Individual Concepts:
Carter McKinley Concepts:
1. Solves– Cap and getting deodorant out of stick
2. Solves– Cap, application and accuracy
3. Solves– Easy access
4. Solves– Cap and application
5. Solves– Cap, getting deodorant out of stick and accuracy
Max Bettan Concepts:
1. Solves– range and proper application
2. Solves– range and accuracy
3. Solves– range, proper application and cap opening
4. Solves– range, accessibility and eliminates usage of hand
5. Solves– opening and closing of cap
Brent Phillips Concepts:
1. Solves– Problem with removing cap
2. Solves– problem with proper application of deodorant
3. Solves– problem with removing cap and spinning dial to expose more deodorant
4. Solves– problem with reach and is flexible to allow for thorough application
5. Solves– reach and includes pivoting ball to also aid in thorough application
Nick Brickles Concepts:
Each concept attempts to solve the problem of removing the cap and adjusting the amount
1. Reinvented Deo Stick
2. Deodorant case that electronically controls the lid/amount
3. Deodorant base that secures the stick, spin deodorant
4. Button that pops lid off
5. Different iteration of the base idea
