I have had many requests for information and resources regarding IRB and evaluation documents for social media evaluation – including evaluation for campaigns or for end of the year reporting. Below are items you may find helpful. Please use, edit, share, etc. as needed:
BTK Research Protocol (IRB Doc)
Back to the Kitchen Evaluation Plan (For outlining a specific evaluation plan for social media campaigns)
Reporting Your Good [Tech] Work: Facebook (OSUE Ed Tech Blog)