The Weapons Effect: Qualtrics Survey
I had the pleasure of being selected to work with Dr. Brad Bushman [1] to create a standardized collection of images for the testing of the weapons effect [2]. Dr. Bushman recognized a potential need in the social psychology community for a validated image bank for the purpose of testing this effect in other labs. My first job was to collect images from the internet of hand guns, hair dryers, and hand drills. The last two were chosen as items that are visually similar to a gun but lack violent associations. I then created image pairings that were most visually similar so that the collection was reduced to 30 pictures, 10 for each item.

Next, I used Photoshop to remove all branding, make photos black and white, even contrast, standardize sizing and finalize visual similarities. After this step I was ready to begin building the survey by which images would be rated by participants on a variety of scales. I was excited to apply the knowledge I had gained from my research methods courses, using it to select the most appropriate question type for each inquiry and carefully choose wording. I learned a lot about Qualtrics and the flow of internet surveys from this experience.
First, I was commended for my suggested revision to the consent form, which clarified that participants will view graphic images but can stop the survey at any time. The next survey block collected demographic information, which I crafted to send participants to different pages based on whether we had met our quota for their characteristics. There were two blocks of image related questions, one for the photos I had made for the weapons effect and for the miniMAM, which is a validated measure to gauge individual differences in arousal, aversion, and reactance to positive/negative graphics. Since we decided to use similar scales and dimensions for the rating of the weapons effect image bank, the mimMAM will help in the analysis by providing a validated comparison group. Lastly, the guns attitudes scale was presented.
I was given a great degree of independence on this project so long as I crafted the survey to meet the goals of my PIs. Thus, I learned how to implement concepts into usable software. However, it was not always easy to know how to get what I wanted to happen in Qualtrics. I spent time exploring options and playing around in the program, asking questions of more experienced researchers, and even calling the Qualtrics support line when needed. I also grew from being a part of an ongoing critique as I was able to communicate professionally, receive feedback, justify my decisions, and connect with a virtual team. It was insightful to be a part of this project from start to finish. It is so excited to see the steps taken to transform an IRB protocol submission document into reality.
[1] https://u.osu.edu/bushman.20/
[2] https://www.psychologytoday.com/us/blog/get-psyched/201301/the-weapons-effect