https://www.bbc.co.uk/programmes/articles/56nG2R2ps7YJCDyG76Wjbvf/more-than-merch-why-band-t-shirts-are-so-important
This article discusses the position merchandising holds as a revenue stream in comparison to other major ones in the music industry like live shows and music sales. The numbers are small in comparison, but they are growing exponentially and show a lot of promise. I will use these specific numbers to create a chart for my paper as well as for good evidence.