(University of Pennsylvania)
Neural approaches to understanding how ideas and behaviors spread
In this talk, I will provide an overview of work linking neural responses in small groups of people to individual behavior change and the spread of ideas outside of the lab, as well as population level behaviors that go beyond the individuals whose brains are scanned. I will also describe recent research linking brain activity to behavior outside of the lab that incorporates social network measurements into models of brain-behavior links.
The colloquium will be held in Psychology Building 035.