to Fix Our Obsession with “Busy”

Photo Credit: John Schultze

Photo Credit: John Schultze

“When did we decide that working 80 hours a week was acceptable? When did we decide that answering a work e-mail at midnight meant you were dedicated?”

This sentence was muttered nearly three years ago to me by a friend and colleague who also happens to serve in an Extension administrative role. It’s been three years, and I feel as though our epidemic of “busyness” has gotten worse in Extension. There is so much talk of “change” this year during our Centennial celebrations. States are planning for the future. But we’re focusing on the wrong things. Yes, future clientele needs are important. But what about the internal issues that haven’t been addressed?

An organization that is archaically-structured and governed currently will never effectively meet the needs of a future population.

One of these main internal issues we need to address is our obsession with and devotion to busyness. This 4-letter-word is something I’ve been paying a lot of attention to lately, because it’s personal. I am a wife and mother of two kids, ages 10 and 6. Both of which are involved in 4-H, Rec-league and YMCA sports (don’t even get me started on “Select Sports” – that’s an entirely different conversation). My husband is currently finishing up an additional college degree and is feverishly job searching. In a backwards way, this means that I am currently scheduling my work around his school schedule. My kids are old enough that I can actually enjoy my own hobbies now, which due to my tendency to getting bored easily, are always changing. My hobby of the moment = running. I happen to also like my friends and still want to spend time with them. And I have 3 separate appointments in Extension. Let me type that again – 3 Separate Appointments. Enough said. I have a lot going on, but I manage to juggle it all most days, thanks to the awesomeness of my Google Calendar. It’s the days when one of the balls falls to the ground that get to me. And almost always, that ball is labeled “work”, which is my choice, but I still feel incredibly guilty. Because I’ve been conditioned to feel that way.

When it Hit Me. The first time I realized Extension had a problem with busyness was the day I participated in a panel discussion six years ago during an Ohio State graduate class full of Agricultural Education students. They were seniors about to graduate. We were the new and seasoned Extension professionals and Ag teachers who could offer them some advice. One question posed to us by a student: “What advice do you have to juggle everything? How can I still have time to work and do the things I want to do?” We went down the row of “workers” and responded one-by-one. I only remember my advice and the advice a colleague of mine gave, whom I looked up to as an informal mentor at the time. My advice = keep a very, very detailed calendar. Carve out personal time. Friend time. Family time. At the beginning of every month. Then schedule everything else around that. I’ll admit this wasn’t perfect advice, but I was only a couple months into my career in Extension at this point. Then my mentor stood up – purposefully, as if to say: “You better listen to this!” – and nearly chided the student for asking such a question:

“Let me ask you this – how successful do you want to be? If you want to get ahead, you better be willing to give up your personal life. Work needs to become more important than your friends.”

Her words left a bitter taste in my mouth that day and have stayed with me ever since. In a way, this bitterness made me much more mindful about the choices I make while juggling all those balls in the air. It’s part of a technique Arianna Huffington refers to as the “third metric” in  “Thrive: the third metric to redefining success and creating a life of well-being, wisdom, and wonder”. Guy Kawasaki does a wonderful job summarizing Huffington’s book in his “Let’s Stop the Glorification of Busy” post.

Other examples of busyness I’ve witnessed in Extension:

– people who have left the organization because they want their “personal time” back

– colleagues who don’t walk the talk when they encourage others to say “no” to new commitments

– being told that you have no choice but to accept an invitation to “participate” on yet another committee assignment, or having someone ask you – “how can you say ‘no’ to that opportunity?”

– feeling as though you have to be at every “important” event or meeting for people to think you take your work seriously

– traditionally-minded co-workers who think anyone who works outside of office hours is overworking themselves – thus they overwork themselves to keep up with (or stay ahead) of you

– having to schedule a meeting 4 months out with colleagues in order to “find time” to meet

And I think the ultimate example of knowing that we’re too obsessed with “busy”: feeling guilty if you tell someone that you have nothing on your calendar more than one day during a five day span. After I had this feeling more than once, I knew we had a problem.

If we’re going to begin planning to meet the needs of the population in 100 years – we had better come up with some solutions to fix our internal issues beforehand. Here are some thoughts:

 

What if leaders posted pics of their family outings? Would you be more inclined to spend more time with your family?

What if leaders posted pics of their family outings? Would you be more inclined to spend more time with your family?

How we can fix our obsession with “busyness”:

  1. New Leadership Philosophies This one can be simple. Less is more. Leaders shouldn’t only reward those who are busiest. Provide incentives for those whochoose to excel in hobbies outside of Extension – or who take all of their vacation time every year *gasp*. Leaders should not project an image of working 24/7 – they should project an image of what they want to see reflected in the organization. We need more leaders with personal blogs who talk about how they make free time a priority; who also Tweet about their training for marathons, ask everyone in the organization what book they should read next for pleasure, and post images of their kids taking a hike with them at the local nature preserve.
  2. Get More Involved Because we still operate as a hierarchy within Extension, even though our leaders may project an anti-busy philosophy, issues could (and would) still exist at the regional or county levels. I can’t tell you how many times I have heard one thing from the Director of Extension, and then another from several “county directors” who have other plans. In my opinion, this is one of the biggest inhibitors we have to progress in Extension. Until our organizational structure changes, leaders will need to get more involved. They will need to take the initiative to work past those in management positions and work with staff directly to ensure this new philosophy is communicated, promoted, and supported.
  3. Promote Mindfulness We have been preaching “wellness” here at Ohio State for a while and yet a disconnect still exists between what is being said and what employees are actually doing. We are still using “I’m too busy for ______.” as an excuse. Having participated in a Mindfulness course, I can attest to how practicing simple moments of mindfulness changes how you choose to spend your time. Much simpler than meditation, Mindfulness is an easy way to choose to just be present in each moment. To actually pull yourself away from a situation and look at what is happening around you. We need much more of this in Extension. If leaders promoted this practice, it may change our adoration of “busy”, because people could begin to see with eyes wide open how it’s negatively effecting our work culture, as well as our lives. You can read more on Mindfulness here and watch Dr. Maryanna Klatt’s (Ohio State) TEDxColumbus talk about her Mindfulness research here.

What other opinions do you have about our obsession with “busyness”?  How can we fix it?

Photo Credit: Jon Fife

Photo Credit: Jon Fife