A broom in constant motion and the consummate jingling of store bells accompanied Martin Noriega. He was busy sweeping the floor at Estetica Ivette Salon when we first arrived at his North Side business. Ivette is his mother, the salon Noriega’s gift to her. Once finished at the salon, Noriega dashed next door to answer phone calls and stock the shelves of his newest endeavor – a small Mexican styled grocery store. During our visit, he continued darting between the brick and mortar realities of Noriega’s decade long dream to one day own a business.
