The target market for MedVan are people between the ages of 18-35. This age range was chosen because people in their twenties and thirties occupy the biggest percent of opioid abusers. This generation also uses a lot of technology so developing an app is a good way to help them get treatment. Another reason to develop a free app is so that anybody of any race, gender, and age are able to use it since the opioid crisis does not just affect one of these groups as seen below.
Figure 2. Race, Gender, and Age of Adults with Opioid addiction in 2016.