Hugh McIntyre, Forbes
McIntyre evaluates how merchandise has stood the test of time through various major changes in the music world. Whether it be the modernization of distribution, touring, marketing, etc., merchandise has still managed to remain in the same or at least a very similar form throughout generations of music.
In Scott’s presentation, the importance of cyber security was something I grasped. It was compelling to see how hackers can track all that we do if we’re not properly protected. I have often heard of the “Carbon Footprint”, but have never payed it much mind. After being properly educated, I now take the topic very seriously. I think it may be far fetched to exclude google from my life, but I will definitely use some of his other tips to help me when I’m using the search engine. If, for any reason, I want to perform a search that doesn’t include my name, I will use one of the recommended search engines in order to ensure my safety.
Owner of TSO Records and founder of LiveMixtapes.com
What do you consider to fall within the realm of “merchandise”?
Do you see an era where merchandise may ever become obsolete?
What are some pros and cons of merchandising?
What’s a good example of merchandises impact on the music industry?
What’s your favorite merchandise of all time?
Can you speak on the conversation regarding the increased value of merchandise over time?
Is there a new version of merchandising coming with the virtual generation?
What is comparable to merchandise as a revenue steam in the music industry?
How does merchandising influence the success of a brand or artist?
Is it better to drop exclusively or widely?
Merchandise is one of the most important and dependable revenue streams in the music/entertainment industry due to its high-profit margins and physical product.
Owner of Livemixtapes.com and TSO Music Group
Quincy “Big Heff” Taylor
Def Jam Records|VP of Nerve Djs| 300 Ent
Hugh McIntyre, Forbes
Eamonn Forde, Musically
Music Merchandising Moves On
Essi Hirsimäki, study
My topic is why merchandise is a permanently important revenue stream in the music industry.
I found this particular topic to be very interesting. I never considered that there is another aspect of motivation beyond just gaining it in the first place. Maintaining motivation, I’ve come to find out, is just as important as finding it. I liked the part of this module that discussed shutting out distractions. It truly is important to make sure that once you find the motivation to do, for example, a lengthy assignment, that you are able to also find an appropriately quiet and distraction-free environment in which you may study diligently without any outside factors affecting you. In this slide on the PowerPoint, it also mentions how you can typically plan for most of the distractions that will interupt your studies. For example, while I usually study in my room in my fraternity house, expecting for it to be peaceful, it almost always ends up being distracting because of my friends coming by. By planning more intelligently, I would go to a library with one study partner, so as to minimize the distractions and still have a source of company and outside input. I am back home for quarentine right now so this isn’t something I can do until we’re back at school, but I’m sure it will make a huge difference.
I particularly liked the Boolean Logic concept in this module. I think it is very interesting and important to be able to understand how using certain key terms, like “and”, in your search engine search can truly affect the output of information. Using boolean logic, I will be able to specify for in-depth exactly what I’m looking for in my research. This will strongly affect the resulting research that I compile because I will be able to further manipulate and funnel the exact information that I am looking for. I specifically liked the “not” feature of this concept. By being able to search a topic and add “not…” to ignore any sources that could distract or deviate from the actual topic, I can save so much time and energy in my research because I will not have to dig through random sources that only somewhat relate. I used this concept in an essay that I am currently writing. I was able to look up terms from my business law class that have alternate meanings when not related to law. I would look up the term and then “and law”. Sometimes I would look up a term that, for example, relates to both law and retail. In order to funnel only the law-related sources I searched the term followed by “not retail”.