What do you consider to fall within the realm of “merchandise”?
– “international dot connector in the music industry”
– “brand to producer”
Do you see an era where merchandise may ever become obsolete?
– “Absolutely never.”
What are some pros and cons of merchandising?
Con:
– large initial investment
– trial and error
– creating a team
Pro:
– profit margins
– strengthens fan base
What’s a good example of merchandises impact on the music industry?
“Classic rock era tour tees have been extremely impactful since they first came out.”
What’s your favorite merchandise of all time?
The Weeknd and “The XO camp” (his label)
Can you speak on the conversation regarding the increased value of merchandise over time?
“I think that the value of merchandise will always be in the eye of the beholder.”
Is there a new version of merchandising coming with the virtual generation?
“Sure, NFTs are a great example.”
What is comparable to merchandise as a revenue steam in the music industry?
“Nothing” … mentions that other new streams may arise but that there are no profit margins similar to merchandise
How does merchandising influence the success of a brand or artist?
It adds money to the budget/profit and increases fan base strength
Is it better to drop exclusively or widely?
“Both work, it depends on what type of fan base you have.”