Samuel L. Johnson
Demographics:
- Black Male
- 65 years old
- Worked in the steel industry until his retirement in 2016
- Middle Class income ~$45,000, wife (Martha) works as an administrative assistant earning $50,000 annually.
- He has a wife (Martha 64), two children (Isaiah 35, Cardi G 32), and four grand children all under the age of 8
Motivations:
- Likes cooking for his wife on weekdays and his children and grandchildren when they come to visit
- Likes to be independent, home by himself for lunches and some dinners
- Extended amount of free time, enjoys cooking and trying new things
- Began to start watching Food Network, has heavy interest in exploring cooking
Goals:
- To cook a simple meal without needing help from others
- Live independant and care-free life while retired
Frustrations:
- Asking others for help for simple tasks
- Arthritis, limiting ability to lift things
- Learning new tasks with use of only one hand is difficult and extremely frustrating
Citation: https://www.istockphoto.com/photos/old-man-washing-dishes?sort=mostpopular&mediatype=photography&phrase=old%20man%20washing%20dishes